Lend Your Ears to Success Stories

Listen to SEO experts and agency owners talk about their in-field experience building online brands. Hear stories of transformation, adaption and innovation that lead to SEO success.

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Mac Frederick

SEO On-Air: Leadership Strategies and Google Tactics with Mac Frederick

26 April 2024

Jennelle McGrath

SEO On-Air: Mastering Modern SEO Tactics with Jennelle McGrath

08 February 2024

Jeff Lizik

SEO On-Air: Decoding Digital Marketing Essentialism with Jeff Lizik

05 February 2024

Benji Hugh

SEO On-Air: Mastering SEO Challenges with Benji Hugh

02 February 2024

Jason O'Connor

SEO On-Air: From SEO Novice to Digital Marketing Pro with Jason 'O' Connor

30 January 2024

Max DesMarais

SEO On-Air: Unlocking Digital Marketing Success with Max DesMarais

29 January 2024

Simon Gould

SEO On-Air: Navigating Digital Landscapes with Simon Gould

24 January 2024

Kristopher Jones

SEO On-Air: Building and Scaling for Success with Kristopher Jones

23 January 2024

Marcia Barnes

SEO On-Air: ROI-Focused Success Strategies with Marcia Barnes

19 January 2024

Jason Mun

SEO On-Air: Mastering Ecommerce SEO Strategies with Jason Mun

22 December 2023

Paul Staten

SEO On-Air: How to Deliver the Best User Experience with Paul Staten

21 December 2023

Catfish Comstock

SEO On-Air: What is Account Based SEO with Catfish Comstock

24 January 2023


SEO On-Air: The Local Search Microcosm with Harmony Huskinson

24 January 2023

Travis McKnight

SEO On-Air: How to Audit and Revamp Content With Travis McKnight

24 January 2023

Bin Cochran

SEO On-Air: How to Start a Business From Scratch With Bin Cochran

11 January 2023

Alex Galinos

SEO On-Air: How International SEO works with Alex Galinos

28 November 2022

Rand Fishkin

SEO On-Air: Signaling Change in Call Signs for Digital Marketing

You can see that SparkToro is a very focused tool. So it does not have hundreds of features. But it does have a dozen and they’re very focused on solving the problem and getting the data.

20 November 2022

Chris Dreyer

SEO On-Air: Niche-ception & How to Grow a Business With Chris Dreyer

18 November 2022

Ross Briggs

Essential Tips for Brands to Leverage Conversions

Once you build authority through product pages, you may then have an opportunity for more competitive and higher-volume keywords through your category pages.

29 September 2022

Steve Pockross

SEO On Air: How to do SaaS Content Marketing?

There are three main strategies that SaaS companies should focus on. One is amplifying your existing content through a content refresh, the second one is customizing programs, and the third one is converting your existing through leadership through webinars and podcasts.

09 September 2022

Evan Watt

SEO On Air: How to use SEO for better ROI during and post COVID situation

27 August 2022

Alex Melen

SEO On Air: SEO Goals Agencies Must Try to Achieve

Setting a goal such as 10X traffic in six months is not the right goal. Instead, the goal should be to reach 10X traffic gradually month over month.

20 August 2022

John Morabito

SEO On- Air: A Deep Dive Into Nitty-Gritties of Technical SEO

Most search engines still use pagination. Although Google doesn’t use them for ranking signals, however, they use pagination for crawlability.

08 August 2022

Mellissah Smith

SEO On-Air: Aligning Content Strategy with Business Goals

The audience today need to be entertained and engaged online. To do that, marketers should utilize AR and other new technologies to improve user engagement through interactive content.

26 July 2022

Neil Patel

SEO On-Air: Building the Perfect Backlink in 2020 and Beyond

When you are trying to build links is that if you see a page that’s already popular on your competitor’s site, you turn their content into an infographic.It doesn’t work with all content pieces, but it does really work with the data-rich ones.

13 July 2022

James Norquay

SEO On-Air: Changing SEO Trends to Diversify Affiliate Income

If you are an affiliate, you should go for direct deals with companies. That way you can earn more money.

05 July 2022

Marko Sipila

SEO On-Air: Common SEO Mistakes to Avoid in 2020

While the page speed itself might not be a direct ranking factor, it affects the click-through rate and bounce rate that determines the ranking of your site. So, it is crucial to test your website performance.

24 June 2022

Adam Reaney

SEO On-Air: Content Gap Analysis

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Adam Reaney, Account Director at The SEO Works as they discuss content-gap analysis.

03 June 2022

Burlingtina Vines

SEO On-Air: Content Marketing for Enterprises like Adobe

When it comes to content marketing, when you work with B2B, the main thing that you have to look at is that you’re creating content that your prospective clients will find useful and interesting, and you want something that’ll motivate them to want to work with you.

29 May 2022

Lance Bachmann

SEO On-Air: Conversion Rate Optimization and its Significance for SEO Campaigns

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Lance Bachmann, Founder of 1SEO.com Digital Agency, as they discuss conversion rate optimization.

22 May 2022

Andy Crestodina

SEO On-Air: Creating Killer Content that Google Loves Ranking Higher

The audience will be the best source of your topics in general. Talking to people will give you lots of inspiration. I believe in it much more than the keyword-first approach in content.

16 May 2022

Loren Gray

SEO On-Air: Digital Marketing for Hospitality Industry During COVID-19 Crisis

SEO, by itself, is not the greatest solution as it can be. If you amplify it with social, organic, and paid in general, those are the components that work well together

11 May 2022

Brandon Doyle

SEO On-Air: Evergreen Content Strategy

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Brandon Doyle, Founder of Wallaroo Media as they discuss evergreen content strategy.

02 May 2022

Bruce Clay

SEO On-Air: Expanding the Ambits of SEO Beyond Rankings and Traffic

What makes anything cool? It’s when something is unique, leading-edge, but not way out of bounds. It is also not to a level of taking somebody off, but also not to the level of being like everybody else. That gives you a coolness factor that makes a person think, “Oh, I gotta link to this.”

28 April 2022

Joe Robledo

SEO On-Air: Featured Snippets and Increasing No-click Results

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Joe Robledo, VP of SEO at 97th Floor, as they discuss featured snippets and rise of no-click results.

20 April 2022

Mattan Danino

SEO On-Air: Full-Funnel Marketing Hacks for e-Commerce & B2B Business Growth

Marketing and sales point at each other and blame each other for failing to convert sales. But, it is necessary for both the teams to work together.

05 April 2022

Alan Bush

SEO On-Air: Google Knowledge Graph Hacks For Small Businesses

The four pillars of SEO, i.e., the site architecture, quality of backlinks, the content on the website, and code optimization, make up the most of website optimization, which can help you appear on the knowledge graph.

27 March 2022

Andy Capaloff

SEO On-Air: Guest Bloggers Must Stand Out From the Crowd

Avoid using flowery words and write short and precise sentences. Just be real, blog as close as you talk and don’t try to prove people that you are smarter than them.

20 March 2022

Ilan Shabad

SEO On-Air: Handy SEO Tools for Better Optimization

If you are running a slower website, you can use Google Optimizely, because it is a free tool and good for those who are just starting

15 March 2022

Matthew Yeadon

SEO On-Air: How Different is SEO & PPC Keyword Research?

SEO and PPC have to work together very closely to fill in the gaps in the early stages of a few keywords.

14 March 2022

Shounak Gupte

SEO On-Air: How SEO Agencies Delight Their Clients During Crisis

The key to success during a crisis is making sure you are the right business model in the future and have the right marketing strategy as well.

07 March 2022

John Krochune

SEO On-Air: How SEO Fits Into a Larger Digital Media Engagement?

To improve your CTR, you can test out some modifications to your title tag using the target keywords in the beginning and add a CTA towards the end. It’s one of those things where you have to examine the search results page rather than working in your spreadsheets..

26 February 2022

Andrew Shotland

SEO On-Air: How to Do Local SEO At Scale For Multi-Location Businesses?

19 February 2022

Garry Grant

SEO On-Air: Importance of Page Speed and User Experience in SEO

Page Speed will be at the top of the list in technical SEO for the coming years.

12 February 2022

Cody Jensen

SEO On-Air: In-Vogue SEO Tips to Rank on Google Smartly

In order to publish long-form content, you must start with a content wireframe or some sort of content framework where you have your bullet points, your targets, your keyword research, and then you go into describing each of those in depth.

05 February 2022

Peg McDermott

SEO On-Air: Is Local SEO a Game Changer in 2020?

Reviews are really important in any SEO strategy because people want that third-party credibility. So it’s essential to make sure that you publish to your clients your Google review link.

31 January 2022

Francois Goub

SEO On-Air: Lesson One in SEO-Ensuring Crawlability and Indexability

When you’re looking at the top pages of your sites, analyze the common characteristics of those pages and their content. Then build a content strategy based on the analysis.

24 January 2022

Tim Brown

SEO On-Air: Link Magnets: A Paradigm Shift In Link Acquisition Strategy

A lot of people don’t put visuals in their content, such as graphs. The use of such original visuals can attract natural inbound links

15 January 2022

Michael Cottam

SEO On-Air: Negative SEO: How to Safeguard Your Website From Jealous Competitors?

A competitor, rather than doing good marketing to make their own site rank better and get legitimate links, turns around and hire a negative SEO company to go and build all sorts of toxic links to get their competitors penalized and bubble up themselves to the top of page one.

09 January 2022

Michael johnson

SEO On-Air: Proven Strategies for Effective Link Building

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Michael Johnson, Sales Manager at Page One Power, as they discuss proven strategies for link building.

02 January 2022

Brandon Smithwick

SEO On-Air: Role SEO Plays in Revitalizing Travel & Hospitality Industry

At the end of the day, when you have a website, it appears to as a piece of authority. So, when I’m looking for more information, I’m going to trust those sites than the third parties.

27 December 2021

Seth Price

SEO On-Air: SEO for Lawyers

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Seth Price, Founding and Managing Partner of Price Benowitz LLP, as they discuss SEO for lawyers..

20 December 2021

Roman Prokopchuk

SEO On-Air: SEO Hacks For Small Businesses to Stay Atop of Big Boys

link building has become more of a relationship building. By building relationships, you are also growing your authority. Combining tactics such as corporate podcasting, PR marketing, and branding can also help you in link building.

13 December 2021

Jake Fox

SEO ON-Air: SEO Jargon Busters 2020

I’d like to focus on mobile-first indexing because if a website is mobile-friendly, you can expect huge traffic, and another aspect is site speed, which determines good user experience.

08 December 2021

Barry Shwartz

SEO On-Air: SEO Trends to Watch Out For In 2020 and Beyond

Making websites search-engine friendly was the target of technical SEO a few years back, but now, you get search-engine CMS by default, such as WordPress.

01 December 2021

Bryan Shetsky

SEO On-Air: SEO vs. SEM

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Bryan Shetsky, CEO of Lamark Media, as they discuss SEO & SEM

29 November 2021

Garrett Mehrguth

SEO On-Air: Strategizing SEO for Different Stages of the Marketing Funnel

As an e-commerce shop, your advantage lies in what you can do that no one else can. You can compete at the product level if not at the category level.

12 November 2021

Edward Ritter

SEO On-Air: Structured Data

Listen to this insightful podcast between Senthil Kumar, VP Marketing at Stan Ventures, and Edward Ritter, Founder of WP Suites, as they discuss structured data.

30 October 2021

Jesus Tellez

SEO On-Air: Technical SEO Tips For Startups

Easily crawlable and indexable sites are those that are optimized for speed and performance. Page speed is an important aspect of technical SEO.

23 October 2021

Nickey Pickorita

SEO On-Air: Three-Step Process to Rank Content on Google

Content Calendar is the first thing you should create. It will help you build a strategy and know what keywords to target and also make it easier to beat your competitors.

11 October 2021

Chris Gregory

SEO On-Air: Website Development for SEO

Look into your 301 redirect list and see that the redirected content are relevant to each other. Redirect mapping is an important element when it comes to website migration

28 September 2021

Kaspars Milbergs

Shopify SEO: Tips to Rank Your E-Store for Higher Conversion

I have cases when a customer is just like, “Well, it’s a description, what’s wrong with it?” I try to explain like, “Look, you just copied it from a different website and this is not how it works.”

19 September 2021

Ted Sellers

Video SEO: A Cool Way to Rank Local Business on Search

One thing that I feel like is being underutilized for some reason is, YouTube video ads. There are multiple things that you can do with YouTube video ads. You can utilize it to basically go out to people who may be typing your competitor’s name or click on their website.

09 September 2021

Tye Odom

White hat SEO: Proven Ways to Rank Consistently With Stability

You always need to pay attention to the number of links on your homepage because the PageRank flows from your homepage to other pages on your site.

01 September 2021

Stuart Pollington

Why Agencies Must Focus on Bespoke SEO Strategy

25 August 2021