A blog is an online web journal where you can publish posts on topics of your choice. Blogging can be carried out as a hobby or for business purposes. The posts that you create on your blog are known as blog posts, and it can be...
You might be surprised at how important proper grammar can be. It didn’t seem so essential in elementary school when we were learning the difference between a noun and a pronoun, a verb and an adverb, and when and where they should be...
Search engine optimization (SEO) has been around for two decades now. When the process of SEO started, it was primarily a gaming mechanism to rank as highly as possible on search engines like Google. This involved repeating the same...
Content is the lifeblood of digital marketing campaigns. Trying to launch a winning digital marketing campaign without any content is a lot like trying to drive a car without an engine - it'd remain a pipe dream. High-performing, quality...
What is a Content Calendar? A content calendar is a written schedule to organize and publish content on the web. Most businesses use a content calendar to plan and execute their current and upcoming content strategies. A content calendar...
Since Google released the Panda algorithm update in 2011, it has been very stringent about the quality of online content. Websites that use thin content or plagiarized content were penalized. The only way through which these sites could...
Any content that appears in more than one place on the internet is deemed as a duplicate content. So if you find the same content present in two or more websites, consider it as duplicate. Which Type of Content is Duplicate Content? There...
B2B and B2C markets use the content as a powerful tool to establish their online presence. There are many ways to deliver your brand message across your customer base. To name a few, you can use blogs, infographics, whitepapers, and...
Let’s face it, the primary aim for any content on a website is to influence visitors and prompt them to take the desired action. In order to achieve this feat, it’s important to churn out the Content that Converts. A reader visits your...
Every business needs a content marketing strategy. However, many miss out the basics. That is- A Robust Strategy that will bring conversions in the long-run. Every content marketing campaign requires a plan along with goals that serve the...