Join Aaron Basil and Kevin Neilson, Business Owner at Gravitate One, in an illuminating podcast that delves into the evolution of link-building strategies, the art of client relationship management, and the impactful role of AI in content creation.
🔗 Link-Building Evolution:
Discover how link-building strategies have evolved in recent times. Kevin shares effective tips and tricks for building high-quality backlinks that align seamlessly with today’s SEO standards. Uncover the secrets to boosting your online presence through strategic link-building.
🤝 Client Relationship Mastery:
Kevin unveils the key elements critical in managing client relationships. Learn how to ensure transparency, maintain effective communication, and foster successful collaboration throughout the client engagement process. Elevate your client relationship management game with expert insights.
💡 Advertising Budget Allocation:
Navigate the realm of advertising budget allocation between search and display ads. Kevin provides strategies to maximize reach and impact. Gain insights into scenarios where one type of ad might outshine the other, ensuring your advertising budget works its hardest.
📧 Email Campaign Design and Budgeting:
Craft email campaigns that grab attention and drive meaningful conversions. Kevin shares strategies to strike the right balance between design aesthetics and conversion-oriented content. Understand how to allocate your budget effectively for impactful email marketing.
🤖 AI in Content Creation:
Explore the role of AI in enhancing efficiency and creativity in content creation. Kevin sheds light on AI tools and platforms that are transforming content creation strategies. Learn how AI-powered tools assist marketers in generating engaging and relevant content.
🚀 AI Efficiency and Challenges:
Discover the potential challenges and considerations when integrating AI into content creation processes. Kevin shares insights on how marketers can leverage AI’s efficiency while navigating its nuances. Stay ahead in the content creation game with a nuanced understanding of AI.
Tune in for a podcast filled with actionable strategies, expert insights, and practical wisdom. Elevate your link-building, client management, and content creation game with the shared expertise of Kevin Neilson.
Meet the speakers
Aaron Basil
Podcast Host
Kevin Neilson
Business Owner
Guest Bio
Kevin Neilson
Business Owner
Kevin Neilson graduated from the University of Utah in 2005 with a BA in Business Management. While attending the U of U, Kevin spent three years as a certified ski instructor for the PSIA. Also, he was an analyst with the University Venture Fund, a student-run non-profit organization, helping students partner with local and national investment groups. Following graduation, Kevin joined eBay as a Top Seller Account Manager helping his clients optimize their selling experience on the eBay marketplace, as well as helping them create the most profitable businesses possible. Following eBay, he then took what he learned from eBay to Infopia, a SaaS start-up that helped eCommerce businesses manage the complexities of selling online. Infopia helped eCommerce business owners navigate multiple selling channels, inventory management, emails, and clients all within the same software. Soon after joining the Infopia team, Kevin was promoted to Manager of Customer Care and helped other account managers reach client growth and sales goals. In 2008, Kevin left Infopia and started a digital marketing agency named Gravitate One with Todd Jensen, his trainer at eBay. With their first office in Todd’s basement, they learned together the difficulties of starting and growing an agency and navigated the ever-changing digital marketing space while still growing their team and improving their services. Todd has since moved on to other projects and other opportunities. However, Gravitate One has continued to grow year over year with Kevin’s amazing team helping clients to grow their businesses and reach their revenue goals. Kevin is married to his high school sweetheart and has 4 amazing children. He loves cars, gardening, golf, and skiing, and has a very unhealthy obsession with all things James Bond. Nothing is more important to him than his family and loves spending time with them and living life to the fullest.
