Dive into a captivating discussion with Elton Mayfield, the esteemed President of ER Marketing, as he walks us through a decade of dynamic changes in the realm of digital marketing.
In this episode, hosted by Aaron Basil, we explore how the digital landscape has evolved over the past 10 years and how marketers can capitalize on diverse channels to meet their objectives.
From local marketing’s transformation to the nuances of optimizing service pages, this conversation offers a treasure trove of insights for businesses across all industries, especially construction companies aiming to boost their online presence.
Don’t miss out on Elton’s seasoned perspectives and enriching anecdotes from his illustrious career.
Meet the speakers
Aaron Basil
Podcast Host
Elton Mayfield
Co-Founder
Guest Bio
Elton Mayfield
Co-Founder
Elton Mayfield is the President and Co-Founder of ER Marketing, a Kansas City-based agency specializing in the building materials industry. With a career spanning over 30 years, Elton has extensive experience in media, production, digital marketing, and building industry expertise. His diverse background enables him to offer unique perspectives on client business planning, marketing strategy, and technology. Growing up on a family farm and working in the family ag-construction business instilled in him the values of hard work and community. Elton is also the author of "Building Better Brands: Essential Marketing Strategies for the Construction Industry," a tactical manual providing actionable insights for B2B marketing and operations strategy. Beyond his professional endeavors, he is an active speaker at industry events and a proud supporter of the Kansas City Chiefs and Royals.
