About This Episode
What does it really take for modern agencies to scale faster, stay more profitable, and outgrow the competition in an AI-driven world?
In this powerful roundtable episode of SEO On Air, five agency leaders break down how AI is transforming operations, hiring, culture, and client outcomes, and why the agencies that adopt AI intentionally will outpace everyone else.
Featuring insights from:
- Klint Rudolph – Co-Founder, Excite Group
- Matthew Khorsandi – Founder, GLP Marketing / SERPs.com
- Adam Paine – CEO, New Brands
- Heather McElrath – Founder, Sandbox Communications
- Haydn Fleming – CMO, Two Point
From leadership development to offshore vs. onshore talent, to building AI-powered products and automations inside agencies, this episode goes deep into how the smartest agencies are scaling with clarity, culture, and technology.
What You’ll Learn in This Episode:
- How to build leaders who scale with your agency
- How to maintain culture across distributed or offshore teams
- Why AI agents must be trained like employees
- How agencies are using AI for lead acquisition, automation & client experience
- Why AI is democratizing PR and marketing for small businesses
- The real reason some agencies avoid outsourcing, and when it works
- How “AI-first” agencies are productizing their processes
Key Timestamps:
00:00 – Introduction to the Podcast
01:50 – Guest introductions & agency backgrounds
09:13 – Building leadership teams that scale
14:36 – Culture-first hiring & team alignment
18:15 – Onboarding that accelerates growth
20:47 – Systems & operations that unlock scale
23:55 – Onshore vs offshore: cost & communication
30:32 – Small-agency perspective on outsourcing
31:02 – Hybrid teams & offshore development realities
36:52 – When offshore works, when it fails & the role of agency size
39:27 – Future of outsourcing in an AI-accelerated world
42:28 – AI in Marketing for lead generation & B2B outreach
44:36 – AI leveling the PR landscape
45:38 – Training AI like an employee
49:28 – Productizing AI & the rise of AI-first agencies
54:03 – Final Thoughts – The Rise of AI-First Agencies
Subscribe for more real-world AI and SEO insights and informative conversation with top industry experts.
Klint Rudolph
Co-Founder | Excite Group
Matthew Khorsandi
Founder | GLP Marketing & SERPs.com
Adam Paine
CEO | New Brands
Heather McElrath
Founder | Sandbox Communications
Haydn Fleming
CMO | Two Point
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