Agency Case Study: A Partnership with a Utah-Based Premium SEO Service Provider

A Utah-based premium full-service digital marketing agency specializing in SEO, paid media, social media, email marketing, and conversion rate optimization approached our link-building team with the goal of improving their clients’ online visibility and increasing their overall profit margin by building high-quality, relevant backlinks cost-effectively. We developed a customized, white-label strategy focused on building high-quality backlinks to their clients’ websites.

Goals:

1. Improve clients’ online visibility
2. Reduce the operational cost
3. Maintain a 100% white-label service
4. Increase organic traffic to clients’ websites
5. Build high-quality backlinks in a quick time
6. Increase the trustworthiness of the agency in the eyes of clients

Industries we worked for:

1. Medical equipment
2. Auto insurance
3. Marketing/SEO
4. Online safety certification
5. Storage solutions
6. Buy and sell wine
7. Wholesale cell phones
8. Used car dealers
9. Online test prep
10. Plastic surgery
11. Finance
12. Call center
13. Home decor
14. Surety bonds
15. Online high school
16. Plumber and water restoration
17. Online health certification courses
18. Online forklift certification courses
19. Gym
20. Self-storage
21. Business
22. Ecommerce business – women’s lingerie
23. Private chartered flights

Challenges:

The primary challenge faced by this agency was to build high-quality backlinks that could improve their clients’ search engine rankings and increase their online visibility across various industries. They needed a partner capable of providing high-quality, relevant, and authoritative links to their clients’ websites within a specified budget and with seamless integration into their existing workflow.

Strategy:

Our team collaborated closely with this premium SEO agency to understand their clients’ needs and goals. We developed a customized link-building strategy that focused on building high-quality backlinks from authoritative websites in various niches. 

We created a customized process that matched the agency’s workflow, making it easy for them to manage link-building orders and create reports for their clients. Our team shortlisted the best domains for their clients and built backlinks on sites with a minimum of 5k organic traffic. 

We ensured that each link was built within the allocated budget of $75-$135, allowing the agency to maintain up to 60% margins on each link.

To ensure content quality, we utilized our in-house pool of writers to create guest post content. We delivered all live links within 20 days of order placement, ensuring the clients’ websites received an immediate boost in search engine rankings.

Results:

Our link-building strategy resulted in the following improvements for agency’s clients:

1. Improved online visibility across various industries
2. Increased organic traffic to clients’ websites
3. An average of 120 to 150 high-quality backlinks were built per project
4. Enhanced domain authority and trustworthiness

Additionally, our stringent site shortlisting process led to minimal instances of rework. In the rare cases when link replacement was necessary, we provided it at no extra cost.

Continued Collaboration with the premium SEO Agency:

Our successful partnership with this Utah-based SEO agency has paved the way for continued collaboration on future projects and goals. As the digital marketing landscape evolves, we plan to work closely with them to adapt and refine our link-building strategies, ensuring that we continue to provide the best possible results for their clients.

Future projects and goals include:

1. Expanding our link-building services to cater to new industries and niches allows the agency to broaden its client base and reach a wider market.
2. Developing advanced link-building techniques, such as influencer outreach and skyscraper campaigns, to further improve clients’ search engine rankings and online visibility.
3. Regularly monitoring and analyzing the performance of the backlinks we build, using data-driven insights to optimize our strategies and maximize the impact of our efforts.
4. Offering additional services, such as content marketing and technical SEO, to complement our existing link-building strategies and provide a comprehensive solution for agency clients.
5. Enhancing our communication and reporting processes, ensuring transparency and providing the agency with up-to-date information on project progress and results.

Lessons Learned and Insights Gained:

Our collaboration with this premium US SEO agency has been a valuable learning experience, providing insights and lessons that can be applied to future projects and shared with other SEO agencies. These insights highlight our commitment to continuous learning and the value we bring to our clients:

1. Customization is key: Tailoring link-building strategies to each client’s specific needs and goals is crucial for achieving the best results. Understanding the client’s industry and target audience allows for more effective targeting of relevant and authoritative websites for backlink acquisition.
2. Seamless integration: Aligning our processes with the client’s existing workflow is essential for smooth collaboration and efficient project management. This ensures that clients can easily manage link-building orders, generate reports, and track progress without any disruptions.
3. Quality over quantity: Prioritizing high-quality backlinks from authoritative websites with organic traffic is more effective in improving search engine rankings and online visibility than merely focusing on the number of backlinks. A stringent site shortlisting process minimizes the need for rework and ensures long-lasting results.
4. Constant communication: Maintaining open and transparent communication with the client throughout the project fosters trust, ensures alignment on project objectives, and allows for quick resolution of any issues or concerns. Regular updates and progress reports help clients stay informed and confident in the partnership.
5. Adaptability and scalability: Being able to adapt link-building strategies to different industries and scale up services to accommodate a growing client base is vital for long-term success. Keeping up with industry trends and innovations ensures that we continue to provide the best possible results for our clients.

Unique Aspects of the Link-Building Strategy and Team’s Approach:

Our link-building strategy and approach stand out from competitors in several ways, showcasing our competitive edge and the reasons why this agency chose to work with us:

1. Customized, White-Label Service: Our team offers a fully customized, white-label link-building service tailored to each client’s specific needs and goals. This approach allows the agency to seamlessly integrate our services into its existing workflow and maintain its brand identity while providing high-quality link-building solutions to its clients.
2. Diverse Industry Expertise: Our team’s ability to develop and execute link-building strategies across a wide range of industries showcases our versatility and adaptability. This enables the agency to cater to clients from various sectors, ensuring that we consistently deliver outstanding results regardless of the niche.
3. Focus on High-Quality Links: Our stringent site shortlisting process emphasizes the acquisition of high-quality backlinks from websites with a minimum of 5k organic traffic. This focus on quality over quantity leads to more significant improvements in search engine rankings, online visibility, and domain authority for the agency’s clients.
4. Efficient Turnaround Time: We deliver all live links within 20 days of order placement, ensuring a timely boost in search engine rankings for clients’ websites. Our efficient turnaround time is a testament to our team’s dedication, professionalism, and expertise in the link-building field.
5. Cost-Effective Solutions: Our link-building strategy is designed to work within a specified budget, allowing this agency client to maintain up to 60% margins on each link built. This cost-effective approach ensures that we deliver maximum value to our clients without compromising the quality of the backlinks.
6. Excellent Customer Support: Our commitment to providing exceptional customer service and support is evident in our prompt resolution of any rework or link replacement requests. We ensure that any necessary adjustments are made at no extra cost, further solidifying our reputation as a reliable and client-focused link-building partner.

Conclusion:

Our customized link-building strategy successfully helped this Utah-based premium full-service digital marketing agency achieve its clients’ goals across various industries. The white-label service allowed for seamless integration with their workflow and easy report creation for their clients. Our excellent customer service, timely delivery, and adaptability to different industries demonstrate the value we bring to our partners and their clients.