How do dispensaries rank on Google? Can cannabis brands advertise on social media? What’s next for digital marketing in the cannabis industry? If you’ve been asking these questions, this episode is for you!
In this insightful episode of Leaders Unleashed, we’re joined by Jeremy Johnson, digital marketing expert and Chief Marketing Officer at Quality Roots, a leading cannabis retail brand in Michigan. With years of experience in e-commerce, branding, and digital strategy, Jeremy has helped scale some of the most successful cannabis businesses—despite strict advertising regulations and SEO challenges.
💡 In this deep-dive conversation, we cover:
✔️ SEO for Dispensaries & Brands – How to dominate search rankings
✔️ Google My Business & Local SEO – The key to getting found online
✔️ Can You Advertise Cannabis on Google & Social Media? – The truth revealed
✔️ Dispensary SEO vs. Product SEO – The differences & why both matter
✔️ Off-Page SEO & PR Strategies – How backlinks & press boost visibility
✔️ Schedule III Reclassification & the Future of Cannabis – What changes are coming?
✔️ Creative Marketing Workarounds – Real-world growth hacks that work
🌟 Whether you’re a dispensary owner, marketer, or entrepreneur, this episode is packed with expert insights to help you stand out in a highly regulated industry!
Meet the speakers
Steve Olenski
Podcast Host
Jeremy Johnson
Business Development Manager
Guest Bio
Jeremy Johnson
Business Development Manager
Jeremy Johnson is a seasoned digital marketing professional who has seamlessly transitioned into the cannabis industry, leveraging his extensive experience to drive innovation and growth. As the Business Development Manager at Dispense, a leading cannabis e-commerce platform, Jeremy focuses on empowering dispensaries to enhance their online presence and sales through SEO-optimized solutions. His journey into the cannabis sector is deeply personal and rooted in advocacy; as a second-generation supporter and early medical cardholder, Jeremy has been immersed in the community from a young age. Prior to his role at Dispense, he spearheaded e-commerce and digital strategies for two of Michigan's highest-volume dispensaries between 2020 and 2022, significantly boosting their online engagement and sales. Jeremy's expertise is frequently sought after in industry discussions, including appearances on platforms like the Cannabis Marketing Association's podcast, where he shares insights on effective marketing strategies and the importance of leveraging product-based SEO in the cannabis market.
