Join us for an enlightening episode of SEO On-Air, as Aaron Basil hosts a conversation with Benji Hugh, Associate Performance Director at Windsorborn. Together, they tackle the labyrinth of technical SEO, the art of strategic link building, and the vital role of client education in the realm of search optimization.
📌 Episode Highlights:
- Technical SEO Nuances: Benji Hugh delineates his unique approach to handling the ever-present challenges of technical SEO, offering insights into best practices and measures to avoid potential pitfalls.
- Link Building Mastery: Learn the ins and outs of curating high-quality backlinks while steering clear of detrimental blackhat techniques. Benji shares the secrets behind maximizing organic visibility and site authority through effective link-building strategies.
- Client Education & Transparency: Delve deep into the world of SEO from a client’s perspective. Discover why and how educating clients fosters trust, transparency, and enhances the client-agency relationship.
- AI & Content Convergence: Benji gives a sneak peek into the groundbreaking AI tool he developed for SEO, exploring its transformative impact on social media and content marketing strategies.
Equip yourself with tried-and-tested strategies, innovative tools, and a fresh perspective on SEO from an industry expert.
Meet the speakers

Aaron Basil
Podcast Host

Benji Hugh
Associate Performance Director
Guest Bio

Benji Hugh
Associate Performance Director
Benji Hugh is an accomplished media consultant with a fervent passion for leveraging data to shape performance marketing strategies and foster business growth. Specializing in Search Engine Optimization, Paid Search Advertising, Social Media Marketing, and Content Marketing, Benji offers digital marketing consulting, strategy development, and performance-driven services. With a diverse career spanning roles such as Associate Performance Director, Performance Lead, Marketing Executive, and Senior Consultant, Benji has amassed invaluable experience and remains attuned to the latest industry trends. In his professional philosophy, he emphasizes the critical role of data in shaping successful marketing strategies.