Join Aaron Basil and Steve Winter, Founder/CEO of ASTOUNDZ, for an illuminating conversation on the fundamental principles of SEO, staying updated on best practices, and valuable advice for small business owners. Discover the keys to SEO success and learn how ASTOUNDZ has transformed businesses through digital marketing strategies.
🔍 Demystifying SEO:
Steve breaks down the fundamental principles of Search Engine Optimization (SEO) for beginners, making it accessible to all. Explore the core concepts that drive SEO success.
🚫 Busting SEO Myths:
Discover common misconceptions and myths about SEO that can hinder business success. Steve provides insights on how to avoid falling for these traps.
📈 Staying Ahead in SEO:
In the ever-evolving digital landscape, staying updated is essential. Learn Steve’s strategies for keeping pace with the latest SEO trends and algorithm changes.
🔝 Impactful SEO Factors:
Steve delves into the key factors that significantly affect a website’s search engine rankings. Gain valuable insights into addressing these factors effectively.
💼 Success Stories with ASTOUNDZ:
Explore real-world success stories and case studies from ASTOUNDZ, where SEO and digital marketing strategies have driven transformative growth for clients.
🌱 Advice for Small Businesses:
For small businesses and startups with limited budgets, Steve offers actionable advice on improving online visibility and competing effectively in the digital marketplace.
📱 Adapting to Mobile & Voice Search:
With mobile optimization and voice search on the rise, Steve shares strategies for adapting SEO practices to cater to these trends effectively.
🏢 Franchise SEO Strategies:
Steve discusses the intricacies of Franchise SEO and the role of link building in optimizing the online presence of multiple locations.
Whether you’re new to SEO or a seasoned pro, this podcast offers valuable insights to unlock SEO success. Join Aaron and Steve as they navigate the dynamic world of digital marketing and empower businesses to thrive online.
Meet the speakers

Aaron Basil
Podcast Host
Steve Winter
CEO
Guest Bio
Steve Winter
CEO
Steve Winter is the Founder and CEO of ASTOUNDZ, a leading digital marketing agency based in Houston, Texas. Established in 2016, ASTOUNDZ specializes in Search Engine Optimization (SEO) and web marketing services. Before founding ASTOUNDZ, Steve led ERGOS Technology, an IT consulting firm he started in 1997, which grew to become one of Houston's prominent managed IT service providers. He holds a Bachelor’s degree in Economics from the University of Texas and an MBA from the University of Houston. Beyond his entrepreneurial ventures, Steve is actively involved in community service, serving as the Board Chair for Aid to Victims of Domestic Abuse (AVDA) in Houston.
