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SEO On-Air Podcast

SEO Expert Goes Over The Importance of SEO in 2025 || Leaders Unleashed

About This Episode

In this must-watch episode of Leaders Unleashed, Steve Olenski engages with Matt Allfrey, Head of SEO, EMEA at PMG, to uncover the evolving landscape of SEO in today’s AI-driven world.

Gain insights into building and leading high-performing SEO teams, understanding the concept of Total Search, and how it reshapes SEO strategies. Matt also shares valuable perspectives on reframing the true value of SEO and preparing for its future as AI continues to revolutionize the digital landscape.

Whether you’re an SEO enthusiast, marketer, or business leader, this episode offers actionable takeaways to help you stay ahead in the ever-changing world of search. Don’t miss these insights from one of the industry’s top leaders.

Matt Allfrey

Head of SEO, EMEA

Matt Allfrey serves as the Head of SEO for the EMEA region at PMG, a global digital marketing agency. With over a decade of experience in search engine optimization, Matt has been instrumental in developing and implementing comprehensive SEO strategies for a diverse range of clients. Before assuming his current role, he contributed significantly as the Deputy Head of Technical SEO at RocketMill, which has since integrated with PMG. Matt is recognized for his expertise in navigating the evolving landscape of SEO, including the integration of artificial intelligence and digital public relations into traditional practices. He has shared his insights on these topics through various platforms, including industry podcasts and articles.

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