In this power-packed episode of Leaders Unleashed, host Steve Olenski sits down with Caitlin Mack, VP of Marketing, to break down the future of brand marketing in 2025.
From balancing retail and digital strategies to leveraging influencer marketing, first-party data, and experiential campaigns, Caitlin shares expert insights on how brands can stay ahead of shifting consumer trends. Whether you’re in B2C, CPG, or retail marketing, this episode is filled with must-know strategies to drive growth and engagement.
Key Takeaways:
🔹 How to balance retail dominance with digital-first marketing
🔹 The real impact of influencer marketing & community engagement
🔹 Why experiential marketing is making a huge comeback in 2025
🔹 Winning without first-party data: Smart insights for brands
🔹 The future of organic, transparent & Gen Z-driven marketing
Meet the speakers
Steve Olenski
Podcast Host
Caitlin Mack
Vice President of Marketing
Guest Bio
Caitlin Mack
Vice President of Marketing
Caitlin Mack is the Vice President of Marketing at LesserEvil Healthy Brands, where she has been instrumental since 2017. She began her tenure as a Brand Manager, advancing to Senior Brand Manager and Director of Digital and Brand Marketing before assuming her current role. Her career in marketing and public relations commenced in 2010 at DeVries Public Relations as an Account Executive. She later joined VaynerMedia in 2012, progressing through positions such as Senior Account Executive, Account Manager, Account Supervisor, and Account Director. Caitlin holds a Bachelor of Arts degree from Marist College, earned between 2006 and 2010, with a focus on Public Relations, Communication Studies, Fashion Merchandising, French, and Global Studies.
