Lend Your Ears to Success Stories

You can see that SparkToro is a very focused tool. So it does not have hundreds of features. But it does have a dozen and they’re very focused on solving the problem and getting the data.

Once you build authority through product pages, you may then have an opportunity for more competitive and higher-volume keywords through your category pages.

There are three main strategies that SaaS companies should focus on. One is amplifying your existing content through a content refresh, the second one is customizing programs, and the third one is converting your existing through leadership through webinars and podcasts.

Setting a goal such as 10X traffic in six months is not the right goal. Instead, the goal should be to reach 10X traffic gradually month over month.

Most search engines still use pagination. Although Google doesn’t use them for ranking signals, however, they use pagination for crawlability.

The audience today need to be entertained and engaged online. To do that, marketers should utilize AR and other new technologies to improve user engagement through interactive content.

When you are trying to build links is that if you see a page that’s already popular on your competitor’s site, you turn their content into an infographic.It doesn’t work with all content pieces, but it does really work with the data-rich ones.

If you are an affiliate, you should go for direct deals with companies. That way you can earn more money.

While the page speed itself might not be a direct ranking factor, it affects the click-through rate and bounce rate that determines the ranking of your site. So, it is crucial to test your website performance.

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Adam Reaney, Account Director at The SEO Works as they discuss content-gap analysis.

When it comes to content marketing, when you work with B2B, the main thing that you have to look at is that you’re creating content that your prospective clients will find useful and interesting, and you want something that’ll motivate them to want to work with you.

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Lance Bachmann, Founder of 1SEO.com Digital Agency, as they discuss conversion rate optimization.

The audience will be the best source of your topics in general. Talking to people will give you lots of inspiration. I believe in it much more than the keyword-first approach in content.

SEO, by itself, is not the greatest solution as it can be. If you amplify it with social, organic, and paid in general, those are the components that work well together

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Brandon Doyle, Founder of Wallaroo Media as they discuss evergreen content strategy.

What makes anything cool? It’s when something is unique, leading-edge, but not way out of bounds. It is also not to a level of taking somebody off, but also not to the level of being like everybody else. That gives you a coolness factor that makes a person think, “Oh, I gotta link to this.”

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Joe Robledo, VP of SEO at 97th Floor, as they discuss featured snippets and rise of no-click results.

Marketing and sales point at each other and blame each other for failing to convert sales. But, it is necessary for both the teams to work together.

The four pillars of SEO, i.e., the site architecture, quality of backlinks, the content on the website, and code optimization, make up the most of website optimization, which can help you appear on the knowledge graph.

Avoid using flowery words and write short and precise sentences. Just be real, blog as close as you talk and don’t try to prove people that you are smarter than them.

If you are running a slower website, you can use Google Optimizely, because it is a free tool and good for those who are just starting

SEO and PPC have to work together very closely to fill in the gaps in the early stages of a few keywords.

The key to success during a crisis is making sure you are the right business model in the future and have the right marketing strategy as well.

To improve your CTR, you can test out some modifications to your title tag using the target keywords in the beginning and add a CTA towards the end. It’s one of those things where you have to examine the search results page rather than working in your spreadsheets..

Page Speed will be at the top of the list in technical SEO for the coming years.

In order to publish long-form content, you must start with a content wireframe or some sort of content framework where you have your bullet points, your targets, your keyword research, and then you go into describing each of those in depth.

Reviews are really important in any SEO strategy because people want that third-party credibility. So it’s essential to make sure that you publish to your clients your Google review link.

When you’re looking at the top pages of your sites, analyze the common characteristics of those pages and their content. Then build a content strategy based on the analysis.

A lot of people don’t put visuals in their content, such as graphs. The use of such original visuals can attract natural inbound links

A competitor, rather than doing good marketing to make their own site rank better and get legitimate links, turns around and hire a negative SEO company to go and build all sorts of toxic links to get their competitors penalized and bubble up themselves to the top of page one.

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Michael Johnson, Sales Manager at Page One Power, as they discuss proven strategies for link building.

At the end of the day, when you have a website, it appears to as a piece of authority. So, when I’m looking for more information, I’m going to trust those sites than the third parties.

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Seth Price, Founding and Managing Partner of Price Benowitz LLP, as they discuss SEO for lawyers..

link building has become more of a relationship building. By building relationships, you are also growing your authority. Combining tactics such as corporate podcasting, PR marketing, and branding can also help you in link building.

I’d like to focus on mobile-first indexing because if a website is mobile-friendly, you can expect huge traffic, and another aspect is site speed, which determines good user experience.

Making websites search-engine friendly was the target of technical SEO a few years back, but now, you get search-engine CMS by default, such as WordPress.

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Bryan Shetsky, CEO of Lamark Media, as they discuss SEO & SEM

As an e-commerce shop, your advantage lies in what you can do that no one else can. You can compete at the product level if not at the category level.

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Edward Ritter, Founder of WP Suites, as they discuss structured data.

Easily crawlable and indexable sites are those that are optimized for speed and performance. Page speed is an important aspect of technical SEO.

Content Calendar is the first thing you should create. It will help you build a strategy and know what keywords to target and also make it easier to beat your competitors.

Look into your 301 redirect list and see that the redirected content are relevant to each other. Redirect mapping is an important element when it comes to website migration

I have cases when a customer is just like, “Well, it’s a description, what’s wrong with it?” I try to explain like, “Look, you just copied it from a different website and this is not how it works.”

One thing that I feel like is being underutilized for some reason is, YouTube video ads. There are multiple things that you can do with YouTube video ads. You can utilize it to basically go out to people who may be typing your competitor’s name or click on their website.

You always need to pay attention to the number of links on your homepage because the PageRank flows from your homepage to other pages on your site.