Join Aaron Basil and Jesse Perreault, CEO and Partner of SOAP Media, in an insightful podcast that explores the intricate art of building a robust online presence, generating leads with Google Ads, and optimizing conversion rates to drive business growth.
Discover how principles from MMO games are seamlessly integrated into digital strategies, creating engaging and loyal customer experiences. Learn the StarCraft-inspired techniques for building an unshakable foundation for your online presence, encompassing effective web development and landing page optimization.
Explore the realm of Google Ads with Jesse as he shares insights on leveraging search, display, and video advertising to generate high-quality leads. Drawing inspiration from the vast landscapes of Skyrim, unlock the strategies for effectively utilizing Facebook Ads to propel business growth and connect with target audiences.
Delve into B2B lead generation through LinkedIn Ads, unraveling the tactics that maximize visibility and engagement in the professional sphere. Jesse also unfolds the secrets behind improving and optimizing conversion rate optimization, ensuring your digital strategies translate leads into meaningful business outcomes.
AI takes center stage as Jesse shares real-world implementations to enhance customer engagement and retention. Uncover how AI technologies are strategically woven into digital strategies for lasting success.
In the ever-evolving digital landscape, scalability and adaptability are paramount. Learn how Jesse ensures that digital strategies remain flexible and scalable for long-term triumph.
🚀 Podcast Highlights:
- Engaging MMO Principles: Customer Retention.
- StarCraft-Inspired Foundation: Web Development Mastery.
- Google Ads Mastery: Search, Display, and Video Advertising.
- Skyrim-Inspired Facebook Ads: Driving Growth.
- LinkedIn Ads for B2B: Strategies for Success.
- Conversion Rate Optimization: Tactics Unveiled.
- AI in Digital Strategies: Enhancing Engagement.
- Scalability and Adaptability: Keys to Long-Term Success.
Tune in to this podcast for a masterclass in crafting digital success. Elevate your strategies, generate leads, and optimize conversions with the wisdom shared by Jesse Perreault.
Meet the speakers

Aaron Basil
Podcast Host
Jesse Perreault
CEO
Guest Bio
Jesse Perreault
CEO
A lifelong tech enthusiast turned entrepreneur, I started my first business at 15 and explored various industries to find my true passion—helping businesses grow using technology. With over a decade of experience in digital marketing, data analytics, and business strategy, I specialize in delivering ROI-driven solutions. My mission is to empower businesses by leveraging cutting-edge marketing and technology.
