SEO On-Air: How to Start a Business From Scratch With Bin Cochran

About This Episode

In this episode of SEO On-Air, we speak to Bin Cochran, owner of Richmans Sport, Marketing Director at Marketwake as well as an artist, designer, & illustrator. Tune in and watch us talk about his SEO journey, starting a business from scratch and Elon Musk’s Twitter takeover in this 1-hour long episode.

Topics discussed in this episode include:

• 00:47 – Who is Bin Cochran?
• 08:41 – Should you hire contractors or DIY?
• 13:40 – How to balance mental health with corporate life
• 16:50 – How do you prevent burnout?
• 23:18 – How Marketwake scaled their business
• 29:21 – Backlinks vs Technical SEO
• 36:08 – How does SEO work for websites with different intent?
• 44:59 – Keeping mental health in check
• 51:03 – Paid ads vs Organic ads
• 57:54 – Elon Musk’s Twitter Takeover

Next week, we speak to a content architect and explore the digital marketing world through a Dungeons and Dragons lens.