Join us for another episode of SEO On-Air with host Aaron Basil and special guest Joe Stoffel, Director of SEO at Marcel Digital. This time, they tackle the crucial topic of website migration in the realm of SEO.

Joe shares his expert insights into SEO forecasting and planning, revealing key metrics and KPIs to track the progress of your SEO efforts. He even takes us through an experience where SEO forecasting was inaccurate, sharing the adjustments made to rectify the situation.

The conversation delves into the intricacies of website migration, from the types of migration to their associated complexities, and how to prevent loss of rankings or traffic. Learn about common mistakes, the necessity of post-migration monitoring, and challenges in migrating enterprise-level websites.

The duo also touches upon the critical subject of integration of the SEO team with other departments, the alignment of SEO goals with overarching company objectives, and effective strategies for interdepartmental communication and collaboration.

Don’t miss out on this knowledge-packed episode, offering valuable insights for anyone managing a website. Make sure to subscribe for more SEO wisdom!