How to Rank in ChatGPT, Google AI & LLM Search Results

About This Episode

Is traditional SEO enough to rank in ChatGPT, Google AI Overviews, and the next generation of AI-powered search engines?

As AI transforms how people discover information online, businesses face a new challenge: earning visibility in platforms that don’t rely on traditional rankings alone. From ChatGPT and Google AI Overviews to Perplexity and other LLM-powered search experiences, the rules of search are evolving faster than ever.

In this episode of SEO On-Air, host Koa Kauwe sits down with Bryan Wisotsky (Sky SEO Digital), Ryan Ricketts (Wonderist Agency – Dental Marketing), and Shannon Hayner (Mover Search Marketing) to break down what businesses, agencies, and SEO professionals need to do to stay visible in the AI era.

The conversation explores the rise of AI SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), content chunking, schema markup, entity optimization, and AI visibility strategies that are helping brands appear in AI-generated answers. The guests also discuss why authority, authenticity, human expertise, and content structure are becoming more important than ever as AI search continues to evolve.

From writing content for humans versus bots to the growing influence of Reddit, YouTube, reviews, and community-driven platforms, this episode dives into what separates brands that get recommended by AI from those that get ignored.

🎯 What You’ll Learn

• How ChatGPT, Google AI Overviews, and LLM search are changing SEO
• The difference between traditional SEO and AI Search Optimization
• Why GEO and AEO are becoming essential marketing strategies
• How content chunking improves AI visibility
• The role of schema markup and structured content in AI search
• Why authority, trust, and expertise matter more than ever
• How Reddit, YouTube, and community platforms influence AI results
• Whether businesses should write for humans or AI systems
• The future of agencies in an AI-powered world
• What marketers can do today to improve AI search visibility

Whether you’re an SEO professional, agency owner, marketer, content strategist, or business leader, this episode provides practical insights into how search is evolving beyond Google and what it takes to rank in AI-powered search experiences.

Because in the future of search, ranking isn’t just about appearing first.

It’s about becoming the source AI trusts enough to recommend.

⏱️ Key Timestamps

00:01:12 – Meet Bryan Wisotsky, Ryan Ricketts & Shannon Hayner

00:06:59 – GEO vs AEO vs AI SEO: Which Term Wins?

00:08:55 – Is AI SEO Different from Traditional SEO?

00:12:11 – Content Chunking, Schema & Featured Snippets for AI Visibility

00:14:07 – Why Scannable Content Performs Better in AI Search

00:16:43 – Should You Write for Humans or Bots?

00:24:01 – AI Content, Authenticity & The Human Connection

00:28:30 – Why Authority, Reddit & Community Signals Matter

00:39:11 – How AI Will Transform Agencies Over the Next 5 Years

00:45:13 – Why Creativity May Become More Valuable Than Technical SEO