Join us for an insightful episode of “SEO On-Air” where Aaron Basil sits down with BJ Cook,President at 85SIXTY. In this engaging conversation, BJ shares his incredible journey from his early creative pursuits to becoming a leading expert in SEO and digital marketing.

🌟 Episode Highlights:

1. Early Career and Path to Digital Operative:

Discover how BJ’s passion for graphic design and early web technologies like Flash and Macromedia set the stage for his digital career.

Learn about his initial professional experiences, including designing websites for a travel company and stumbling upon the power of SEO.

2. Founding Digital Operative:

Get an inside look at the humble beginnings of Digital Operative, Inc., born during the challenging times of the dot-com bubble burst.

Hear the inspiring story of how BJ and his colleague conceptualized the agency in a coffee shop, driven by their combined skills in web design, SEO, and product marketing.

3. Growth and Partnership with 8560:

Explore the strategic partnership with 8560, a media and analytics company, which played a crucial role in Digital Operative’s growth.

Understand how this collaboration evolved into a deeper integration, expanding their service offerings and capabilities.

4. Challenges and Insights:

BJ candidly discusses the hurdles faced in the early days, emphasizing the importance of learning through experience and the lack of formal mentorship.

Gain valuable insights into the significance of actionable insights and structured knowledge-sharing in the entrepreneurial journey.

🔥 Why Watch?

This episode is packed with practical tips, inspiring stories, and actionable advice for anyone interested in SEO, digital marketing, or entrepreneurship. Whether you’re a seasoned marketer or just starting out, BJ Cook’s journey offers a wealth of knowledge and motivation.