Content is the lifeblood of digital marketing campaigns. Trying to launch a winning digital marketing campaign without any content is a lot like trying to drive a car without an engine – it’d remain a pipe dream.
High-performing, quality content will not only enhance your digital marketing campaign performance, but it also keeps your business running in the long haul. The key here is to make sure that the content you create is far off from fluff pieces.
Now the question is: what are those high-performing and quality content we’ve been talking about?
In this article, we’ve collated the essential type of content that savvy digital marketers should have on their digital marketing arsenal.
Let’s geek out!
Blog posts are one of the most popular types of content used by businesses in various industries. It’s such an effective way to improve SEO practices and drive more organic traffic to your site from search engines.
With compelling, SEO-friendly blog posts, you’d be able to sit on the first page of SERPs. It means more audiences will find your site when they search for relevant keywords.
So, it should come as no surprise if blog posts can also higher your chances of developing a strong relationship with both your leads and existing audiences.
Most digital marketers craft stunning infographics to build quality links. That’s because this highly-performing content is eminently shareable. You can share it across your digital channels, including your social media profiles and websites.
Not only are infographics a fantastic way to earn quality links, but they’re also visually captivating to provide useful data or statistics so the audience can digest it quickly.
Moreover, if you can create an eye-catching infographic with primary or hard data, your business can quickly become more trustworthy and reputable.
Your audience value online reviews more than you ever know. Many of them might easily be skeptical or hesitant to trust a business they’ve never made a purchase before. That’s where customer testimonials or reviews have become essential content.
The social proof allows the audience who might not be familiar with your brand to see that you have happy, satisfied customers. It’s such a powerful tool for convincing them to convert from the minute they land on your site quickly.
This short-form content can also make it easier for you to establish online authority and credibility in your industry.
Video content has matured hugely over the past few years. More and more people are attached to YouTube and other social media platforms to enjoy different videos.
It makes sense since, in this era of immediacy, most audiences prefer to consume quick, straightforward content to solve their problem.
Video content can help you to break down complex ideas into snackable, bite-sized chunks so your audience can retain the message much more effectively.
It’s no wonder that more than 72% of customers would instead learn about a product or service through video, according to the latest video marketing statistics.
That’s to say, creating engaging video content is one of the easiest ways to grab more eyeballs in an escalated game of digital marketing landscape.
Podcasts continue to gain a lot of traction. Packed with useful information and a sprinkle of entertainment podcasts have now become essential in savvy marketers’ content strategy.
What makes podcasts convincing is that your audience can consume it anywhere, anywhen, and anyhow. They can still enjoy the content even when they’re exercising, cooking, driving, or sipping their morning coffee.
Podcasts also allow you to develop a connection with your audience. Using a conversational voice tone, telling relatable stories, and giving light-hearted banter on the podcasts help the audience feel as if they already know you on a personal level.
Interactive content is an excellent way to engage audiences as it requires their participation. In this matter, quizzes and polls are one of the easiest and most straightforward ones.
When you actively involve your audience in your content strategy, they’ll most likely remember your brand and keep coming back for more. That way, you can get more insights into your audience preferences on a deeper level.
Quizzes and polls don’t have to be all work and no play. You can create fun, exciting quizzes and polls without having to hard-sell your products or services.
One of the most common mistakes digital marketers make when planning content strategy is sleeping on guest posting. In fact, this highly-performing content is your goldmine for quality backlinks.
With all that link juice, you can gain more traffic and, ultimately, a massive boost in your search engine rankings.
Not to mention that guest posts also establish your brand as an authority in your niche. The more you write for high-authority sites, the more your audience will trust your brand and think that you’re a genuinely resourceful expert on the industry.
A fruitful checklist provides a far-reaching list of best practices or how-to guides (in step-by-step order) to achieve a desired digital marketing objective.
The audiences are most likely to love this stellar content because it’s efficient and concise, making it actionable and easy to follow.
This content provides significant value, especially to small businesses, as it’s effortless to create and share.
Ebooks can be your dominant long-form type of content for collecting lead information. It means that you don’t have to create an ebook with pages of your brand advertisement.
Provide your audience with useful information to help them solve their problem and make their days better. Once you nail this, they’ll stick around for more ebooks to download.
That’s how you can generate more leads and build a stable relationship with your audiences.
Apps/ Tools List
In the digital marketing landscape, making no use of tools would be a marketing sin. Those bunch of tools out there can make your marketing efforts thousand times easier.
That’s why creating a list of tools or apps can attract your audience and keep them longer on your site as they look through the tools they might need.
Try also to give them a quick review or description of the tools, so it’s easier for them to decide which tools are down their alley.
Having a content-rich site can help you to make the best of your digital marketing efforts. Those compelling and engaging content higher your chances to stay afloat in a sea of digital competition and stand out from the crowd. It doesn’t matter how well-designed your site is; without high-performing content, it’ll ultimately fail.