Get ready for an information-packed episode of the SEO On-Air Podcast as host Aaron Basil sits down with Evan Hall, SEO Architect at Portent, to demystify the world of internal links and content hubs. Join us as we explore Evan’s journey from accounting to SEO, delve into the importance of search quality and user experience, and unlock the secrets to creating effective content hubs that drive organic traffic.

🔗 Supercharge your SEO strategy with Evan Hall’s insights on internal links and content hubs! 🔗

In this episode, Evan Hall shares:

  1. His remarkable transition from accounting to SEO, emphasizing the pivotal role of search quality and reader guidelines in improving website rankings.
  2. The importance of providing a seamless and engaging user experience, and how it influences search engine rankings and drives higher organic traffic.
  3. How to link pages together to form content hubs, featuring a real-life case study where content hubs drove a staggering 3.3 million organic visits.

Don’t miss this opportunity to learn from an SEO Architect! Hit that play button now and uncover the secrets to leveraging internal links, optimizing user experience, and creating content hubs that drive massive organic traffic to your website.

Meet the speakers

Aaron Basil
Podcast Host
Evan Hall
SEO Architect

Guest Bio

Evan Hall
SEO Architect

Evan Hall is an SEO Architect at Portent, a digital marketing agency in Seattle. With several years of experience, he has contributed significantly to SEO strategies and frequently shares his insights through blog posts and resources. He has written on topics like keyword tracking, content marketing with AI tools like ChatGPT, and Google's Search Quality Evaluator Guidelines. Evan has also participated in online events like the SEO Mastery Summit, where he discussed SEO best practices and search quality. He is known for his deep understanding of search engine optimization and his ability to guide strategies that improve web performance.