SEO On-Air · E-commerce SEO: Essential Tips for Brands to Leverage Conversions
In this episode, we cover:
Today, we speak to Ross Briggs, the Director of Earned Media at Red Door Interactive, a fiercely independent data-driven marketing agency with offices in San Diego and Denver. Red Door Interactive is best known for helping brands effectively connect to customers through full-funnel cross-channel marketing programs. In this episode, he will speak on the topic “E-commerce SEO: essential tips for brands to leverage conversions.” Stay tuned for the next podcast episode, where our guest, Tye Odom, discusses white-hat SEO.Show notes
- [02:21-04:12] How different is e-commerce SEO from other verticals?
- [04:38-06:02] What are some of the best content practices for e-commerce sites?
- [06:21-08:33] Which SEO platform is good for newbies in e-commerce?
- [08:58-11:37] What is your recommendation for e-commerce store owners following the practice of bulk-uploading descriptions from manufacturers?
- [11:58-14:59] What’s your take on beginners taking up high-volume keywords to target?
- [16:17-18:50] What are some of the tactics that you’d recommend for e-commerce sites to increase their CTR?
- [19:52-21:23] What are some of the best ways to get more reviews on product pages?
- [21:54-24:19] What are some of the tactics you’ve used to improve conversions on e-commerce pages?
Meet the speakers

Senthil Kumar
VP Marketing – Stan Ventures

Ross Briggs
Director – Earned Media
Guest Bio
As the Director of SEO at Stella Rising(https://www.stellarising.com/) he and his team have had over 20 nominations over the last 3 years including a win from Search Engine Land Awards for best SEO Agency in 2018. Over the last couple of years, John has presented to audiences on topics ranging from keyword research to voice search.