In this powerful episode of “SEO On-Air,” Aaron Basil sits down with Trevor Shirk, CEO and Co-Founder of Terrayn, to explore the remarkable journey from military service to becoming a successful entrepreneur in the digital marketing world. Trevor shares how his experiences on the battlefield shaped his leadership style and business acumen, providing valuable lessons for anyone looking to lead with resilience and purpose.

The conversation dives deep into Trevor’s transition from the military to founding Terrayn, an SEO-driven agency focusing on helping cannabis businesses thrive. Aaron and Trevor discuss the parallels between military strategy and business growth, the unique challenges faced by entrepreneurs in the cannabis industry, and the future of SEO in a rapidly evolving digital landscape.

💡 Key insights include:

🎖️ How military discipline and strategic thinking influence Trevor’s approach to business.

🔄 The importance of adaptability and teamwork in both war zones and boardrooms.

🚀 Practical advice for veterans considering entrepreneurship.

📊 The role of data and technology in modern SEO strategies.

🌱 Challenges and opportunities in the cannabis industry from a digital marketing perspective.

This episode is a must-watch for entrepreneurs, veterans, and anyone interested in SEO and digital marketing. Don’t miss out on Trevor’s actionable insights and inspiring story!

Meet the speakers

Aaron Basil
Podcast Host
Trevor Shirk
CEO and Co-Founder

Guest Bio

Trevor Shirk
CEO and Co-Founder

Trevor Shirk is the CEO and Co-Founder of Terrayn, a rapidly growing marketing and technology solutions company established in 2016. A 2008 graduate of the United States Military Academy at West Point with a Bachelor's Degree in Environmental Engineering, Trevor served as a Captain in the U.S. Army from 2008 to 2016, earning a Valor medal for his service. In 2016, he attended the Stanford Ignite Program at the Stanford University Graduate School of Business, focusing on Entrepreneurship. Under his leadership, Terrayn has partnered with over 350 retail dispensaries across the United States and Canada, implementing unique HyperLocal marketing platforms to increase foot traffic and revenue for clients. Trevor's commitment to innovation and excellence continues to drive Terrayn's success in the dynamic cannabis industry.