Think of this. After fixing a few fundamental SEO issues, you have a client who just got a massive boost in organic traffic.
The client is so happy that they now want to scale up their spending with you to ensure consistent growth.
But here is the problem, on the one hand, you have a client who is ready to spend 2x or even 10x more, but on the other hand, you know that the current expertise of your agency is not enough to fulfill the requirement.
Let’s say you scramble a few more additional resources and try to make things happen. But you will soon realize that your dream of chasing down bigger revenue dreams is far from being achieved with the current team.
Adding to this, the client who sent you a thank you note has changed his tone and is slowly turning grim because the growth stagnates and, in some months, drops below the expectations.
Soon, you are back to ground zero and left with the burden of paying the additional SEO resources without getting a significant margin from the existing clients.
So, if this is not your story, that’s great. But a few unfortunate SEO businesses have shared similar stories with us that almost made them think of pulling the shutters down completely.
Thankfully, they met us before that, and Stan Ventures is now their trusted SEO reseller partner.
So what magic did we do? Is there any pixie dust that we possess to turn around the fate of SEO businesses?
Yes and No.
As an SEO reseller, we help SEO agencies deliver quality SEO services to their clients.
We have a team of over 500+ SEO executives who are experts in on-page, off-page, and technical SEO to deliver quality results for your clients.
You may be wondering why these SEO agencies choose SEO resellers when they can hire a whole, full-fledged team.
The answer is simple – when SEO agencies hire a team of experts for servicing a few clients, it results in a huge loss of revenue.
To mitigate the loss, they may be forced to increase the pricing, but most clients can’t afford this and, as a result, discontinue.
By partnering with an SEO reseller, these agencies get the benefit of expert service, and in addition to that, they can keep the spendings low.
This will enable them to offer quality SEO services through their SEO reseller partner at the most affordable prices.
So, what happens to the reports you share with the clients? Will they ever know that you outsourced it to an SEO reseller?
With SEO Resellers like Stan Ventures, you don’t worry because:
- We offer 100% White Labeled reports
- Sign Non-Disclosure Agreements
- Provide consultation without revealing the identity
- Offer free training to our partners who need help in understanding the SEO reports we share.
In the following sections, I’ll tell you how SEO resellers work and how you can make huge profits by partnering with the right reseller agency.
NB: Businesses in other forms of digital marketing such as social media and email marketing also choose SEO reseller services because they want to offer a 360-degree service to the clients. The same is valid with web design agencies.
Who Are SEO Resellers?
When a great SEO agency that has a huge clientele decides to help smaller and growing SEO agencies with quality services, that means they are transitioning to SEO resellers.
In the process of this transformation, these agencies will use their in-house expertise to help do SEO activities for the clients of other agencies and provide them with a white label report.
Not all agencies can position themselves as resellers because the fulfillment requires a large team of experts who are well-versed in different departments of SEO.
That’s why in the beginning, I stressed the word “Great SEO Agency.”
So, if you are an agency owner, partnering with an SEO reseller of the highest caliber means you have an extended team working for you whenever there is a requirement.
The benefit is, you aren’t bound by any monthly contracts, but you can give the tasks as and when they arrive, which means there isn’t a monthly fixed budget you have to commit with these SEO resellers.
(Note: There are SEO resellers who may try to tie you up under a monthly contract. Make sure you abstain from such agencies as it’s too risky)
One added benefit that you get from the partnership is that the services are provided at a hugely discounted rate because you are placing bulk orders with these resellers.
SEO reseller pricing is usually at least 30-50% less than the pricing at which the services are offered to individual clients.
Adding to this, a few SEO resellers like Stan Ventures will also offer a dedicated dashboard where SEO agencies can find the progress of each activity planned for their clients.
For example, if you are planning to outsource backlink building for your clients. We will provide you with a dashboard that will include the list of sites, the link to the content we create for your client, and the metrics of the domain for you to approve.
Any leading SEO reseller like us will have a foolproof process to ensure the delivery is on time with the quality standards taken into consideration.
In cases where you have bulk orders that require a separate dashboard to keep track of, we can design a white label dashboard for you, and the same can be shared with your clients.
All this means, by partnering with an SEO reseller, you are transferring the SEO transactional activities to a team that’s best capable of delivering them.
You get all these benefits without moving a finger, which means you save a lot of money, which otherwise would have gone into hiring an in-house expert and finding him a few team members.
When and Why You Should Outsource SEO
By now, you know why SEO agencies use SEO resellers. But let me give a bit more perspective to you so that you know why sometimes it’s critical to think of outsourcing SEO.
Want to Keep Bigger Margins? Choose An SEO Reseller
Looking at the current salary scale of SEO specialists, they are being paid a minimum of $30,000 and an average of $45,000 annually, with the most experienced guys taking home $70,000+.
Think about you asking these high-paid resources to work on clients who shell out less than $1000 monthly.
That’s going to cost you a great deal of money, and what if the requirement is to build some quality backlinks?
If the whole effort of the team goes into identifying sites, does that match up to the salary you pay?
That’s why smart agencies keep their in-house experts to serve their premium clients and use the SEO reseller partners to serve others.
In fact, top SEO agencies outsource complete link-building activities to SEO resellers as they can benefit from diverse and high-quality backlinks.
Additionally, these backlinks come at a much affordable cost than what they would otherwise be spending.
When talking about technical SEO, this is yet another area where most SEO agencies lack expertise.
However, with Google more inclined to rank web pages with good page experience, technical SEO is something that clients eagerly want to do. But talent with technical SEO expertise is slim, and hiring them would require huge investment.
SEO Resellers like Stan Ventures have in-house technical SEO experts who can handle this, and our partners get their service at a fraction of what they would have spent by hiring one.
What all this means is that you are going to keep a lot of margin for each order by partnering with a reputed SEO reseller.
SEO is In-Demand, But What If You Have Limited Resources
So, here is the thing. SEO isn’t dead, and we have the proof.
We found that there has been an exponential increase in the number of people looking for SEO service in the last three years after a brief decline back in 2017-2018.
Yes. Of course, that was the time when the rhetoric about the death of SEO was making rounds. The dip is quite understandable.
But what is the situation now? Based on our own experience, we have seen 3-4x more client service requests post 2018, and it could be the same with your agency.
This means there is a bigger demand for quality SEO service, and the industry has started ignoring the mongering about the imminent death of SEO.
In 2021, there will be a steep decrease in the marketing budget of companies. According to Gartner, the pandemic-induced decline in marketing spending is just above 6% of the overall revenue of the companies.
This is in stark contrast to the spendings of 2019 and 2020, wherein companies shelled out 10.5% and 11% of their total revenue for digital marketing.
What this means is that companies are now investing in marketing channels that offer them long-term benefits.
SEO being the best fit for such a channel, the number of companies opting in for SEO services has seen a whopping increase.
According to Search Engine Journal, only 3.4% of SEO clients decreased their SEO spending drastically during the COVID pandemic, whereas 11% increased their budget a lot more than what they were spending in 2020.
While 23.8% of companies decided to continue with the same SEO budget for 2021, 39% increased their SEO spending at least a little than what they spent in 2020.
All this points to the endless possibilities that are opening up for agency owners.
All that said, you need to spend time business planning because these needy websites first have to find you.
Think of this, when you are struggling to offer service to your existing customers, how can you think of adding more clients?
That’s when you need the help of an SEO reseller.
With them, you can focus more on increasing your clientele while the SEO reseller partner takes care of the implementation and sends the reports you need to share with your clients.
All that our agency partners do is to assign a member within their team to monitor the activities that have been passed on to us. It’s that simple.
All this is pointing out the possibilities of opening a floodgate of new revenue opportunities with the right SEO reseller partnership. And, of course, you achieve this without increasing the headcount of your high-paid employees.
And by the way, if you already know this and if you are planning to go with freelancers, that may turn out to be yet another way to put your money into the drain.
We tell you this because we have burnt a lot of money in the initial days outsourcing some of the SEO activities to freelancers. Since you have very little control over them and aren’t sure about their skills and expertise, going with freelancers is usually a gamble wherein you have more chances of losing money than gaining.
SEO resellers are themselves agency owners, and their streamlined hiring procedure ensures your clients are taken care of by experts.
Benefits of Using SEO Resellers Your Extended Team
Of course, by now, you already know that an SEO reseller partnership is going to save a lot of money from leaving your bank account. But beyond that, as an SEO agency owner, the decision to partner with a reseller like Stan Ventures is going to open new cash flow streams.
Here is how:
- You Get to Do What You Do Best
If you are running a web designing or a content creation agency, SEO may not be your core competence. But clients don’t like too many contact points and want the same agency to do SEO also.
But think about this, if they come up with a link building requirement, it may not be feasible for you to hire a person dedicatedly to do it.
That said, shying away from taking up such clients can lead to your competitors cashing on them.
Now, you are in a dilemma.
With the right SEO reseller partnership, you can confidently go ahead and sign up your clients for SEO services as well.
This means, as you do what you are really good at, SEO resellers like Stan Ventures will get the SEO activities done for your clients in the background.
In the end, your clients get the best of two worlds, and this will ensure your client retention rate stays high always.
- Experts Are Always Experts
Of course, as an agency owner, you can assign some SEO activities to your existing team. It’s possible that they can pull off a few basic activities like changing the meta title and description.
But here is the thing. Such minor changes are no longer going to help. Not many people are aware of it other than the experts like Stan Ventures, who keep a watchful eye on everything and anything that happens in the SEO sphere.
What happens when clients come with a specific set of SEO activities, such as disavowing backlinks.
It’s a task that requires a lot of analysis and not something that a newbie SEO can carry out. Since it’s not your expertise, an SEO reseller partner can come to your rescue and do it on your behalf.
Since most SEO resellers offer White Labeled service like we do here at Stan Ventures, there is zero chance of your clients finding any trace of who did what.
- SEO Reseller Is Your One-Stop-Shop
SEO is now stressing a lot on relevancy and quality. Google and other search engines are making it tough for mediocre sites to rank higher. They do this by coming up with new algorithm updates that raise the bar each time.
So, how can an agency provide quality content, relevant backlinks to a multitude of their clients that cater to a wide range of niches?
For small SEO agencies and start-ups, this is a big challenge because there is a lot of networking and connection-building to do for building a rich database of website owners and content creators who cater to a specific niche.
But smart agencies obliterate such impediments by partnering with SEO Resellers. The resellers like Stan Ventures are known to be efficient in servicing any niche.
Thanks to over 13+ years of experience, we have built trusted relationships with some of the top influential bloggers and writers in a variety of niches. This makes it easy for us to give your clients the best when it comes to content and backlinks.
Adding to this, Stan Ventures is the one and only Indo-American SEO agency that takes care of the content creation from the US and the SEO fulfillments from India. This makes our SEO services one of their kind as we blend the best talents from the two biggest democracies to create magical results for our clients.
- Zero Contract and Place Orders On the Go
When you come across an agency that’s pushing you to sign a contract, better see them off at the earliest. You just don’t want the investment to fall into the wrong hands.
Genuine SEO resellers like Stan Ventures don’t bind any of our agency partners to contracts. We know SEO is a volatile industry, and there may come a time when clients want services that you are good at doing.
Of course, we have subscription plans for individual website owners but for our agency partners, and we never push them to subscription-based models.
And by the way, most of the reseller packages come at a hugely discounted rate. This means you can save anywhere from 50% – 30% of your current SEO spending (at least this is the case with our agency partners.)
Small SEO agency owners almost always go through this. They end up paying thousands of dollars just for the tools.
It doesn’t matter if you have 10 or 100 clients. You need tools to do audits and checkups.
Any startup or solopreneur agency has to shell out thousands of dollars on getting a subscription for the pro version of most of the SEO tools.
That said, there are demo and free versions available, but when creating an SEO campaign, you get a controlled experience and access to the most desired features.
Mostly, such agencies are left with a few SEO extensions and, most of the time, fail to impress the clients.
On the other hand, the small agency owners who use the pro version of these tools are indirectly squandering away their profit.
Wondering how? When they find a reputed SEO reseller like Stan Ventures, they also get access to the free dashboard of all our pro SEO tools.
We offer all our fully managed agency partners access to the complete SEO campaign dashboard, and they can share the same with the clients at absolutely no cost.
SEO Reseller Partnership – When Does It Become A Bane Rather Than a Boon?
It’s not always a smooth ride for all agency owners who sign up for an SEO reseller partnership. Mostly, agency owners who repent their decision are the ones that took the decision hastily.
When choosing the right SEO Reseller, you must take into account a few important factors. And by the way, they may use compelling words and SEO guarantees that can never be fulfilled.
If you find such agency representatives, cut the line immediately. They are notorious for coaxing you into buying substandard services. You might end up being rebuked rather than praised by the client.
Also, never go for a cheap SEO reseller. The term “cheap” is a double-edged sword as there are always sinister reasons attached to giving SEO services dead cheap. Here are some of those reasons for you:
Archaic SEO Strategies and Practices
If there is an industry that time-travelers hate, it’s going to be SEO. It has constantly been changing ever since Bruce Clay coined the term. And if you time travel to 2030, I’m afraid today’s famed strategies may turn out to be called spammy.
But one thing is for sure, SEO may adopt new shapes and forms, but the core concept will never die as ranking higher on search engines will remain a necessity for future businesses as well.
But that said, there are still agencies that use the strategies of the past that are discerned blackhat. When making an emotional decision on your SEO reseller partner, make sure that the strategies they use aren’t blackhat.
So how does it matter? Any agency that partners with such SEO resellers who continue doing blackhat practices are doomed because, over time, they too will be tagged with the reputation of being blackhat.
Building low-quality PBN backlinks is one of the most abused blackhat SEO practices. Unprofessional SEO resellers try to please SEO agencies by building a lot of PBN backlinks.
Since agencies order in bulk, these backlinks go unnoticed. However, the agency owners will have to face the wrath of their clients when these backlinks impact their organic rankings.
Google’s Algorithms are trained very frequently to identify sites that indulge in spammy link-building strategies. What this means is that sites that get away today have higher chances of being penalized by a future algorithm update.
Before you consider partnering with an SEO Reseller, speak to the top management and try to find their SEO ideology. If you find it contrasting to that of your agency, high tail it out of there, and don’t get into the partnership. White-label SEO services don’t resort to dirty tactics to improve websites and businesses.
Make Sure An NDA is Signed
With SEO Reseller partnership, you are giving the details of your client to another agency. That’s almost like sitting on a revolving chair at a salon while you’re getting a haircut. One wrong move is all it needs, but you trust the guy.
In the same way, you always have the risk of unprofessional SEO resellers taking away your high-paying clients.
Think of this, what if they contact your client and try to poach them, saying it’s them and not you who are doing the bulk of the heavy lifting.
I know, that’s the worst nightmare because you don’t want somebody to think of your agency as a broker.
To kill such worries beforehand, make sure you make the SEO reseller sign an NDA (Non-Disclosure Agreement).
We here at Stan Ventures make it a practice to sign NDA because we know it’s a win-win partnership, and we, of course, have learned a lot from the story of the man who killed the goose that laid the golden eggs.
Lack of Support
With an SEO Reseller partnership, you are trusting an agency with quality deliverables. To be frank, there usually comes a time when a link or two may require a replacement.
This usually happens after you deliver the report to the client, and they think this particular site doesn’t match with their niche. If you have an SEO reseller like Stan Ventures, such links will be replaced free of charge and that will be done in 3 days time.
But if you are into a wrong partnership, they may disown the links and ask for an extra fee for replacement.
Adding to this, if there are technical or other on-page issues that need to be fixed, you need support from the reseller partner to explain to the clients exactly how it’s going to help them. The reseller you partner with should be available for discussions at any point in the time of your choice.
What All Can an SEO Reseller Do for You
When should you use an SEO reseller? As I told you initially, you just don’t have to pass over all the SEO activities to the reseller partner. Make sure that the ones you do the best stay with you.
That said, reputed SEO resellers like Stan Ventures can take up almost any SEO task without thinking twice. After all, we are an agency just like you.
Starting from creating an SEO proposal to doing audits, creating content, and fixing technical SEO bugs, we have done this all for our agency partners.
That said, the bulk of agency partners request link-building order fulfillments as it requires a dedicated team of outreach experts and a vibrant database of quality sites.
With over 200+ outreach experts and an ever-growing database of 20,000+ websites, Stan Ventures get link-building orders of any size like a breeze without hiccups.
By the way, all the SEO services listed above are 100% White Labelled. We, in fact, help agency owners create customized templates using their brand colors.
All this means, your clients are in no way finding out who did the task, what-so-ever.
How to Zero-Down on the Right SEO Reseller?
As we always tell our agency partners, we are their extended team. What that means is, each time you give us a new order, it’s covered under our commitment to delivering the highest-quality service.
But this may not be true with a few other SEO resellers, and we have heard stories from our agency partners who had narrow escapes.
So, before you pick your SEO reseller partner, make sure they have these characteristics:
Don’t Go Buy In Seeing the Reviews
SEO agency owners who tie-up with SEO resellers never give reviews on public platforms. Think why? Because it’s a double-edged sword.
No agency wants its clients to know that even the most frivolous SEO tasks are outsourced. It makes the clients think that the whole project is outsourced for low prices and the agency partner is looting them.
But that isn’t the case because most agencies outsource only a section of their SEO activities, and it does more good than harm for most of the clients.
Let’s keep this reason apart. As I mentioned before, most SEO resellers are themself agencies with clients, and dropping a positive review is like cutting the branch that you are sitting on.
All that said, you cannot expect an agency owner to drop in a genuine review that praises an SEO reseller.
Years in Business
There cannot be a far more saturated industry than SEO because it’s a lucrative industry. This makes it difficult for both clients and agencies to find the best service provider.
While individual website owners can try out a fairly new agency, an SEO agency owner cannot take the same risk because the reputation of their business and the churn rate will go for a toss if they choose the wrong fulfillment partner.
One of the reasons why Stan’s Agency partners trust us is because of our 13+ years of experience.
We have seen the worst of Panda and Penguin and a whole lot of other Google algorithm updates that helped hone our skills to perfection.
Adding to this, we have been growing our service network and head out year over year. With close to 500+ full-time employees who work on different SEO departments, including outreach, content, and technical SEO, we have got it all under one umbrella.
This means our agency partners can do the heavy lifting on increasing their clients while we help them fulfill their commitment without missing the deadline.
Ask for a Trial Before Showing Your Purse
It’s your money, and you have the liberty to choose where to spend it. So, before zeroing down on a specific SEO reseller service, ask for a trial order.
Make sure they give you a deal you can’t refuse. In the trial order, try to include orders within different niche industries.
This will test the expertise of the SEO reseller in delivering quality services for all the niche websites you serve.
If everything goes well, grab on to the best deals they can offer and make sure there aren’t any hidden clauses within the contract that tie you forever with the reseller.
Also, ask the reseller how their reseller package works.
At Stan Ventures, we offer
- Monthly Recurring Plans
- Quarterly Recurring Plans
- On-The-Go Plans
Based on the requirements of your SEO agency, you can choose one of these, and they come with exclusive agency deals.
Quality of Support
After all, you are an agency, and your clients may come up with questions as well. You can’t keep them waiting for the answers because it puts your relationship with the client under strain.
That’s why you need to choose an SEO reseller that offers 24×7 support and the service of a dedicated Agency account manager.
Adding to this, make sure that you choose an agency that has dedicated managers who are knowledgeable and fluent in the language that you speak.
At Stan Ventures, we assign dedicated account managers for all our Agency partners, and the person will be your single point of contact for anything and everything.
Don’t worry about the time frame; each account manager has a support team that works 24×7 to make sure that your questions are answered in real-time.
Now Choose Wisely
Choosing an SEO reseller for your agency’s fulfillment requires you to put a lot of thought into understanding your requirements and their capabilities.
Above all, you are choosing an SEO reseller not to do things that you do the best. Don’t make the mistake of handing over everything to the reseller because you may fail to leave your signature behind. The reseller should only support you with stellar quality support services, and of course, it should match your client’s expectations.
Adding to this, you also need to make sure that the margin you get is fair enough because you cannot end up paying more to the reseller than what you earn.