In this game-changing episode of Leaders Unleashed, host Steve Olenski teams up with Matt Herzberger, VP of Digital Experience and Analytics at VisionPoint Marketing, to explore the transformative power of AI in SEO and its growing influence on higher education marketing.
🔥 Why you can’t miss this:
Matt reveals the groundbreaking strategies shaping SEO in higher education, including how AI is reshaping search tactics and the seismic shift driven by online education. He shares insider tips on optimizing university websites, mastering keyword research, and measuring success in an increasingly competitive digital landscape.
🎯 What’s inside:
How AI is revolutionizing SEO for higher education
Cutting-edge strategies tailored to colleges and universities
The impact of the online education boom on search trends
Pro-level keyword research techniques for maximum visibility
Measuring success: What works in the education sector
Whether you’re an SEO enthusiast, a higher education marketer, or a digital strategist, this episode delivers the insights you need to lead the charge in this rapidly evolving landscape.
🎧 Tune in now to discover how AI and SEO are shaping the future of higher ed marketing.
Meet the speakers
Steve Olenski
Podcast Host
Matt Herzberger
Vice President of Digital Experience and Analytics
Guest Bio
Matt Herzberger
Vice President of Digital Experience and Analytics
Matt Herzberger is the Vice President of Digital Experience and Analytics at VisionPoint Marketing, bringing over two decades of expertise in digital strategy, planning, and e-marketing within higher education. In his role, he guides client partners through web development projects, offering specialized consultation in information architecture, content strategy, SEO, and website governance. Before joining VisionPoint, Matt contributed to four higher education marketing agencies and managed web strategies at institutions such as Purdue University, Creighton University, Texas A&M, Florida International University, and the University of Iowa. He has also served as the chair of the Leadership Academy for the HighEdWeb Association.
