In this game-changing episode of Leaders Unleashed, host Steve Olenski welcomes Joy Hawkins, Owner and President at Sterling Sky Inc., to explore the transformative trends in SEO and how businesses can stay ahead of the curve.
From the impact of AI on SEO to mastering Google Business Profiles with review strategies, Joy shares the insider secrets that every marketer and business owner needs to know. Learn about the fascinating world of Parasite SEO, the truth behind manual actions, and how to craft content strategies that cut through the noise.
If you’re a digital marketer, SEO enthusiast, or small business owner looking to future-proof your strategies, this episode is packed with actionable insights that will reshape how you approach search engine optimization.
What You’ll Discover?
🔹 How AI is revolutionizing SEO and its implications for businesses
🔹 The mysteries of Parasite SEO and effective link-building tactics
🔹 Why reviews are a critical component of Google Business Profiles
🔹 How to create unique, impactful content strategies
🔹 Key insights into manual actions and how to navigate them
Meet the speakers
Steve Olenski
Podcast Host
Joy Hawkins
Owner and President
Guest Bio
Joy Hawkins
Owner and President
Joy Hawkins is the Owner and President of Sterling Sky Inc., a digital marketing agency specializing in local SEO, which she founded in 2017. With a career in the SEO industry dating back to 2006, Joy has established herself as a prominent figure in the field. She is also the proprietor of the Local Search Forum and LocalU, platforms dedicated to fostering knowledge and community within the local search industry. Joy contributes regularly to publications like Search Engine Land and is a frequent speaker at esteemed marketing conferences, including MozCon, Pubcon, SearchLove, and State of Search. Beyond her professional endeavors, she volunteers as a Product Expert in the Google Business Profile community. Joy balances her professional life with her role as a mother of three and is an active member of her Christian community
