Welcome to another enlightening episode of the SEO On-Air Podcast! Join host Aaron Basil as he sits down with Lance Moore, Senior SEO Strategist at Uptick Marketing, to explore the fascinating world of metadata, schema markup, content marketing, and AI in marketing. In this episode, we delve into the benefits and challenges of metadata and schema markup, effective SEO strategies, choosing the right SEO service, local search optimization, and the impact of AI on marketing campaigns.

📊 Unlock the power of metadata and schema markup for SEO success with Lance Moore! 📊

Lance Moore shares invaluable insights on leveraging metadata and schema markup for optimal SEO performance. Discover the benefits and challenges associated with using metadata and schema markup, and how they can enhance your website’s visibility and search rankings. Learn practical tips on implementing and testing metadata and schema markup, as well as the tools and methods that can streamline the process.

Join the conversation as we explore the steps to a successful SEO strategy, including keyword research and performance auditing. Gain valuable insights into conducting effective keyword research, utilizing the right tools, and tracking essential metrics to measure keyword performance. Explore the crucial role of content marketing in driving organic traffic and boosting search rankings.

Dive into the realm of AI in marketing and its measurement of effectiveness in campaigns. Understand the ethical challenges and risks associated with using AI in marketing, and learn how to navigate them responsibly. Gain insights into staying up to date with the latest developments and trends in AI and marketing, ensuring that your strategies remain cutting-edge and impactful.

Don’t miss this opportunity to expand your SEO knowledge, enhance your marketing strategies, and tap into the power of metadata, schema markup, content marketing, and AI. Tune in to the SEO On-Air Podcast and elevate your digital marketing expertise with Lance Moore.

Meet the speakers

Aaron Basil
Lance Moore
Senior SEO Strategist

Guest Bio

Lance Moore
Senior SEO Strategist

Lance Moore is a Senior SEO Strategist at Uptick Marketing, where he leads SEO sales, business development, and strategies. He played a key role in establishing the agency's SEO department. Lance is an active community member, serving on Samford University's Advisory Board and speaking at events like "Grow With Google." Outside of work, he enjoys outdoor activities with his family, including hiking and kayaking, and is an avid pickleball player.