How Will Your Website Survive This SEO Reset?

About This Episode

The SEO landscape is shifting faster than ever, and most websites won’t survive this reset. In this episode of SEO On Air, host Koa sits down with Tyler Brown (Head of SEO & AI, Big Leap), Ryan Foizey (Strategist, C4 Media), and Jelena Misic (SEO Strategist, Libra Design) to unpack how AI Overviews are rewriting the rules of search visibility.

From losing clicks to gaining unseen impressions, the panel dives deep into what SEO success looks like in a world where Google’s AI decides what gets seen and what disappears. Learn how top agencies are adapting, what metrics to track when traffic data stops making sense, and the strategies that will keep your site visible when the next big algorithm shift hits.

🔍 Whether you’re an SEO, marketer, or founder, this is your roadmap to surviving (and winning) in the new AI-first search era.

Timestamps:

00:00 – Introduction to the Podcast : tracking performance in AI overviews

02:05 – Meet the guests: Tyler Brown, Ryan Foizey, and Jelena Misic

03:50 – How agencies are adapting to AI overviews?

05:16 – How to Track AI Results?

07:14 – Tracking visibility, not rankings: the new SEO mindset

09:00 – The fundamentals still matter: content and user value

11:38 – Clients confused by AI results. how agencies are educating them

13:47 – SEO without clicks: visibility vs. conversion

15:19 – Why AI overviews are still a huge opportunity

19:10 – What to Prioritize in AI SEO?

21:08 – Ads in AI results: how close are we?

23:34 – Optimizing for AI overviews: schema, structure, and intent

25:57 – Traditional SEO still drives 80% of results

32:02 – How brand trust fuels AI visibility?

37:38 – The client panic: why budgets are freezing

40:59 – The final takeaway: SEO isn’t dying — it’s evolving