Planning to Buy Backlinks? A Must-Read 2023 Guide

By:  Dileep Thekkethil

November 18, 2022

Is it true that your website is growing at a snail’s pace despite it having quality content?

Worry not. You are not alone in facing this distress.

I’ve come across at least a thousand website owners in the past decade pressing the SOS button because of the very same issue.

But here is the thing, most of them knew the solution themself but just wanted an affirmation from me regarding the same.

You also know it. It’s nothing but quality backlinks. (Provided, you have high-quality content)

Like you, most of these website owners were helpless in spite of knowing the solution because quality backlinks are hard to come by and you may require dedicated resources to build them.

When you scrutinize the top-ranking pages on Google search and try to reason why some of the highly competitive content is not ranking #1, you will end up finding just one answer. That’s backlinks.

The whole SEO world knows the power of backlinks, and so does Google.

In fact, if there is one thing that Google is still unable to crack down 100% for flaunting its guideline, it’s backlink.

Why? Because if you look at all the narratives from Google executives, they are warning users not to build backlinks.

At times, there is a lot of fear-mongering that they do to make sure that the vulnerability of their algorithm is not exploited.

This warning has been there since the Penguin Update. They continue to stick around it even now.

If you compare the number of times Google executives warn about backlinks with that of other factors that can affect search engine rankings, you can see the former getting undue attention.

Ever thought why? 

Google of course is training the algorithms to find backlinks that are paid for but at the same time, it’s becoming more and more difficult.

Here is why.

  • Only a very few agencies now build links from spammy sites
  • Most of the links built are contextual
  • Links are built not only in exchange for money or another link, but there are also deeper business associations that Google or any other search engine as of now cannot decipher.

In one of the recent YouTube videos by Nathan Gotch, he said Chris Dryer and himself invested a whopping 1 million dollars on backlinks and found that backlinks definitely help increase the rankings on Google.

He also shared the same thoughts I shared with you above about why Google is petrifying SEOs with the cause and effect of buying backlinks.

By the way, this blog was initially published in 2020 that means I had suggested the same at least two years before Gotch did via his YouTube video.

Moreover, don’t you think getting your brand voice across multiple platforms is part of the marketing strategy?

So, if you really want to achieve the maximum benefit out of your marketing activities, you definitely need to do these steps.

Google executives say high-quality content will naturally drive more backlinks.

In one way, this is the biggest lie that requires immediate debunking.

How is it even possible to get a natural backlink when people cannot find the content?

That’s when we have to rely on paid promotions. Building backlinks from high-quality websites with high traffic value must be considered as a promotional strategy to get the initial push.

For the content to get some views, the publisher has to reach out to multiple websites within the niche and share the link in a way that gets a response.

This is called the outreach strategy and the final outcome of this strategy is getting a link back and referral website traffic from a website where your target audience folk.

But do you have the time to do this?

If you are to focus on building backlinks by doing manual blogger outreach, prepare to dedicate 4-5 hours of your time every day to it. Or you can also hire in-house resources to do it.

However, if these in-house resources are not doing the outreach in a tactful manner, you may only receive negative replies.

So, why take that bumpy route when you can get the help of experts and buy quality backlinks that are built using a 100% manual outreach strategy?

This article is a guide to buying links. In it, you will learn more about the link buying process, how to buy SEO backlinks, where to buy links and the cost of buying backlinks.

So, keep reading!

What is Backlink Buying?

If you are looking to buy high-quality backlinks affordably, you first need to understand the backlink buying process and what it really is.

Why Should You Consider Buying Links?

You could argue that the main reason why you’d want to buy backlinks is that all the cool kids are doing it, but this isn’t the only reason why you should decide to buy quality backlinks.

The other reasons for buying backlinks are as follows:

  • An increasing number of companies are buying backlinks, now more than ever. And this may include your competitors
  • White Hat Link building strategies such as blogger outreach and guest posting are used by companies of all sizes.
  • As the cost of buying backlinks goes up, so does the number of companies buying and taking the stab for bringing it in-house.

Overall, it’s worth noting/reiterating the fact that a lot has changed when it comes to buying backlinks, with the biggest change being the fact that Google algorithms are becoming exceedingly smart at figuring out the backlinks that are relevant and irrelevant.

Therefore, as much as you wish to buy quality backlinks to increase the upvotes on your website, you need to be careful because you cannot buy just any link, expecting success.

But that is not all; there is the risk of engaging in black hat link building if you choose the wrong SEO agency. With this, you end up getting low-quality links to your site.

This is a huge risk, and if Google identifies that you obtained low-quality paid links, you could be penalized easily for violation of Google guidelines.

Though scary and confusing, you have to think about it this way – no matter the approach you use to get the backlinks to your website, you are still buying the links, one way or the other.

So, for you to find the best backlinks in the right way, you need to be smart about it and follow this guide.

And even as Google gets smarter at figuring out how different companies are buying backlinks or the bought links, the truth is that Google will easily ignore the means through which you got the backlinks if it’s able to find relevancy.

The risk of Google penalty aside, the other reasons for buying links include:

Easy outreach – It takes a lot of time and money to reach out to the websites that you want to link links to, but it’s easier to find agencies that have already built relationships with such sites and do outreach on your behalf.

You get faster results – With the link buying process, you will get your posts published on genuine top-quality sites that pass the link juice faster.

Competitive edge – Your competitors are also doing it, and it’s common practice for websites to pass the link building to agencies.

The most important thing to keep in mind as you consider buying backlinks is that the most important feature of the backlinks is the link’s relevance.

What this means is that you need to buy the backlinks that are most relevant to your website.

At the end of the day, Google cares about the quality and relevance of the links, which is why most websites with irrelevant, spammy, and low-quality links are often the ones that get penalized by Google. So, if you avoid these three kinds of links, you won’t be on Google’s wrong side.

How Much Do Backlinks Cost?

Generally, the cost of buying backlinks will differ from one site to the other. However, you need to be keen on who is selling the links.

Shady agencies give you backlinks that are often bought from PBNs, brokers, webmasters & forums. Such backlinks are mostly going to put your website at risk. That’s why you must consider buying links that are built through manual outreach.

Now that you know what you could be buying, how much do the backlinks cost?

Well, the sad truth is that we do not have a specific answer to this, mainly because the cost of buying backlinks varies greatly, and there are numerous considerations that you need to keep in mind.

However, you will be happy to know that our pricing is rather transparent, and you can see the cost of our authority links, as well as the metrics used.

Click here for our pricing information.

Factors Affecting the Cost of Backlinks

Before you buy backlinks, you need to keep in mind that there are different factors that come into play when it comes down to the cost of the link(s) you need for your website/web pages.

To ensure that you are on the safe side and to make the link-buying process smooth, you need to consider the following factors.

Type of Website – Depending on the type of website you want agencies to reach out to, the price can increase or decrease. Most website owners want links from sites with high organic traffic.

However, doing outreach to such websites takes a lot of effort and the price of the link can increase. Most of the time, these are earned links, and your money is spent on the effort put in by the outreach team into building a connection with the website owner.

On the other hand, if you are looking for links from websites that are shortlisted based on SEO metrics, the pricing differs based on the authority metric you choose.

The content (quality) – High-traffic driving sites are choosy when it comes to the quality of the content. Most of the time, they look for content written by experts and they tend to publish it with a genuine author bio. However, such content doesn’t come cheap. Additionally, if you want a native English writer, the cost can further increase.

Brand strength – If you have a strong brand, you will save a lot of money in the link-buying and link-building process. So, if you already have a strong online presence, you will notice that it will be easier for you to get a response from the other brands you are trying to reach out to. Your emails will be answered faster and more often, and this results in quick offers from the valuable partners on your list.

Creative control – The link-buying process is affected by the level of creative control that your brand has. By this, we mean that your brand’s integrity must be on an enviable level. And as the list of standards for the acceptable sites increases, which happens when brands know that they are at the top of their game, you need to make sure that the integrity of your brand is always protected.

The quality of the links – This is the other factor that affects the cost of the link and the link-buying process. Older websites with excellent link metrics are naturally more expensive, and it is also more difficult to pitch to these companies.

Besides knowing that they are valuable brands, most of the older sites have strict limits on the number of outbound links that they can build each month. In most cases, you find that these brands are already sitting on backlogs of many other brands looking for backlinks from this one established brand.

Industry – This is the other factor affecting the cost of buying backlinks. While some industries will attract a lot of website traffic from websites wishing to buy backlinks, working with some of these brands is difficult and expensive because they already have many offers. An example of this is the finance industry, specifically, the top-rated finance bloggers.

Agency and in-house costs – If the SEO campaign is handled by the SEO agency that does link-building services, you’ll have to pay a fee for the links they build. Usually, this is less than the cost incurred when you employ in-house resources for buying the backlinks and building the links on your own.

Before you buy links, here are some of the important considerations to bear in mind;

  1. Your links may be built using multiple sources and partners who are spread across the globe.
  2. There are many humans involved in the process – outreach experts, writers, publishers are a few.
  3. Since the agencies are dealing with third-party website owners, they cannot assure you a definite TAT (Turnaround time). However, most agencies have a typical TAT of three weeks depending upon the number of links you want to build.
  4. Make sure you are getting do-follow links as many sites are going for the NoFollow only options for the outbound links.

Here is the checklist you need to use before buying backlinks:

  • Check the Link Quality – Good SEO agencies give you multiple options to choose from. You can decide the quality of the link from various packages and it’s always recommended to opt for links from high authority sites for faster results.
  • Run a backlink-quality checklist – Look out for the following: English TLDs & Language, DNS with a no A record, domains that use bad words – follow the 3Ps, whether the brand name or URL shows up on Google Search, and there should be no hyphens in the domain name.
  • You also need to keep in mind the qualitative and quantitative criteria. Avoid websites that have the following: free stock photographs, Write for Us, cheap/poor-quality content, sketchy details for the authors, unnatural links, etc.
  • Always ask the Right Questions. For example, will you see the links first? What’s your relationship with that brand? Do they have a refund policy? What is their TAT? Will they share some of their recently published works? Can they share references? Are there any link guarantees?
  • Avoid Sitewide Links: Say no to placing your backlinks in areas where they aren’t likely to be noticed, including the footer, sidebar and navigation. Good SEO agencies make sure your link secures a contextual position in the main content of high DA sites.
  • Never Choose Red-Flag Sites to Build Links: Avoid websites that have been previously penalized, feature thin content or rely heavily on ads. Google is likely to eye these websites with suspension. Earning links from such sites may lead to looking at your website the same way. Always opt for niche-specific and high authority sites. That will help build your authority as well.

How Many Backlinks Do I Need to Rank?

Backlinks are one of the most crucial search engine ranking factors. So, you need backlinks to rank at the top of Google.

But, how many backlinks do you need to rank on Google’s first page?

That’s one question that many people ask when it comes to SEO.

To be honest, there’s no definite formula to tell the exact number of backlinks a business needs to rank on Google.

However, there are some factors that help determine how many backlinks your website needs to drive results and rank higher.

Let’s break them down for you. 

Keyword Difficulty

Keyword difficulty, as the name suggests, denotes how hard it is to rank for a particular keyword in your industry or niche.

You can use one of the keyword research tools out there to figure out the keyword difficulty of a particular search term. These tools rank keywords on a scale of 1 to 100 to help you understand the kind of effort you need to put to rank for a specific keyword.

What does that mean for backlinks?

The higher the keyword difficulty, the more the number of backlinks you will need to rank better on SERPs. 

That means you have to build more backlinks for a search term with a keyword difficulty score of 50 than the number of backlinks you build for a keyword with a difficulty score of 20.

Domain Authority

One of the main reasons you build backlinks is to boost your website’s authority. Backlinks help you increase the authority of your domain and the authority of the pages you want to drive traffic to.

So, the number of backlinks needed also depends on your existing domain authority.

If you are just starting out with a new website, you need to earn more backlinks to increase your domain authority and online visibility. On the other hand, if you have an established website with good authority, you need fewer backlinks to rank higher.

Competitor Analysis

Are you building backlinks to beat your competitors and rank higher than them on search engines?

If yes, you should do competitor research to find out how strong their backlink profiles are and devise your backlink strategy accordingly.

If the other players in your industry have built less number of backlinks and have a weak online presence, all you have to do is to build a greater number of backlinks to outperform them. Also, making sure your links are of high quality will give you the competitive edge you are looking for.

On the contrary, if your competitors have a robust backlink profile, you have to strengthen your backlink profile more to rank higher.

It’s good to build a strong backlink foundation. However, it’s just the beginning. In fact, backlink building isn’t a one-time process. Google counts on you as a trusted source in your industry when more people link back to you. 

So, you have to build fresh links from time to time and keep your link building rate natural to maintain a healthy link profile and stay at the top of Google. That’s precisely why it isn’t possible to define a number when it comes to backlink building.

The Reality of Buying Links

Is buying backlinks risky?

That’s the most common question people ask me when I talk about links.

To answer that, you need to know what a paid backlink exactly is.

Whenever there’s an exchange of cash or products or services for a link, the corresponding link is a paid link.

Google frowns at “exchanging money for links, or posts that contain links, exchanging goods or services for links, or sending someone a ‘free’ product in exchange for them writing about it and including a link”.

While the search engine giant claims that high-quality content naturally attracts backlinks, you actually need backlinks for people to find your content. 

With this tension of opposites, just like a pull on a rubber band, buying high-quality relevant backlinks the right way is how you dodge the search engine’s wrath and convince Google that you don’t intend to violate its guidelines.

How We Build Backlinks the Right Way?

When done the correct way, you don’t pay for your backlinks; you earn them.

What’s the difference?

Suppose you reach out to a website owner and pay money right away to get a link. That 100% paid link building.

On the contrary, if you get in touch with a trusted SEO partner like Stan Ventures who creates an outreach strategy and fetches you links, you end up earning those links.  

After all, this involves focused research, manual effort and resource cost. Google has absolutely no constraints about all these.

Thinking why, you are paying for the manual outreach effort and not for the links.

With the right SEO agency that leverages genuine white hat strategies, you can acquire backlinks and still be in the good books of Google.

Why Should I Buy Backlinks From You?

Here are the top reasons why you should choose our link building service

  1. We follow 100% manual blogger outreach strategy to build links
  2. We have in-house resources to fulfil high volume link building orders
  3. We are helping 50+ agencies to build links for their clients through a white-labeled process.
  4. We have a metric-driven approach for selecting the domains.
  5. We currently have an inventory of 50,000+ websites catering to all different niches including yours.
  6. We only focus on quality links. We will not sell low-quality links to you.
  7. We stand by our brand and our products; we are here for the long haul.
  8. All our backlinks and SEO products are 100% white-hat.
  9. Our prices are affordable and unbeatable.

Does Buying Backlinks Work?

Yes. That’s why people are still doing it.

If you are still scared of Google’s admonitions about backlinks, here’s the thing.

Like I said earlier, what really matters to Google is the quality and relevance of your backlinks.

In fact, Google often tends to target and punish sites that spam the web with shady backlinks to manipulate Google’s algorithms for higher search rankings.

As long as your links meet high standards in terms of quality and relevance, Google doesn’t really care about the rest.

Take a chill pill and always choose to buy your links the RIGHT way.

 Conclusion

Buying backlinks can break or make your brand, but you need to make sure that you follow the rules. Avoid poor-quality links, don’t break the rules and risk getting penalized by Google, avoid spammy outbound links/ anchor texts, and make sure that links and relevant.

Also, you need to assess the links you have under consideration against your set minimum criteria – high DA, opt for the Dofollow links and say no to No Follow links as they don’t pass the link juice.

Also, run quality checks for the backlinks, and ask the vendors the right questions before purchasing them. Basically, do your due diligence.

If you want to buy links that satiate the relevancy and quality factors Google is looking for, we can help you build it using our blogger outreach backlink service. We have 20+ link metrics to assess the quality of the links we build for you. Additionally, the links are built using a 100% manual outreach strategy, which means ZERO PBNs and Link Schemes.

Stan Ventures has been building on our database of 50,000+ bloggers. Our SEO experts contact them manually and share quality content regularly to keep the relationship active.

Just hit us on the live chat below and our executive will run you through our unique link-building process, which is straightforward and foolproof.

Author

Dileep Thekkethil

Dileep Thekkethil, a Journalism Postgraduate, was formerly with a US-based online magazine, is the Associate Director, Digital Content at Stan Ventures. He is a frequent blogger who keeps a tab on the latest updates in SEO and technology arena. Reach me @Mail | LinkedIn | Twitter | Facebook or View all posts by Dileep

Comments

20 thoughts on “Planning to Buy Backlinks? A Must-Read 2023 Guide

    1. Thank you Andrews for the comment. Let me know if you want any help with doing manual outreach. I can ask my team to help you out.

  1. How would I know what websites you choose before the payment? Your website offers only promises, but no information before the purchase. If my niche is small, I am (as a customer) can’t be sure what agency will provide me the best backlink.

    1. Hi Veronica,
      I’m sure our team can help you with the list of sites. I request you to go ahead and start chatting with them.

  2. Hey thanks for the information.
    I am currently working on my men lifestyle blog.
    Hope after your help I may get some traffic.
    Please can you suggest from where I should buy backlink in cheap price.

  3. Dear sir
    As usual a great method. The only problem is that there aren’t enough hours in the day for me to try out all these tactics! I wish I had a team member to assign to each method you post.. lol
    Regards
    Kumar Abhishek

  4. Hey! That was an amazing blog! The only problem that I face in building backlinks is time. Manual backlink-building takes time. I am not even sure if I should buy any backlink-building tool like Postifluence, Ahrefs, Check my links, etc.
    Are these tools effective enough to buy? How much help do they are for building backlinks?

    1. Hi Andik,
      Of course tools can help you to identify the backlinks linking to the competitors. You must manually reach out to these sites if you want to earn backlinks. If you don’t have the time to do that find someone who can assist you with this. If that isn’t something you can afford try pinging the live chat below, one of our team members may be able to help you out.

  5. Hi,
    Besides knowing that they are valuable brands, most of the older sites have strict limits on the number of outbound links that they can build each month. Your information is so impressive and more reliable. Thanks for sharing such amazing content. I appreciate your search work.

  6. Hello! Great article! I have a question tho; let’s say a website is in another language, and the content is in that language. The business only operates in that country. Buying back links from a foreign SEO company would then mean that the back links comes from other countries, languages and even other business areas. Is buying these back links still recommended, as having back links from; let’s say relevant, but foreign pages, with high authority, would still make the website rank higher? Or is it a dead end right away and would be considered black hat due to the sheer fact that the languages doesn’t match?

    1. It’s ideal to get links from sites that are of the same language as yours. However, getting quality links from other language sites won’t hurt you because there are instances wherein this can happen naturally.

  7. I adore manual blogging outreach; it provides a ton of traffic, which you can’t expect. Thanks Dileep for this informative post; if we require backlinks, I’ll hire you.

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