The AI Tools Every SEO Agency Is Testing in 2026

About This Episode

The AI Tools Every SEO Agency Is Testing In 2026

AI is changing SEO faster than ever but which AI tools are actually helping agencies deliver better results?

In this episode of SEO On-Air, host Koa Kauwe sits down with Steve Wiideman (Wiideman Consulting Group), Darin Fenn (Legal Rev), Adam Broetje (Odd Dog Media), and Ashley Rodriguez (Semgeeks Digital Agency & Consultants) to discuss the AI tools, workflows, and strategies agencies are testing in 2026.

The panel explores how leading SEO agencies evaluate emerging AI platforms, which tools are worth the investment, and why experienced marketers still believe strategy and human expertise outperform AI-generated shortcuts. From custom GPTs and AI-powered SEO platforms to content workflows, analytics, reporting, and automation, this conversation offers a realistic look at how agencies are integrating AI without compromising quality.

They also discuss why unique content still wins, how AI is changing client expectations, the role of CRM integrations, and why SEO fundamentals remain the foundation of long-term search success even in an AI-first world.

In this teaser, you’ll learn:

• The AI tools SEO agencies are actually testing in 2026
• Which AI platforms are delivering real value today
• Why experienced SEOs aren’t relying on AI to write content
• How agencies use AI to improve research and workflows
• Why custom GPTs are becoming part of SEO operations
• The role of SEMrush, Search Atlas, and other AI SEO tools
• How agencies measure ROI beyond rankings and traffic
• Why human expertise still beats AI-generated content
• The future of AI-assisted SEO workflows
• How agencies are preparing for the next evolution of search

Whether you’re an agency owner, SEO professional, digital marketer, or business leader, this episode provides actionable insights into choosing the right AI tools, building smarter SEO processes, and preparing your agency for the future of search.

Because in 2026, the agencies that succeed won’t be the ones using the most AI tools.

They’ll be the ones using the right tools with the right strategy.

⏱️ Chapters

00:00 Introduction to SEO On-Air & AI in SEO

01:30 Meet the SEO Experts & Their Experience

05:38 How to Explain the Value of SEO to Clients

10:36 Why Revenue Matters More Than Rankings

20:07 AI Hype vs What Businesses Actually Need

23:15 Is AI Replacing Traditional SEO?

34:08 The AI Tools Every SEO Agency Is Testing

37:00 Why Human-Created Content Still Wins

40:56 AI Tools Worth Trying (and Avoiding)

47:56 Final Thoughts: The Future of AI in SEO