Welcome to another exciting episode of SEO On-Air! 🎙️ In this episode, host Aaron Basil sits down with Shamil Shamilov, Founder of dNOVO Group, to discuss his incredible journey from political science to digital marketing. Shamil shares invaluable leadership lessons, entrepreneurial insights, and the evolution of his company’s niche specialization. 🌟
🔹 From Political Science to Digital Marketing: Shamil’s Journey Shamil Shamilov’s path from the academic halls of political science to the dynamic world of digital marketing is nothing short of inspiring. Learn how his background has influenced his unique approach to digital marketing and the innovative strategies that have set dNOVO Group apart in the industry.
🔹 Entrepreneurship and Leadership: Navigating Career Transitions Transitioning from a political science background to founding a leading digital marketing agency required bold leadership and entrepreneurial spirit. Shamil discusses the challenges and triumphs of navigating this career shift, offering practical advice for aspiring entrepreneurs and leaders looking to make their mark.
🔹 Insights on Hiring and Employee Retention Building a successful company goes beyond great services; it’s about cultivating a strong team. Shamil shares his strategies for hiring top talent, fostering a positive work environment, and ensuring high employee retention rates. Discover the key elements that contribute to a thriving and dedicated workforce.
🔹 The Evolution of De Novo’s Services and Niche Specialization dNOVO Group has undergone significant evolution since its inception. Shamil outlines the company’s journey in expanding its services and specializing in niches that set them apart from competitors. Gain insights into how staying adaptable and focusing on niche markets can drive growth and success in digital marketing.
Don’t miss this episode packed with actionable advice and inspiring stories from one of the industry’s leading figures. 💡
Meet the speakers

Aaron Basil
Podcast Host
Shamil Shamilov
Founder
Guest Bio
Shamil Shamilov
Founder
Shamil Shamilov is the Founder and Managing Partner of dNOVO Group, a digital marketing agency based in the Greater Toronto Area, Canada. With over 13 years of experience in business development and online lead generation, Shamil has been instrumental in scaling businesses across various sectors, including legal, medical, and home services. Under his leadership, dNOVO Group offers a comprehensive 360-degree marketing approach, encompassing web design, search optimization, paid search management, content creation, social media marketing, video production, and reputation management. Shamil's proactive client engagement and commitment to personalized digital strategies have positioned dNOVO Group as a trusted partner for businesses aiming to enhance their online presence and lead generation efforts.
