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SEO On-Air Podcast

SEO On-Air: Turning Leads into Customers with Kelsey Raymond

About This Episode

SEO On-Air: · Turning Leads into Customers with Kelsey Raymond

Check out this captivating podcast episode hosted by Aaron Basil and featuring Kelsey Raymond, the Co-Founder and CEO of Influence and Co. Discover the art of creating a content marketing strategy that seamlessly aligns with your organization’s broader business goals and learn the secrets to measuring its success effectively.

Kelsey shares an example of a remarkable content marketing campaign that stood out, offering valuable insights. Dive into the world of thought leadership and uncover strategies to identify and leverage your organization’s unique expertise to build trust and resonate with your target audience. Kelsey provides a masterclass in utilizing guest posting and leveraging public relations efforts, such as press releases and podcast appearances, to increase brand awareness and reach your desired audience. Get ready for a content journey that will transform the way you view marketing!

🔗 Highlights:

  1. Content Marketing Strategy: Aligning with business goals.
  2. Measuring Success: KPIs for content marketing campaigns.
  3. Thought Leadership: Leveraging unique expertise.
  4. Audience Resonance: Crafting thought leadership content.
  5. Guest Posting Strategies: Building trust and driving traffic.
  6. Public Relations Magic: Using PR for brand awareness.

Kelsey Raymond

CEO

I’m the COO of Intero Digital, a full-service, results-driven digital marketing agency. I am passionate about leading healthy teams that help our clients grow their businesses through digital marketing. I co-founded Influence & Co. in 2011, and since then, the company has grown from a small startup to a full-fledged content marketing agency that was named to the Inc. 5000 list of the fastest-growing companies four years in a row. Since founding the company, I bought out my partners to become the majority owner, restructured the leadership team, and implemented and refined the company’s focus on personal and professional growth. Then, in 2022, Influence & Co. joined five other specialized digital marketing agencies to form Intero Digital, a digital marketing agency that offers a full suite of digital marketing services to help businesses achieve their growth goals. I am so fortunate to work with some of the most incredibly talented people you’ll ever meet. Our company’s growth is a testament to their hard work and dedication. I am a regular contributor to Entrepreneur and a member of the Forbes Agency Council. I have also contributed to Harvard Business Review, Content Marketing Institute, MarketingProfs, and many others.

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