Your link profile growth has not been captured in the web index.
High-authority sites experienced significant link growth, skewing the scaling process.
We crawled (and included) more or fewer of your linking domains than we previously had.
You earned links from places that do not contribute to Google ranking.
Your Domain Authority is on the low end of the scoring spectrum and is more impacted by scaling fluctuation.
How to Increase Domain Authority Score?
Now that you understand what Domain Authority is, how DA is calculated, and the importance of Domain Authority in assessing the quality of a website, let’s check out some of the practical steps to increase your website authority.
Before we start with the tips to improve Domain Authority, here is a quick video about the same uploaded by John Lincoln – Co-Founder, CEO – Ignite Visibility.
Improve the Off-Page SEO of Your Website
From the time DA came into existence, it has been widely used by the outreach team to understand the quality of a website.
Websites with high Domain Authority usually have a host of referring domains that are of very high quality.
If you’re trying to improve the DA of your website, make an effort to acquire high-quality links from domains that have higher DA than that of yours.
This will accelerate the growth of your DA.
In addition to this, ensure that you’re not getting links from websites with higher spam scores.
A high spam score might result in losing website authority.
By making sure that your site is getting links from high-authority, you give a positive signal to the Moz algorithms about the quality of your site.
Always keep a tab on the links pointing to your site.
If you have a higher number of spammy linking domains pointing to the site, the DA can be hit badly.
Always do a thorough backlink analysis and make an effort to remove any link with a spam score of more than 30%.
You also have to ensure that the external links on your website are not pointing to spammy domains.
If you’re not sure about the quality of the website that you’re linking back to, use the “no follow” link attribute to be on the safer side.
Disavowing the links using the Google Disavow Tool may also help in the long run for improving the DA of your website.
Different Ways to Get Quality Inbound Links to Your Site
1. Natural Links
The best way to acquire high-quality links to your website is by publishing content that is worth linking to.
As more people notice the content that you published, they may be interested in linking back to a useful resource.
This is the ideal scenario that Google recommends, but it’s hard to come by.
There are many ways to publish content that is link-worthy.
It could be either content that is research-based or a linkable asset like an infographic or a graph.
This is a time-consuming process.
But the links that are earned naturally have more worth than any other link that you build.
2. Blogger Outreach
This is one of the best and most successful ways of link building.
If looking to build authority and you’re time-bound, blogger outreach is the best link building practice to follow.
Get in touch with bloggers and webmasters who manage websites that cater to the same niche as yours.
Reach out to them with a guest post opportunity or ask them to cover your product or services that you offer.
You will receive a quick response, and the links will be placed naturally.
3. Broken Link Building
This is another link-building strategy that’s definitely worth trying.
Conduct a broken link audit of websites with high DA.
Check if you can provide them with better content to link back.
This strategy opens win-win opportunities as the website can fix the issue with the broken link, whereas you get a quality backlink from a contextual website without putting much effort into writing a blog post.
4. Unlinked Mentions
You may come across websites that may have mentioned your brand name.
However, they may not have linked it back to your website.
Do an audit for the brand mentions you have received using SEMRush and shortlist the high Domain Authority websites.
Approach them and ask for a link to the brand anchor text.
5. Link Reclamation
There are chances that you may have lost some of the links that you earned.
By using Moz, SEMRush, and Ahrefs, you can find the lost links.
Try reaching out to the webmasters of the high DA website, asking them to get the links fixed for you.
6. Press Releases
Try doing PR for your website as well.
A lot of publishing websites have a very high Domain Authority.
Getting a magazine-quality link back from such sites is worth the effort.
You have the option to do paid PR and Organic PR.
Organic PR activity happens when the press finds that you’re providing some value that’s worth mentioning.
This usually happens with big corporations, but you can also do this if you have a well-crafted strategy.
Paid PR activities can also get you high-quality links from high DA sites.
Any site that falls behind the competitor when it comes to the site speed can potentially see a drop in organic keyword positions.
In addition to this, any site that has failed to make the transition to a mobile responsive version may also see a blackout from Google SERP.
All this can indirectly impact the Domain Authority of your website.
Increase Your Social Signals
Although there is not much talked about the impact of Social Signals on DA, since Moz considers a lot of external factors before deciding the DA of a website, we believe that social signal is one of the factors.
Even though Google is yet to confirm whether Social Signal is part of the algorithm, the pages that are ranking on top positions on Google SERP usually have a high social share.
The way to increase the social signal of your website is to make sure that you actively share interesting posts through the official channels.
In addition to this, you can also add social media icons to the website so that Google can easily understand the signal.
How to increase Domain Authority Score?
Let’s come to the crux of the matter. How to build the Domain Authority of your website within 30 Days?
As I already mentioned, unlike the immediate changes that you see on Google SERPs after making a few tweaks to your content or through building backlinks, DA is hard to come by.
It takes a little time for Domain Authority to reflect on the effort you have put in. However, there are a few must-try methods to increase the DA of your website.
If you implement these best practices, you can make sure that the DA of your website increases in a matter of 30 days or less. So, here is the plan that you can swipe from us. Fear no charges.
However, since we are striving to improve the DA of your website, it’s ideal to use the data provided by Moz.
Check for the spam score of each domain linking back to your website.
One of the key reasons why the DA of websites reduces is due to the increase in the number of spammy domains.
Find a website with a Spam Score higher than 30%.
These are websites that can potentially impact your DA of your website.
However, this is relative.
If you have a website with 90+ DA, 85% of the links that you have will be of very high quality in such circumstances, a few high spammy backlinks will not hurt your DA.
That said, if you have just started your website and have received less than 100 backlinks, you must consider removing the links that have a very high Spam Score as they have the probability of affecting the DA and SERP rankings of your website.
Create a list of the links that you want to get rid of by exporting the spammy domains from the Moz tool.
Step 3: Spammy Backlink Removal
Before you disavow the spammy domains, try to reach out to the individual bloggers and website owners of the sites and ask them to remove the links.
Since Moz is no way associated with Google, the disavowed links cannot be detected.
The impact will come into effect only when the positions and the number of keywords ranking on Google increases.
Step 4: Disavow Toxic Backlinks
Create a list of domains with high spam scores and use theDisavow Tool to request Google not to consider the backlinks from these domains for ranking considerations.
It has to be noted that the Disavow is not an instant process, there is a lot of crawling and indexing that Google has to perform before all links are disavowed.
According to Google, this process can take as long as six months to complete.
For smaller websites with fewer referring domains to disavow, this process is going to be much faster-paced, and the visible changes in organic rankings will happen within a few weeks.
Step 5: On-page SEO Audit
Showcasing a website without errors is as important as building backlinks from high Domain Authority websites.
However, there are a lot of on-page SEO errors that your naked eye cannot detect.
You can also request the publisher to do the same and also ask him/her to use the article in the upcoming newsletter so that more people may find it interesting and give you a link back.
Step 11: Repeat Link Building and Content Strategy
Repeat thelink building and content activities for the next few months and try to earn 200 + high-quality backlinks within 2 months.
You will start noticing improvements in the Moz Domain Authority Score of your website within the first 30 days, and the DA score will continue to increase as you do more blogger outreach.
Note: Reaching DA 100 should not be your priority. Your priority must be to get a DAhigher than your closest competitors. If you’re able to get a Moz Domain Authority higher than that of your competitors, this is a clear indication that you are ranking above them on Google andother search engines.
Now you have it all.
You have just swiped all the information required to increase the DA of your website within 30 days.
However, these tips are most effective when you implement them on your website.
We also understand that you may be facing a resource crunch to deal with these activities.
Don’t worry! We can always help you to put this plan into action.
Just ping us using the live chat, and we are all here to help raise the DA of your website.
Before signing off, always remember that DA has to be looked at as a long-term SEO goal, and it’s a relative metric that works only when you compare it with the right competitors.