SEO STANdard Daily: Keywords in URL, Infinite Scroll & Google I/O 2019

We find new information about Search every day. It might be a new feature, a new tool, a new ranking strategy, or a simple validating nod from Google on a debatable topic.

It’s hard to filter all the noise and only take what is useful.

Fret not!

We at Stan Ventures bring you daily updates on the latest happenings in the world of SEO.

You can now sit back, relax, and read what matters and makes an impact for you and your clients.

Today, we bring you some of the most interesting SEO news we found across the web.

1. Keywords in URL is a very minimal ranking factor

Google’s Webmaster Trends Analyst, John Mueller said in the recent Hangouts session that having keywords in the URL is only a minimal ranking factor.

He said that webmasters would unlikely notice any major ranking boost when they add keywords into the URL.

2. Do not use Infinite Scroll in News Websites

Be careful when inputting Infinite Scroll feature in a Publisher (News) website.

Google loves infinite scroll when the same web content is spread across more than one page.

However, when the web content is different, as is the case with news websites, Google can get confused with infinite scroll and may not assign proper publishing dates for the content.

3. Google Uses Chrome 69 for Rendering Websites?

Google is apparently using Chrome v69 for rendering websites.

This was shown through a test done by Deep Crawl where Google could render Javascript features released after Chrome version 41 (the version Google claimed it used).

4. Google I/O 2019

Google’s Developer Festival for 2019 is being held from May 7-9 at the Shoreline Amphitheatre in Mountain View, California.

The Google I/O conferences are important because they give us a first look at the latest developer products and Google’s roadmap for the search business.

Check out all the latest I/O announcements on Twitter, Facebook, and Google Developers Blog.

Sources: DeepCrawl and Google Developers Blog