In this insightful episode, Steve Olenski sits down with Rebecca Dutcher, founder of RED66 Marketing, to explore the top B2B marketing strategies for 2025 and beyond.
What’s covered in this episode:
The transformative power of communication and knowing when to say ‘no’ in agency work.
Rebecca’s inspiring journey from breaking barriers as the first girl to play football to leading a successful marketing agency.
How to build a company culture that fosters growth and success in the B2B space.
Strategies for tackling zero-click searches and mastering topical authority in SEO.
Why video SEO and visual content are the future of B2B marketing.
Whether you’re a seasoned marketer or a newcomer, this episode is packed with actionable strategies and expert insights to elevate your B2B marketing efforts.
Meet the speakers
Steve Olenski
Podcast Host
Rebecca Dutcher
Founder
Guest Bio
Rebecca Dutcher
Founder
Rebecca Dutcher is the founder and president of RED66 Marketing, a digital-first marketing agency dedicated to propelling clients' businesses forward through innovative strategies. With a passion for effective marketing, Rebecca emphasizes the importance of brand consistency and storytelling across various platforms, including social media, email, and web. As a speaker, she educates businesses on these topics, helping them stand out in competitive markets. Under her leadership, RED66 Marketing fosters a culture that values relationships and persistence, ensuring clients receive personalized attention and results-driven solutions. Rebecca's commitment to excellence has positioned her as a respected figure in the marketing community.
