In this episode of our Leaders Unleashed! podcast, Steve Olenski, CMO at Stan Ventures, sits down with Katie Donovan, CEO of CAMP Digital, to discuss the future of SEO and how businesses can stay ahead in an ever-evolving digital landscape. They cover the importance of SEO beyond just text, emphasizing the need to optimize all media, including images and videos, to drive better search engine rankings. The conversation also explores the changing landscape of leadership in digital marketing, how SEO fundamentals play a crucial role in long-term success, and the vital connection between delivering an exceptional customer experience and achieving SEO goals. Tune in to discover actionable strategies that will help you navigate the complexities of modern SEO, from complex search algorithms to improving user engagement and search visibility. Whether you’re a digital marketer or a business leader, this episode provides the insights you need to future-proof your SEO efforts and enhance your online presence.
Meet the speakers
Steve Olenski
Podcast Host
Katie Donovan
CEO
Guest Bio
Katie Donovan
CEO
Katie Donovan is the co-founder and Chief Executive Officer of CAMP Digital, a digital marketing agency established in 2018 that specializes in serving the home improvement trades. Under her leadership, CAMP Digital has developed innovative solutions tailored to the unique challenges of home service companies, focusing on enhancing their online presence and customer engagement. Before founding CAMP Digital, Katie gained experience in client management, business intelligence, and marketing at companies such as Dealer Teamwork, Visible Customer, and VinSolutions. She holds degrees from Saint Mary's University of Minnesota and The University of Queensland. Recognized for her contributions to the industry, Katie was named one of Twin Cities Business' 100 People to Watch in 2023.
