Join us in this power-packed episode as Elisabeth de Gramont, Chief Brand Officer at Unified Commerce Group (UKG), dives deep into the evolving world of digital marketing, brand strategy, and e-commerce innovation. In this insightful episode of Leaders Unleashed, she explores everything from navigating media fragmentation to leveraging AI for hyper-personalization, sharing actionable insights for brands striving to thrive in 2025 and beyond.
🔍 In This Episode, You’ll Learn:
✅ Media Fragmentation & Digital Challenges: Why traditional advertising is fading, and how to adapt to global “word of mouth” via social media.
✅ Brand Consistency vs. Platform Adaptation: Tailor content for TikTok, Instagram, and more without losing your core identity (feat. Duolingo’s genius TikTok strategy!).
✅ Storytelling Evolution: How brands like Allbirds transition from founder-led narratives to scalable market appeal.
✅ AI & Personalization: Tools like “nostro” for dynamic product recommendations + balancing automation with human insights.
✅ Abandoned Cart Fixes: Beyond discounts—urgency, scarcity, and crafting irresistible product desire.
✅ SEO Long-Game Wins: How Franken Oak ranked #1 in Canada for “bomber jackets” with patience and strategic content.
✅ Leadership Blueprint: Vision, decisiveness, and empathy—keys to inspiring teams and customers.
📈 Perfect For: Marketers, e-commerce leaders, brand strategists, and entrepreneurs ready to future-proof their strategies!
📩 Stay ahead of the curve—watch now and transform your brand’s digital journey! 🚀