Delve deep into the world of SEO with Aaron Basil in this episode of SEO On-Air as he chats with Rachel Tinker, the SEO maven behind Blue Corona’s success.
🎙️ Local SEO Strategies:
Rachel lays out a roadmap for local businesses to climb the SERP ladder, from mastering the organic search results to local pack listings. Discover the magic of Google Business Profile and learn tailored strategies to optimize franchise-based businesses, with a spotlight on off-page efforts like citations and directories.
🎙️ The SEO Trifecta:
Rachel unravels the synergy between the three foundational pillars of SEO: site code & structure, onsite content, and offsite elements. Dive into the secrets of curating long-lasting SEO campaigns, the significance of website content optimization, and the magic wand that is link-building.
🎙️ The AI Era in Marketing:
Is ChatGPT the game-changer in SEO? And as Google launches its Search Generative AI (SGE), Rachel sheds light on its anticipated influence on user behaviors, the challenges, and opportunities it presents, and its potential ripple effects on both local and global SEO landscapes.
Equip yourself with the expertise from Blue Corona’s vault as Rachel Tinker provides actionable insights to bolster your SEO strategy in 2023 and beyond. Stay curious. Stay informed
Meet the speakers
Aaron Basil
Podcast Host
Rachel Tinker
Director of SEO
Guest Bio
Rachel Tinker
Director of SEO
Rachel Tinker is the Director of SEO and Content Marketing at Blue Corona, a digital marketing agency specializing in home services. With over eight years of experience, she leads the SEO team, focusing on initiatives, growth, and strategy. Rachel is passionate about leveraging search engine optimization to help local businesses succeed. She has been recognized as a rising star in local SEO and frequently shares her expertise through blog posts and webinars. Outside of work, Rachel enjoys DIY projects, watching documentaries, and exploring Charlotte.
