Press Coverage That Actually Gets Your Brand Seen

No, and we'd be cautious of anyone who does, though on a normal campaign you'll get both. Most placements carry a link where the publication's policy allows it, and you get standalone coverage everywhere else.

Some of the strongest, most valuable publications in any industry don't link back at all, regardless of story quality, and language models pick up brand mentions with or without a hyperlink anyway. What we guarantee is the placement itself, so you're never excluded from outlets that matter just because of their link policy.

We go again. If a journalist or publication passes on an angle, we rework it into a new story idea and pitch it elsewhere, rather than quietly dropping it and moving to the next placement on the list.

That's the mechanic behind the guarantee: it's the placement count on your package we commit to, built from as many attempts as it takes to get there.

Fundamentals runs a single month, so there's no long-term commitment required to try the channel.

That said, real momentum builds from month four onward, which is why most brands who see it working move into Accelerated Digital PR or Brand Marketing Partner rather than repeating the shorter tiers.

A live, published piece of coverage in a genuine media outlet that resulted from our pitching, whether that's a feature story, an expert-comment mention, or inclusion in a roundup.

Each package states exactly how many are included, and the count only rises once something is actually published.

Two things the shorter tiers don't include: internal tracking, so we can see what's landing and where the gaps are, and a partnered, ongoing approach rather than a deliver-and-disappear engagement.

It's also simply more time for more attempts, which is why journalists start recognising your brand rather than treating every pitch as a cold one.

Yes. As soon as the fundamental story assets are built in month one, you're added to our ongoing newsjacking rotation, so you're being considered for timely, reactive stories in the news cycle, not just the pitches we build from scratch.

It runs alongside the planned pitching for the rest of your term, not instead of it.

USD. Every package is priced and invoiced in US dollars, wherever your business is based.

The GBP toggle on the rate card is there for reference if you plan in pounds, converted at approximately $1.34 to £1. The amount you pay is the USD figure.