SEO STANdard Daily: Keywords in URL, Infinite Scroll & Google I/O 2019
We find new information about Search every day. It might be a new feature, a new tool, a new ranking strategy, or a simple validating nod from Google on a debatable topic.
It’s hard to filter all the noise and only take what is useful.
We at Stan Ventures bring you daily updates on the latest happenings in the world of SEO.
You can now sit back, relax, and read what matters and makes an impact for you and your clients.
Today, we bring you some of the most interesting SEO news we found across the web.
1. Keywords in URL is a very minimal ranking factor
Google’s Webmaster Trends Analyst, John Mueller said in the recent Hangouts session that having keywords in the URL is only a minimal ranking factor.
He said that webmasters would unlikely notice any major ranking boost when they add keywords into the URL.
2. Do not use Infinite Scroll in News Websites
Be careful when inputting Infinite Scroll feature in a Publisher (News) website.
Google loves infinite scroll when the same web content is spread across more than one page.
However, when the web content is different, as is the case with news websites, Google can get confused with infinite scroll and may not assign proper publishing dates for the content.
3. Google Uses Chrome 69 for Rendering Websites?
Google is apparently using Chrome v69 for rendering websites.
4. Google I/O 2019
Google’s Developer Festival for 2019 is being held from May 7-9 at the Shoreline Amphitheatre in Mountain View, California.
The Google I/O conferences are important because they give us a first look at the latest developer products and Google’s roadmap for the search business.
Sources: DeepCrawl and Google Developers Blog