Link Building for B2B SaaS: Boost Authority & Drive Organic Growth

As a SaaS business owner, you know how highly competitive the landscape is. That’s exactly why you need to go the extra mile to establish a stronger industry presence and attract more new customers before your competitors lure them away.

Climbing to the top of Google boosts your chances of being discovered by your potential customers before they find your competitors.

Building a strong SaaS backlink profile is the secret to outperforming other SaaS players in the online space to take your business to the next level.

That’s exactly what brings link building for SaaS into the limelight. 

In this article, I will tell you the best SaaS link building strategies you need to achieve top Google rankings and achieve your business goals.

What is SaaS Link Building?

SaaS link building involves getting another website to point to your SaaS business website to vouch for your credibility and authority.

Search engines like Google love good backlinks. The more high-quality backlinks pointing to your website, the higher your domain authority and search rankings. 

We made it happen for Casepoint, one of our SaaS clients. By building high-quality backlinks, we increased their Domain Authority (Domain Rating in Ahrefs) from 28 to 45.

Higher rankings boost your online visibility and make your SaaS website quickly discoverable by your potential customers. 

As a result, your website will attract more traffic and see a spike in conversion rates. This can help boost your sales and skyrocket your SaaS business ROI.

Top Link Building Strategies for SaaS Companies

Here’s a look at the SaaS link building strategies for your business.

1. Guest Posting

Guest posting is one of the best ways to attract SaaS backlinks to your SaaS website.

Guest blogging was, indeed, one of the important off-page SEO strategies we leveraged for Casepoint. And we were able to build backlinks for them from authoritative high-DA sites.

To earn guest post backlinks, you need to identify relevant websites that accept guest contributions. The more authoritative the host site, the more powerful your backlinks are.

Apart from shortlisting relevant sites, guest post link building for your SaaS website involves email outreach to bloggers, creating high-quality content that adds value to the host website and ensuring contextual link placement. 

It requires time and effort. But these SaaS backlinks are always worth it. They drive traffic to your website, which can be translated into qualified leads and sales for your SaaS business.

If guest posting puts too much on your plate, let a trusted SEO partner like Stan Ventures handle it on your behalf. We have a vast repository of 25,000 guest blogging sites curated based on 20+ link metrics. With a 100% manual outreach process, we ensure that you get contextual link placements in carefully crafted native content reflecting your industry expertise.

2. Unlinked Brand Mentions

What if someone has mentioned your SaaS brand somewhere across the internet? Turn those brand mentions into backlinks in style.

Indeed, this is another great strategy that worked well for Casepoint.

You can use tools like Ahrefs, Semrush or Google Alerts to track brand mentions effectively. When you spot a new unlinked brand mention, you reach out to the corresponding website and ask for a backlink.

Since the website has already mentioned your SaaS brand in their content, they will happily link back to you to add more value to their audience.

3. Linkable Assets

Create content that people naturally want to link to. This can be anything, including an ultimate guide, infographics, first-hand surveys and reports, whitepapers, industry-specific free tools or calculators and more.

This way, every time someone quotes or shares your content, they will link back to you. 

4. Competitor Backlinks

A meticulous competitor watch is key to outperforming them. This is true for SaaS link building as well.

Check your competitor’s backlink profiles to identify sites that link back to your competitor but not you. If they link back to a brand offering services similar to yours, they are most likely to link back to you.

You can use the Ahrefs Link Intersect Tool to identify these backlink opportunities in a hassle-free manner.

5. Resource Page Link Building

A resource page is a web page that offers helpful links and resources related to a particular topic. Resource page link building is when you get relevant resource pages to link back to your website.

You can use the below advanced search operators to locate resource pages specific to your industry.

• Keyword “helpful links
• Keyword “helpful resources”
• Keyword ”useful resources”
• Keyword inurl:resources
• Keyword intitle:links

Once done, you can reach out to corresponding webmasters and ask for a backlink stating how your page will be a helpful resource for their readers.

6. Broken Link Building

Broken link building is another productive way to build SaaS backlinks to your website. 

In this method, you identify broken or incorrect backlinks on other external websites and suggest your content as a worthy alternative to link back to.

Since this move helps fix links on the host website, the website owner will be happy to replace the broken link with your page URL.

As a result, you get a backlink in return to strengthen your backlink profile.

7. Industry Partnerships

Have you partnered with other SaaS brands for business purposes? Reach out to these industry partners for mutual backlinks.

Heads on. Don’t overuse this technique.

Google looks at manipulative link exchanges as a violation of its guidelines. If it senses a suspicious spike in link exchange, the search engine will penalize your site and lower its rankings. 

So, make sure you use your partnerships to acquire limited yet powerful SaaS backlinks.

8. SaaS Directories and Review Sites

Getting your SaaS business listed on relevant directories and review sites can help you build backlinks.

These backlinks help drive qualified referral traffic to your website and convert them into profitable sales.

Besides, getting mentioned on authoritative SaaS directories and review sites help build social proof, boost your online reputation and help position yourself as a trusted SaaS brand in the market.

9. Podcast and Webinars

Sharing industry knowledge through interviews, podcasts, webinars and conferences is another great way to earn authoritative backlinks.

When these episodes are featured on external websites, they link back to your website.

Additionally, getting featured in these kinds of content allows you to showcase your field expertise and build significant authority in the long run.

This can have a positive impact on your E-E-A-T and prompt Google to reward your website with higher rankings.

10. Roundup Posts

Roundup posts are a curated set of ideas or tips focused on a particular topic. This can be anything, from a collection of blog posts to newsletters.

Roundup posts often bring you high-quality SaaS backlinks, especially because they are a repository of rich content helpful to specific audiences.

11. Academic Partnerships

Do you partner with educational institutions to offer technical courses and certifications to the learner community? If yes, that’s a sure-shot way to acquire backlinks.

Get in touch with academicians you collaborate with and ask for a link. They will be glad to link back to you to boost engagement for the educational program.

12. Rankings and Badges

By ranking other SaaS  brands on your websites and offering badges, you transform your own brand into an authoritative voice in your industry.

When the listed sites find that you’ve rewarded them, they will link back to your content to showcase their brand power to their audience.

Dos and Don’ts of SaaS Link Building

Now that you know the SaaS link building strategies, let’s quickly explore some dos and don’ts.

Dos

• Create high-quality content that supports contextual link building for SaaS.
• SaaS link building is an on-going process. Be consistent with your link building efforts. 
• Choose relevant external sites to build backlinks.
• Prioritize link quality over quantity.
• Monitor backlink performance.

Don’ts

• Avoid low-quality backlinks from spammy websites
• Don’t over-optimize anchor texts.
• Avoid automated link building.
• Avoid sending generic, bulk outreach emails that don’t work.

How to Measure SaaS Link Building Success

Tracking some key metrics will give you insights regarding the performance of your SaaS link building campaign.

Domain Authority

Increase in Domain Authority is one of the important signs of link building success. 

We made it happen for Casepoint. It was a leap from 28 to 45.

Organic Traffic

A boost in the number of monthly visits to your website is another measure to expect.

From just 834 visitors, we helped Casepoint get close to 3000 monthly visitors. That’s 3.5X more organic traffic for our client.

Organic Keywords

A spike in keyword rankings is another strong sign indicating that your link building efforts are working.

From ranking for just 15 organic keywords, Casepoint is now ranking for 244 keywords. Out of them, our client is ranking in the top 3 positions for 49 keywords.

Choosing the right SaaS link building strategies and implementing them effectively is key to achieving quality SaaS backlinks and securing a top spot on Google.
Do you want to make your SaaS business reach similar milestones? Book a free link building consultation with us at Stan Ventures to get started.