On today’s episode of SEO On-Air, we speak to Harmony Huskinson, the Local SEO expert at Portent. Tune in and watch us talk about Local SEO, competitor analysis and how to perform a proximity audit.
In this episode, we cover the following:
00:24 – The Journey from Journalism to Marketing
10:27 – The Local Search Microcosm
22:48 – User Intent
35:57 – How to do a Proximity Audit
43:00 – Competitor Analysis
47:34 – Marketing tools to use
56:04 – How to rank a website without a physical address
Join us in our next episode, where we speak with the Director of SEO of an award-winning B2B performance marketing agency.
Meet the speakers

Aaron Basil
Content Manager
Harmony
Search Engine Land contributor
Guest Bio
Harmony
Search Engine Land contributor
Harmony has been with Portent for more than a year and has been the recipient of "Best Local Campaign" with the 2022 US Agency Awards, and is a Search Engine Land contributor. Being an award-winning local SEO expert, Harmony thrives when helping businesses, small and large, achieve success.
