Welcome to another exciting episode of “SEO On-Air”! In this episode, our host Aaron Basil sits down with Ryan Boylston, the CEO and founder of 2TON, to explore the revolutionary impact of AI on marketing strategies, particularly in the realm of SEO.
Ryan shares his extensive experience in the digital marketing world, offering valuable insights on how businesses can harness the power of AI to enhance their SEO efforts and drive meaningful engagement. Throughout the conversation, Aaron asks Ryan some thought-provoking questions, including:
🔥 How is AI transforming traditional SEO practices?
🚀 What are the most effective AI tools for improving search rankings?
💡 How can businesses integrate AI into their content strategies for better audience targeting?
⚖️ What are the ethical considerations when using AI in marketing?
🌐 What future trends should marketers be aware of in the evolving AI landscape?
Ryan also provides actionable tips for leveraging AI to automate tasks, optimize content, and ultimately boost your marketing ROI. Whether you’re a seasoned marketer or just starting out, this episode is packed with practical advice and cutting-edge strategies that you can implement right away.
Don’t miss this insightful conversation that delves into the intersection of AI, SEO, and effective marketing!
Meet the speakers

Aaron Basil
Podcast Host
Ryan Boylston
CEO and founder
Guest Bio
Ryan Boylston
CEO and founder
Ryan Boylston is the Founder and CEO of 2TON, a full-service creative agency headquartered in West Palm Beach, Florida. Established in 2011, 2TON has grown to employ a team of 26 full-time professionals, offering services that encompass branding, web design, and strategic consulting. Under Boylston's leadership, the agency emphasizes in-house talent, fostering direct collaboration between clients and project teams to deliver tailored creative solutions. Beyond his entrepreneurial endeavors, Boylston is actively engaged in public service; he has served as Vice Mayor and City Commissioner of Delray Beach and has announced his candidacy for Mayor. His commitment to community development is further demonstrated through his role as a founding board member of Tech Hub South Florida, an organization dedicated to fostering the regional tech ecosystem.
