You Sell Digital PR. We Secure the Placements.

No. We sign an NDA on request, we never contact your client, and every report is unbranded, ready to forward or drop into your own template.

Pitches go out as story ideas for the client, so journalists deal with the story, not with us. As far as your client is concerned, the strategy and the coverage come from your agency.

The transfer clause covers it. If a client leaves you for any reason mid-campaign, you can transfer the rest of that campaign to a different client. The remaining placements and the rest of your term carry over, so a lost client never leaves you paying for work you can't use.

Yes. On the 6 and 12 month terms, the price per brand drops with every brand you add, up to five brands. The brand slider on this page shows the rate and the total saving for your roster.

Bringing everything at once saves more than trialling one brand first, and every brand is covered by the transfer clause.

The slider stops applying a formula at that point and switches to a custom quote. Past five brands we price against real delivery capacity, so book a call and we'll put a rate together for your whole roster.

That's the model. You buy at the rates on this page and set your own client price. We never see or discuss it, and we never invoice your client.

No, and we'd be cautious of anyone who does, though on a normal campaign you'll get both. Most placements carry a link where the publication's policy allows it, and you get standalone coverage everywhere else.

Some of the strongest, most valuable publications in any industry don't link back at all, regardless of story quality, and language models pick up brand mentions with or without a hyperlink anyway. What we guarantee is the placement itself, so you're never excluded from outlets that matter just because of their link policy.

We go again. If a journalist or publication passes on an angle, we rework it into a new story idea and pitch it elsewhere, rather than quietly dropping it and moving to the next placement on the list.

That's the mechanic behind the guarantee: it's the placement count on your package we commit to, built from as many attempts as it takes to get there.

Fundamentals runs a single month, so there's no long-term commitment required to try the channel.

That said, real momentum builds from month four onward, which is why most agencies move a client into Accelerated Digital PR or Brand Marketing Partner once it's working, rather than repeating the shorter tiers.

A live, published piece of coverage in a genuine media outlet that resulted from our pitching, whether that's a feature story, an expert-comment mention, or inclusion in a roundup.

Each package states exactly how many are included, and the count only rises once something is actually published.

Two things the shorter tiers don't include: internal tracking, so we can see what's landing and where the gaps are, and a partnered, ongoing approach rather than a deliver-and-disappear engagement.

It's also simply more time for more attempts, which is why journalists start recognising your client's brand rather than treating every pitch as a cold one.

Yes. As soon as the fundamental story assets are built in month one, your client is added to our ongoing newsjacking rotation, so they're considered for timely, reactive stories in the news cycle, not just the pitches we build from scratch.

It runs alongside the planned pitching for the rest of your term, not instead of it.

USD. Every package is priced and invoiced to your agency in US dollars, wherever you're based.

The GBP toggle on the rate card is there for reference if you plan in pounds, converted at approximately $1.34 to £1. The amount you pay is the USD figure.