Roundtable | The Truth About AI SEO

About This Episode

AI is reshaping search faster than ever and redefining what it truly means to do SEO right.

In this roundtable podcast, our guests Evan Weber and Cari Bacon break down how SEO is actually making a comeback in the AI era.

Discover why brands that stick to strong SEO fundamentals are still winning visibility in Google and even LLMs, how generative AI results are driving more qualified traffic, and why clarity and consistency across platforms are the new keys to search success. They unpack how the rise of AI-powered search is actually breathing new life into the SEO landscape, creating fresh opportunities for brands that know how to adapt.

Tune in to explore why businesses that stick to core SEO principles continue to dominate visibility across Google and AI-driven platforms, how generative AI results are bringing in more qualified and intent-driven traffic, and why clarity, consistency, and trustworthy content are now the real differentiators in search performance.

Time Stamps: 

00:00 – Intro to the Podcast: The Real Impact of Generative AI on Conversions

01:41 – Host Introduction & Guest Intros

05:06 – Doing SEO “Right” Before AI Became a Trend

07:11 – The Shiny Object Trap of AI SEO

09:15 – Tracking AI Overviews and Generative Rankings

11:51 – The Shift in Buyer Intent: Bottom-of-Funnel AI Users

16:41 – Why SEO Fundamentals Are Making a Comeback

19:19 – Search Everywhere: Beyond Google

22:14 – Branding and Visibility in an AI-Driven World

24:38 – Impact of Transition from Traditional SEO to AI SEO

28:16 – Tracking Brand Visibility in this AI Era

33:45 – Building Brand Mentions across the Internet

36:49 – Event Marketing and Offline Brand Building

40:06 – AI Influencers and Synthetic Content

42:52 – Final Thoughts and Outro

Whether you’re an SEO strategist, marketer, or agency leader, this episode will help you understand how to future-proof your SEO strategy in a world powered by AI.