Google Indexing Tips For AI Generated Content

About This Episode

AI writes the content faster than anyone can review it, so does it still matter who wrote it if Google indexes it either way?

In this episode of SEO On-Air, host Koa Kauwe sits down with Brandon Leibowitz (SEO Optimizers) and Adam Torkildson (Tork Media) to discuss what actually gets AI-assisted content indexed, and what quietly keeps it out of the index entirely.

The panel explores Adam’s indexing formula, built on publishing close to half a million articles over fifteen years: keep read time near five minutes and put three to four links in the body, because one link underperforms and more than five does too. From read time and link placement to internal linking, sitemaps, and social sharing, this conversation offers a publisher’s view of what pulls content into the index and a practitioner’s view of what keeps it there.

They also discuss the Google News article Adam published claiming a prospect was his best friend, which had ChatGPT repeating it within hours, why 20 AI posts a week rank and then sink, prompt building that strips the obvious AI tells, why LLM rank tracking may be a short lived industry, building brand visibility with zero links at DR 30 and above, choosing between ChatGPT and Gemini, and why collaboration beats competition in a crowded agency market.

In this episode, you’ll learn:

• The read time and link count that get articles indexed
• Why three to four body links beat one link or six
• How internal links from old posts pull new content into the index
• How one Google News article seeded ChatGPT within hours
• Why publishing 20 AI posts a week ranks then collapses
• How to build prompts that strip the obvious AI tells
• Why LLM rank tracking may be a vanity metric
• How brand mentions work with no link attached at all
• The DR and traffic thresholds worth targeting for LLM visibility
• Why clients want leads and phone calls, not traffic

Whether you’re an agency owner, SEO professional, content marketer, or publisher, this episode provides actionable insights into getting AI-assisted content indexed, structuring links for crawlability, and deciding which AI metrics are actually worth tracking.

Because the fastest way to get quoted by an LLM won’t come from chasing a ranking.

It will come from being indexed somewhere the models already trust.

⏱️ Chapters

00:00 Introduction to SEO On-Air & Meet the Guests

02:34 Is AI Helping or Hurting Content Right Now?

06:26 Why 20 AI Blog Posts a Week Rank Then Collapse

08:29 Building Prompts That Do Not Sound Like AI

14:01 The Google News Test That Fooled ChatGPT in Hours

15:21 Why Getting Indexed Is the Only Metric That Matters

17:25 The Indexing Formula: Read Time & 3 to 4 Links

19:15 Internal Linking Tactics to Get New Content Crawled

27:09 Why AI Rank Tracking Tools May Be Short Lived

29:41 Building a Brand With Zero Links & the DR 30 Threshold