SEO On-Air: Unlocking Digital Marketing Success with Max DesMarais

Join us on this enlightening podcast episode, hosted by Aaron Basil and featuring Max Desmarais, Director of Strategy at Vital Design. Dive into the world of digital marketing strategies, where Max shares unique insights into Vital Design’s approach for B2B clients across diverse sectors, including higher education, OEM, financial services, and eCommerce.

Discover the art of driving traffic and generating leads while ensuring a strong return on investment (ROI). Explore the role of dashboards and lead tracking in measuring digital marketing effectiveness and learn about the key components of Vital Design’s paid search campaigns.

Get an exclusive peek into the coordination of marketing efforts across various channels, making a cohesive and integrated digital marketing strategy. Plus, understand the significance of technical SEO in optimizing website performance and search engine visibility. A wealth of knowledge awaits in this podcast!

🔗 Highlights

  1. Digital Marketing Strategies: Tailoring for B2B clients in diverse sectors.
  2. Lead Generation: Driving traffic, generating leads, and ensuring ROI.
  3. Paid Search Essentials: Key components and conversion optimization.
  4. Integrated Marketing: Coordinating efforts for a holistic strategy.
  5. Technical SEO: Optimizing website performance and search visibility.

Meet the speakers

Aaron Basil
Podcast Host
Max DesMarais
Director of Strategy

Guest Bio

Max DesMarais
Director of Strategy

Max is an accomplished digital marketer with a proven track record, achieving over 1,000% return on investment for a diverse range of clients. Leading Vital Design's SEO, digital strategy, and paid advertising teams, he sets high standards and cultivates a culture of passion and excellence. Beyond his agency role, Max is the proud founder of, a rapidly growing platform with over 120,000 monthly visitors, dedicated to making outdoor activities more accessible while providing expert advice for outdoor enthusiasts.