Handbook to Buying Links in 2021 – A Must-Read for Online Businesses

Written by Dileep Thekkethil

Updated on Oct 7, 2020
Category: Link Building

There is no denying that backlinks are critical aspects of SEO, and more importantly, an essential element used to rank web pages by Google and other search engines.

Also called the inbound, incoming, or the one-way links, backlinks refer to the links that come from another website to yours.

The top reason why we need to pay attention to backlinks in 2021 is that these backlinks are used as ranking factors by Google and the other search engines, and they consider the backlinks ‘votes; for specific pages.

As a result, the web pages that attract a high number of backlinks tend to rank high organically on the search engine rankings.

As votes from other websites, each of the votes your page receives conveys a positive message about your page to Google.

The message often conveyed by the vote is that the content is credible, valuable, and also useful.

So, with more of these ‘link votes’ to your web pages and website, you will be ranked high on in the search engines.

And speaking of ranking, it’s important to note that the backlinks are used by the Buying Links

In fact, the backlinks make up one of the top-ranking factors used by Google’s PageRank algorithm.

Despite thousands of changes made to the algorithm by Google over the years, backlinks remain on top of the list as one of the key ranking signals.

Google also confirmed that backlinks are on the top-3 most important search engine ranking factors.

Given the weight carried by backlinks, you need to make sure that your website has a healthy number of backlinks.

But there’s one big challenge around backlinks; you will not attract high-quality backlinks if the only thing you do is publish high-quality content.

There are many cases where websites with great content do not attract any quality backlinks, which means that you often have to search further, and one of the solutions out there for most people/ businesses is to buy the backlinks.

This article is a guide to buying links. In it, you will learn more about the links buying process, how to buy SEO backlinks, where to buy links, and the cost of buying backlinks.

So, keep reading!

What is Backlink Buying?

If you are looking to buy high-quality backlinks affordably, you first need to understand the backlink buying process and what it really is.

Backlink buying refers to a process that is initiated every time or any time you pay an authority website within your niche or in a related niche (topically related to your website) to include a link of any kind to your website or a specific web page.

This often takes place in different ways listed below:

  • Guest posts
  • Product reviews
  • Sponsored posts
  • Link placements or niche edits
  • Or any other types of links that your business would have to pay to have the content published on another site.

Why Should You Consider Buying Links?

You could argue that the main reason why you’d want to buy backlinks is that all the cool kids are doing it, but this isn’t the only reason why you should decide to buy backlinks.

The other reasons for buying backlinks are as follows:

  • An increasing number of companies are buying backlinks, now more than ever. And this may include your competitors
  • Whitehat Link building strategies such as blogger outreach and guest posting are used by companies of the sizes.
  • As the cost of buying backlinks goes up, so does the number of companies buying and taking the stab for bringing it in-house.

Overall, it’s worth noting/ reiterating the fact that a lot has changed when it comes to buying backlinks, with the biggest change being the fact that Google algorithms becoming exceedingly smart at figuring out the backlinks that are relevant and irrelevant.

Therefore, in as much as you wish to buy backlinks to increase the upvotes on your website, you need to be careful because you cannot buy just any link, expecting success.

But that is not all; there is the risk of engaging in black hat link building if you choose the wrong SEO agency. With this, you end up getting low-quality links to your site.

This is a huge risk, and if Google identifies that you obtained low-quality paid links, you could be penalized easily for violation of Google guidelines.

Though scary and confusing, you have to think about it this way – no matter the approach you use to get the backlinks to your website, you are still buying the links, one way or the other.

So, for you to find the best backlinks in the right way, you need to be smart about it and follow this guide.

And even as Google gets smarter at figuring out how different companies are buying backlinks or the bought links, the truth is that Google will easily ignore the means through which you got the backlinks if it’s able to find relevancy.

The risk of Google penalty aside, the other reasons for buying links include:

Easy outreach – It takes a lot of time and money to reach out to the websites that you want to link links to your website, but it’s easier to find websites that will take money for the links.

You get faster results – With the link buying process, you will get your posts published on top quality sites that pass the link juice faster.

Competitive edge – Your competitors are also doing it, and it’s common practice for companies to pay for the links. You might learn a thing or two from the competition too through a detailed competitor analysis.

The most important thing to keep in mind as you consider buying backlinks is that the most important feature of the backlinks is the link’s relevance. What this means is that you need to buy the backlinks that are most relevant to your website.

At the end of the day, Google cares about the quality and relevance of the links, which is why most websites with irrelevant, spammy, and low-quality links are often the ones that get penalized by Google. So, if you avoid these three kinds of links, you won’t be on Google’s wrong side.

How Much do Backlinks Cost?

Generally, the cost of buying backlinks will differ from one site to the other. However, you need to be keen on who is selling the links. Backlinks are often bought from PBNs, brokers, webmasters & contributors, and you could also easily buy the links through manual outreach.

You shouldn’t, however, take this at face value because just because a broker makes it easy for you to buy backlinks doesn’t mean that you should buy from them. First, you need to ascertain what they are selling exactly. Examples of what is sold as backlinks include:

  • Links in existing content
  • Guest posting sites
  • PBNs that are disguised as real websites
  • Community posts
  • Interviews or features
  • Contextual links on actual websites

Now that you know what you could be buying, how much do the backlinks cost?

Well, the sad truth is that we do not have a specific answer to this, mainly because the cost of buying backlinks varies greatly, and there are numerous considerations that you need to keep in mind.

However, you will be happy to know that our pricing is rather transparent, and you can see the cost of our authority links, as well as the metrics used.

Click here for our pricing information.

Factors affecting the cost of backlinks

Before you buy backlinks, you need to keep in mind that there are different factors that come into play when it comes down to the cost of the link(s) you need for your website/ web pages. To ensure that you are on the safe side and to make the link-buying process smooth, you need to consider the following factors.

The content (quality) – Often, the websites that provide high-quality content have no trouble finding pages and websites that will want to trade links. Such sites can easily afford to be choosy with who they partner with, and because they know that they offer the best content, they demand high prices for links.

Brand strength – If you have a strong brand, you will save a lot of money in the link-buying and link-building process. So, if you already have a strong online presence, you will notice that it will be easier for you to get a response from the other brands you are trying to reach out to. Your emails will be answered faster and more often, and this results in quick offers from the valuable partners on your list.

Creative control – The link-buying process is affected by the level of creative control that your brand has. By this, we mean that your brand’s integrity must be on an enviable level. And as the list of standards for the acceptable sites increases, which happens when brands know that they are at the top of their game, you need to make sure that the integrity of your brand is always protected.

The quality of the links – This is the other factor that affects the cost of the link and the link-buying process. Older websites with excellent link metrics are naturally more expensive, and it is also more difficult to pitch to these companies.

Besides knowing that they are valuable brands, most of the older sites have strict limits on the number of outbound links that they can build each month. In most cases, you find that these brands are already sitting on backlogs of many other brands looking for backlinks from this one established brand.

Industry – This is the other factor affecting the cost of buying backlinks. While some industries will attract a lot of traffic from websites wishing to buy backlinks, working with some of these brands is difficult and expensive because they already have many offers. An example of this is the finance industry, specifically, the top-rated finance bloggers.

Agency and in-house costs – If the link building strategy is handled by the SEO agency, you’ll have to pay a fee for the links they build. Usually, this is less than the cost incurred when you employ an in-house resource. costs if you are buying the backlinks and building the links on your own.

Link Buying Process (+ FREE checklist)

Before you buy links, here are some of the important considerations to bear in mind;

  • The contributors and the fact that they answer to their own bosses
  • There are many humans involved in the process
  • The TAT (Turnaround time) is variable
  • Many sites are going for the NoFollow only options for the outbound links
  • You’d have to spend a minimum of $70 for a good link

Here is the checklist you need to use:

  • Assess your minimum criteria – The good vendors show you the types of links they’d offer. Opt for links whose Domain Authority is greater than your site’s.
  • Run a backlink-quality checklist – Lookout for the following: English TLDs & Language, DNS with a no A record, domains that use bad words – follow the 3Ps, whether the brand name or URL shows up on Google Search, and there should be no hyphens in the domain name.
  • You also need to keep in mind the qualitative and quantitative criteria. Avoid websites that have the following: free stock photographs, Write for Us, cheap/ poor-quality content, sketchy details for the authors, unnatural o/b links, etc.
  • Always ask the Right Questions. For example, will you see the links first? What’s your relationship with that brand? Do they have a refund policy? What is their TAT? Will they share some of their recently published works? Can they share references? Are there any link guarantees?

Why Should I Buy Links From You?

Here are the top reasons why you should buy backlinks from us

  • We’ll always value your safety, making sure you don’t get penalized by Google.
  • We only focus on quality links. We will not sell low-quality links to you.
  • We stand by our brand and our products; we are here for the long-haul.
  • All our backlinks and SEO products are white-hat and white-label.
  • Our prices are affordable.

 Conclusion

Buying backlinks can break or make your brand, but you need to make sure that you follow the rules and do right by your brand. Avoid poor quality links, don’t break the rules and risk getting penalized by Google, avoid spammy outbound links/ anchor texts, and make sure that links and relevant.

Also, you need to assess the links you have under consideration against your set minimum criteria – high DA, opt for the Do Follow links and no the No Follow links to ensure that you pass the link juice, run quality checks for the backlinks, and ask the vendors the right questions. Basically, do your due diligence.

If you want to buy links that satiate the relevancy and quality factors Google is looking for, we can help you build it using our blogger outreach service. We have 20+ link metrics to assess the quality of the links we build for you. Additionally, the links are built using 100% manual outreach strategy, which means ZERO PBNs and Link Schemes.

Stan Ventures has been building on our database 50,000+ bloggers. Our SEO experts contact them manually and share quality content regularly to keep the relationship active.

Just hit us on the live chat below and our executive will run you through our unique link building process, which is straightforward and foolproof.

 

About Dileep Thekkethil

Dileep Thekkethil, a Journalism Postgraduate, was formerly with a US-based online magazine, is the SEO Expert at Stan Ventures. A He is a frequent blogger who keeps a tab on the latest updates in SEO and technology arena. Reach me @ Mail | LinkedIn | Twitter | Facebook or View all posts by Dileep

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2 Comments

  1. Avatar

    Wonderful blog and your writing skills are so great. Thanks for sharing informative post.

    Reply
    • Avatar

      Thank you Varun

      Reply

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