11 Must-Know AI Content Writing Tools in 2024

Are you wondering why the world is suddenly all frenzied over AI? 

AI isn’t the future anymore. It is the present; it is now.

The arrival of ChatGPT did mark a major breakthrough in AI content creation. But what if I told you it’s just the beginning?

The noise made by the AI mammoth has brought AI writing tools into the spotlight.

As a content writer or SEO marketer, you will probably be pondering how AI will impact content writing.

Will AI tools completely take over content production?

Or will they complement the way writers create content and help them achieve great results?

Let’s find it out in this blog. Not just that. I’ll also let you know some must-try AI content writing tools for 2024. 

Come on in.

What is Artificial Intelligence (AI)?

Artificial Intelligence (AI) is an advanced technology that empowers machines and computer systems with human-like capabilities to bolster problem solving and decision making.

Confused? Hm. Let’s ask ChatGPT.

Well, let me give you an everyday example of how AI is making lives easier for us.

How do self-driving cars work? Or even better, how do you think Apple’s Siri or Amazon’s Alexa will fetch you whatever you ask for? That’s because of AI technology.

That said, the application of AI across verticals is making life a lot easier and hassle-free for people.

So, it isn’t surprising that AI is everywhere, right?

How AI Writing Tools Work

As I said earlier, content writing isn’t an exception to AI inclusion. 

There are several Artificial Intelligence writing tools out there to generate content on any particular topic.

But how do they work?

As you now know, AI tools, in general, mimic a human-like process in order to get the job done. That’s exactly what happens with AI content writing tools as well.

These tools analyze the content across the web relevant to the given topic and come up with fresh content accordingly.

Hear from ChatGPT how it creates content:

This is applicable to any form of content production, from blogs to business or marketing emails.

11 Best AI Content Writing Tools in 2024

Here’s a look at the best AI content generator tools in 2024. Check them out.

1. ChatGPT 

With so much buzz around ChatGPT, it certainly tops the list of best AI writing tools.

This AI chatbot can create content on any particular topic. It leverages GPT 3.5 and GPT 4 models to make sense of natural language input and come up with human-like responses. As I mentioned earlier, this tool can generate content in multiple languages, including English, French, Russian, Spanish and more.

For example, here’s what the tool generated when I entered “300-word article on tips to buy the best smartphone.”

What sets it apart from the other AI writing tools is that it sounds amazingly human and none of the rest beats it on that ground, at least at the moment.

As of now, this tool comes with certain limitations that OpenAI themselves admit, like

• May occasionally generate incorrect information
• May occasionally produce harmful instructions or biased content
• Limited knowledge of the world and events after 2022

This tool is worth the hype and certainly deserves a slot among the best free AI writing tools to start with. If and when your AI content needs go up, you can choose from the below plans to access additional features.

ChatGPT’s pricing packages include

• Free – $0 per month (Access to GPT-3.5 model)
• Plus- $20 per month ( Access to GPT-4, DALL·E, Advanced Data Analysis)
• Team- $25 per month/ user (Access to GPT-4, DALL·E, Advanced Data Analysis, Admin Console)

2. Writesonic

If you are looking for a pocket-friendly AI tool that can provide you with SEO-optimized content, this one’s for you.

Using this tool, you can create

• Blog Content
• Ad Content
• Landing Page Content
• Product Descriptions
• Social Media Content

It comes with noteworthy features, including

• Article AI Writer – Get topic suggestions, article outlines and an article of up to 1500 words.
• Instant Article Writer – Enter a topic and get a 1500-word article written in no time.
• Sonic Writer – Input just 20 or more words and get your long-form content generated.
• Article Rewriter- Create a plagiarism-free, original article by entering the URL of the page you want to rewrite.

Besides, Writesonic also offers integration with WordPress, Zapier and Semrush for seamless content export and access to actionable SEO insights.

Let me show you an example of how Writesonic’s AI Article Writer works.

I entered the topic “Benefits of using taxi apps,” and the tool generated 3 content ideas.

Once I chose from the titles the tool suggested, it went on to generate different variants of introduction.

Then came the article outline suggestions as below

And the outcome looked like what you see below, with a copyright-free image included.

Now, let’s move on to the pricing. Writesonic offers 3 plans as below.

• Free Trial – $0 per month (2500 words/user)
• Long Form – $12.67 per month (19000 words/user)
• Custom plan

Writesonic has also rolled out a GPT 4-powered AI chatbot version called Chatsonic. For every question you ask, it generates a response followed by references.

The main features of Chatsonic include

• Google Search Integration
• AI Image Generation
• Voice Commands
• Edit, Copy, or Download Responses 

Here are the pricing plans of this AI content generator.

• Free Trial- 2500 words/month (1 user)
• Long-Form- 50,000 words at $33/month (5 users)
• Custom Plan

3. Jasper

Jasper is the next tool on the list. This is one of the best AI writers that allow you to create different forms of content effortlessly.

This tool allows you to create 

• Long-Form Blog Content
• Product Descriptions
• Social Media Content
• YouTube Descriptions

Jasper provides AI content offerings under 3 different pricing packages.

• Starter- $40 per month (35, 000 words)
• Boss Mode- $82 per month (100,000 words)
• Business- Custom plan and pricing

If you are someone who prefers easy navigation and labeling, this tool is a good choice.

4. Rytr

If you are looking for the best AI tool for content writing that offers a free entry-level plan and allows you to scale up as per your requirements later on, Rytr has got you covered.

This tool helps create content in which grammar, style and tone of the content are crafted to perfection.

With this tool, you can

• Create AI content in 30 languages
• Access 40+ use cases
• Use 20+ tones
• Check for plagiarism
• Generate AI images

Okay. Here’s how it went when I tried one of Rytr’s use cases. I chose Blog Section Writing and entered the topic and keywords as in the image below.

And the tool generated a paragraph like this one.

This tool allows users to edit the content right there in the document.

Rytr’s pricing plans include

• Free-$0 per month (10,000 characters)
• Saver – $9 per month (100,000 characters)
• Unlimited – $29 per month

Alternatively, you can also opt for yearly plans of $90 and $290 for Saver and Unlimited plans respectively and access the tool for 2 extra months free of cost.

5. AI-Writer

When you are totally blank and need assistance writing a blog article from scratch, AI-Writer is your go-to place. The tool will generate the content you need in just two minutes. 

With AI-Writer, you can get

• Unique and original content
• Topics under multiple niches covered
• Keyword-based subtopic suggestions 

I’ll show you how the tool helps in SEO optimizing the content it generates for you.

To begin with, I used AI-writer to create content on global warming. It took roughly 3 minutes to generate my 400-word content.

Once the article was generated, I tapped on the SEO-focused Editor on the top left. Now, along with the content, the tool displayed keywords to help optimize the content for SEO.

As you see in the screenshot above, the keywords that were already included in the content appeared green, while the rest were displayed in black.

That said, this feature is a good way for brands to identify new keyword opportunities.

The Subtopic Discoverer feature of this tool suggests subtopics based on the target keyword and leverages subtopics of your choice to generate content.

The pricing packages of this AI writing tool include

• Basic Plan – $29 per month (Up to 40 articles)
• Standard Plan- $59 per month (Up to 150 articles)
• Power Plan- $375 per month (Up to 1000 articles)

6. GrowthBar

Are you looking for AI tools for content writing coupled with SEO capabilities? In that case, GrowthBar is a good choice.

Besides generating SEO-optimized content, this tool helps you perform keyword research and track your SEO performance and ranking, like Semrush and Ahrefs. Additionally, you can use the site inspection feature of this tool to identify keywords a particular site ranks for.

You can use this tool for

• Content Generation with editing capabilities 
• Long-form content creation
• Paragraph Generation
• Product descriptions
• Sales emails
• Blog ideas
• Site Inspection 
• SEO-optimized meta tags
• Keyword research
• Rank tracking

This tool comes with a Chrome extension, which means you can access its capabilities directly from your Chrome browser.

GrowthBar offers users a 5-day free trial. Apart from that, the tool is available under 3 different pricing plans: Standard, Pro and Agency.

• Standard –  $29/month for the yearly plan, $48/month for the monthly plan
• Pro         –  $79/month for the yearly plan; $99/month for the monthly plan
• Agency   –  $127/month for the yearly plan; $199/month for the monthly plan

7. Outranking

If you are looking for an AI tool to help you craft an effective content strategy, look no further. Outranking is exactly the tool you need.

This tool provides you with end-to-end assistance for the following purposes.

• Content Creation
• Content Strategy
• Content Marketing
• Content Optimization

Outranking’s pricing packages fall under the following categories.

• Solo- $79/month for the monthly plan, $790/month for the annual plan
• Pro- $149/month for the monthly plan, $1490/month for the annual plan
• Company- $219/month for the monthly plan, $2190/month for the annual plan

So, if you opt for an annual subscription for any of these plans, you can access the tool for two extra months.

8. Microsoft Copilot

Microsoft Copilot (formerly Bing Chat AI) is one of the latest entrants in the AI landscape. Being a major stakeholder of OpenAI, the artificial intelligence company that rolled out the most lauded ChatGPT, Microsoft introduced this AI chatbot on February 07, 2023.

Microsoft Copilot allows you to literally ask anything, from where to go on a special personal occasion to writing a poem or an email. The coolest part is you can ask the search engine for clarifications and more details based on the answers it comes up with. That helps you refine your search and get the search engine to answer your question in a more specific way.

That means you can continue the chat until you are satisfied with the answers provided by the AI. You also get access to relevant links that help you make better choices and decisions.

Unlike ChatGPT, Copilot can provide you with real-time information in response to your queries. That said, it’s a worthy ChatGPT alternative.

Microsoft Copilot’s pricing plans include

• Free- $0 per month
• Copilot Pro- $20 per user per month
• Copilot for Microsoft 365- $30 per user per month

9. Gemini

Google has unveiled Gemini, an AI-powered conversational tool that the search engine giant claims to be its largest and most capable AI model yet. Google’s Bard is now Gemini, and it comes with more new features.

Google boasts that Gemini can process significantly increased amounts of data and is empowered with multimodal reasoning capabilities and can come in handy for users to digest complex information in a seamless manner.

Gemini can pull out valuable insights from hundreds of thousands of documents through reading, filtering and comprehending the information. Google believes that this is a breakthrough in long context understanding.

The AI model is trained to understand text, images, audio and more simultaneously so that it can make better sense of all forms of information it processes for a particular query. This allows Gemini to be exceptionally good at reasoning when it comes to complex topics.

Gemini can also understand, demonstrate and generate codes in leading programming languages, including Python, Java, C++, and Go.

Demis Hassabis, CEO and Co-Founder of Google DeepMind, says, “We designed Gemini to be natively multimodal, pre-trained from the start on different modalities. Then we fine-tuned it with additional multimodal data to further refine its effectiveness. This helps Gemini seamlessly understand and reason about all kinds of inputs from the ground up, far better than existing multimodal models — and its capabilities are state of the art in nearly every domain.”

Google offers a premium version of Gemini called Gemini Advanced. It comes as part of an AI Premium plan of the Google One subscription service at $19.99 per month. New subscribers get a two-month trial.

Under this paid subscription, Gemini will shortly be made available in Google’s products, including Gmail, Docs, Sheets, Slides, and Meet. It will also replace Duet AI on Google Cloud.

Suppose you want to write an email. With Gemini integration in Gmail, you will be able to draft and perfect your email content using AI prompts.

Gemini will also get standalone apps on Android and iOS. Once you install the Gemini app, you will be able to access its features on your smartphone. Plus, you can make Gemini your default AI voice assistant based on your preference.

While Gemini is available in 150+ countries across the world, it is accessible only in English at the moment. It is expected that Google will offer more language options in the near future.

With all these said, it is pretty clear that Gemini isn’t just another AI chatbot. Google is actually building an ecosystem around Gemini to offer an enhanced user experience and we are just witnessing the dawn of something big yet to unleash its full potential.

10. Perplexity AI

Perplexity AI is another good platform for creating content using AI. 

Apart from generating a response to your query in seconds, At the tail-end, just like Chatsonic, this tool allows you to access the online sources it’s leveraged to create your content.

This is what it looks like.

You can click on the footnotes to access the resources and get more detailed information related to your queries.

Alternatively, you can also ask the AI chatbot follow-up questions to get more refined answers.

This AI tool is available in two variants. The standard version is free of cost while the premium version called Perplexity pro is available at 20 USD on a monthly subscription.

11. Frase

If you are looking for an alternative AI tool to create content optimized for SEO, Frase is for you.

The features of this tool include

• SEO Content Creation
• Google Search Console Integration
• WordPress Plugin
• Google Docs Plugin
• Document Sharing

Frase offers three pricing plans.

• Solo- $14.99 per month (1 user, access to limited features)
• Basic- $44.99 per month (1 user, access to more features)
• Team- $114.99 per month (3 users, access to all features)

Under each pricing, you get a 5-day trial starting at $1. Also, when you opt for an annual subscription of this AI tool, you get a flat 15% off from what you pay in total when using it on a monthly basis.

The Impact of AI on Content Writing

In the light of the surging popularity of AI at the moment, it is likely to have a significant impact on content production Here’s how.

Content is Created Faster Than Ever Before

Unlike human writers, AI writing tools don’t take much time to create content.

That means you can get your content, for instance, a 500 or 1000-word article, written in a matter of minutes.

Sounds cool, right?

So, if you are someone producing voluminous content or different variants on a specific topic, AI writing tools may work for you.

Uniqueness of Content May Be At Stake

AI tools don’t always generate original content. That means the same answer you get might have shown up to hundreds. 

This means, if you intend to create a blog out of AI generated content the chances are (if the topic is generic) a few other websites might have already published the content on their website. 

So, this, in SEO terms, causes duplicate content issues and can negatively affect your website. 

Unhelpful AI Content Can Fetch A Search Engine Penalty

You may end up giving Google enough clues that you are using AI content without providing additional value or information. 

In fact, ChatGPT has already bailed out if you get into trouble.

That said, people of all age groups, from students to professional marketers, can benefit from AI writing tools.

In fact, about 30% of companies are already using AI for marketing purposes. And, of course, content writing is an integral part of marketing.

Google says, “Appropriate use of AI or automation is not against our guidelines.” I’ll tell you more about Google’s take on AI content in the next section.

How Google Looks at AI-Generated Content

Here we come to address one of the most important questions related to AI content writing. 

How does Google look at AI-generated content? And why do you have to care? Let me explain. 

With the massive disruption triggered by ChatGPT, there’s indeed a lot of buzz going on around how Google perceives AI content.

Things did heat up when the SEO community pointed out that Google has tweaked its guidelines a bit.

From this.

To this.

Google addressed this issue quoting a series of its previous responses and declaring that “when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful & created for people first, that’s not an issue.”

So, as long as the content (no matter how it is created) adds value to users, Google doesn’t care. But then, if the search engine finds out that the content is created primarily to manipulate rankings, the consequences are likely to be serious.

In fact, Google has rolled out its Helpful Content Update to promote original content that is helpful to users. That said, this update is likely to crack down on websites that rely heavily on AI writing tools to create content. After all, content generated by AI tools isn’t always original. If someone else has already published the content that the AI has generated for you, Google will consider your content as a duplicate version and categorize it to be unhelpful. This will pretty much have a negative impact on your search rankings.

Plus, the launch of Google’s Link Spam Update in December 2022 aims at improving the efficiency of the search engine’s spam detection system in order to detect low-quality, spammy content. Sites that are found guilty are likely to be punished with a search engine penalty.

All these said, AI-generated content is a double-edged sword that can fatally hurt your website if you don’t handle it carefully.

Can AI Replace Content Writers?

That’s probably the question you wanted to ask all along. And to answer it, NO. AI writing tools are never an alternative for professional content writers.

AI can mimic some of the capabilities of the human mind. But that doesn’t mean it can replace the human mind itself.

And ChatGPT agrees with me here:

From what ChatGPT admits, It’s pretty clear that AI can’t beat human content writers on certain grounds, including creativity, unique perspectives, audience interests and preferences, without which content creation can be a disaster.

After all, the foundation of business success lies in understanding your potential customers, which part of the customer journey they are in and serving the kind of content they are looking for. Content writers can make sense of this whole process and create content that aligns with the same. AI can’t do that, not at least by default.

AI + Human: The Future of Content Writing

That’s the short answer if you still have questions about the future of content writing or the future of artificial intelligence in content writing. Let me explain.

From the above discussion, it is obvious that there are two major hurdles to using AI content. 

One, Google looks at inappropriate or overuse of AI content as a violation of its guidelines. Two, AI content most likely lacks creativity and connectivity compared to the first-hand content created by professional writers.

On the flip side, AI comes in handy to create content at a super-fast pace. That’s something that marketers and agencies don’t want to miss out on.

Weighing the two based on the risk factors involved, it is always good to get your content created by human writers.

If you are someone who doesn’t want to let go of the advantage that the best AI writing tools have in store for you, I suggest you get your AI-generated content carefully reviewed by content experts and make additions and deletions wherever needed.

BEWARE: Overuse of AI-generated content can be a threat to your website’s search rankings. Make sure you use AI writing tools responsibly.

AI in content writing is gaining the spotlight and it is likely to be around in 2024 and beyond. However, AI-generated content may not be able to drive results standing alone because there are still areas where machines cannot outperform human writers.

There are many free content writing tools widespread across the web. But, if you want to leverage the super-speed capabilities of AI bots without earning Google’s wrath, ensure you use reliable AI content writing tools with promising efficiency. Get your AI-generated content meticulously reviewed by a content specialist. 

Aim to achieve a striking balance between AI and human capabilities. That’s how you know you are handling it the right way to drive desired marketing outcomes.

FAQ’s

Are AI content writing tools worth it?

Yes. AI content writing tools are pretty helpful, especially if you know how and where to use them. They can save time and reduce workload by generating content ideas, improving content quality, complementing your SEO efforts and more.

Which AI tool is best for content writing?

There’s no one-size-fits-all AI content writing tool. However, you can find the best one for you based on your specific content writing needs and preferences. We have provided the top picks above to help you find the right one easily.

Is there a free AI that writes content?

Most of the popular AI writing tools, from ChatGPT to Google’s Gemini, are free of cost at the entry-level. They can generate multiple forms of content and are great for individual use.

Do free AI writing tools generate original content?

AI writing tools can produce original content. However, as they are trained on existing data sets, they are likely to generate content that is similar to existing content or even a plagiarized version of the existing content. If you use AI to create content, have it reviewed by professional writers to eliminate flaws and enhance the human touch.

Is it legal to use AI writing?

Yes. It is legal. There are no laws prohibiting the use of AI in writing. However, AI content can’t be copyrighted as it is machine-generated.