16 Best SEO Rank Tracking Tools in 2025

Do you know that over 60% of marketers prioritize investing in inbound marketing to bolster SEO and grow their organic presence? If you are one of them, you are on the right track. But Wait.

How do you measure the effectiveness of your inbound SEO efforts without accurate data? 

That’s exactly why you need rank tracking tools, the best of them.

Rank tracking isn’t just about knowing where you stand on the search engine results pages. It’s more about leveraging the insights offered by these tools to figure out how you can push your website further up in SERPs for improved visibility, traffic and sales. 

From that standpoint, using the right rank tracking tools is equally important for agencies, SEOs and website owners to drive positive outcomes.

In this write-up, I have listed 16 rank tracking tools you can consider to track the keyword rankings of your own website, your competitors or your clients to turn the table in your favor.

Features to Look for in Rank Tracking Tools

First things first. Choosing a rank tracking tool can be challenging. However, focusing on the key features of each tool can help you find a tool that aligns with your SEO needs.

Accuracy and Real-Time Data

Making SEO decisions based on outdated data can harm your website’s performance and lead to wasted ranking opportunities. That’s why you need a tool that provides precise information while reflecting real-time changes in your rankings. 

Keyword Tracking Capabilities

One of the integral features of rank tracking tools is the capability to track multiple keywords across different devices and locations. Tools with advanced tracking capabilities will give you productive ranking insights to upgrade your SEO strategy.

Competitor Analysis

Competitor analysis can help you identify gaps and opportunities while allowing you to gain the upper hand in the race for better rankings. Tools with robust competitor tracking capabilities help you see where your competitors stand and what you need to beat them.

Personalized Reports

Having customizable and easy-to-use reports is crucial, especially for agencies handling multiple clients. Look for rank tracking tools that offer comprehensive white-label reports to save time and effort.

Integration with Other Tools

Seamless integration is essential for a comprehensive analysis of your ranking data. You need a tool that seamlessly connects with Google Analytics, Google Search Console, and other SEO platforms you use frequently.

Interface and User Experience

A user-friendly rank tracking tool coupled with a visually appealing interface can come in handy to get a bigger picture of your ranking potential and allow you to focus on what matters most for boosting your rankings.

Value for Money

Achieving a balance between the cost and the right features is essential to get the most out of any rank tracking software. Consider your specific needs and budget constraints to opt for a tool that offers the best value for money.

Comparison Table

Here’s a quick look at the noteworthy features and pricing of the rank tracking tools to follow.

16 Best Rank Tracking Tools

Here’s a look at some of the best rank tracking tools in the market.

1. Semrush Position Tracking Tool

Semrush is an all-in-one SEO powerhouse known for its position tracking capabilities. Using this tool, you can track your keyword rankings across devices and locations while keeping an eye on your competitors.

Key Features:

• Position Tracking: Monitor your rankings across desktop and mobile devices and get a bigger picture of your site’s performance.
• Location-Specific Tracking: Track keywords by specific locations to tailor your SEO strategy to target local audiences effectively.
• Competitor Analysis: Get to know the SERP positions of your competitors for your target keywords and tweak your SEO strategy to outsmart them.

Pricing

Semrush offers 3 different pricing plans coupled with a 7-day free trial;  Pro at $139.95 per month, Guru at $249.95 per month and Business at $499.95 per month, with advanced plans offering access to more features and additional user access. You can also opt for a custom plan based on your business needs.

2. Ahrefs Rank Tracker

Ahrefs is widely used by SEOs for in-depth backlink analysis. However, its rank tracking capabilities are equally impressive. Ahrefs provides a comprehensive overview of your SERP positions along with competitor tracking.

Key Features:

• SERP Overview: Get a clear view of your keyword positions in the search results, including featured snippets and other SERP features.
• Position History: Track the historical performance of your keywords to understand long-term trends.
• Competitor Tracking: Compare your rankings against competitors to identify new opportunities to boost your rankings.

Pricing

Ahrefs offers four pricing plans: Lite at $129/month, Standard at $249/month, Advanced at $449/month, and Enterprise starting at $14,990/year.

3. Mangools SERPWatcher

Mangools SERPWatcher is perfect if you’re after a simple yet powerful rank tracker. Its intuitive design and user-friendly interface make it easy to keep tabs on your rankings.

Key Features:

• Daily Updates: Receive daily updates on your keyword rankings and stay informed about fluctuations in your SERP rankings.
• Location-Specific Tracking: Track keyword performance across different locations to gain insights into local search visibility.
• Performance Index: Leverage this unique feature to get a snapshot of your overall keyword performance.

Pricing

Mangools SERPWatcher comes with three pricing packages; Basic, Premium and Agency. These packages range from $22.43 to $67.42 per month on yearly subscriptions.

4. SEO PowerSuite Rank Tracker

SEO PowerSuite is a popular desktop-based rank tracking software that allows you to track any number of keyword rankings in a few clicks.

Key Features:

• Unlimited Keywords: Track as many keywords as you need without worrying about limits or additional costs.
• White-Label Reports: Generate professional reports that you can customize with your own brand.
• SERP History: Access historical data to see how your rankings have fluctuated over time.

Pricing: 

SEO PowerSuite offers three plans: Free for personal use, Professional at $596/year for in-house use, and Enterprise at $1,396/year for client work.

5. SEOmonitor 

The SEOmonitor rank tracker is easy to use, especially as it integrates smoothly with Google Analytics to provide access to data insights at ease.

Image Source – SEOmonitor

Key Features:

• Keyword Grouping: Organize keywords based on intent and theme to track your rankings more effectively.
• Google Analytics Integration: Enhance your rank tracking experience with data from Google Analytics for deeper insights into user behavior.
• Forecasting: Use historical data to predict potential high ranking opportunities and make informed decisions.

Pricing: SEOmonitor offers a starting package at €240 per month, including full platform access with features like Rank Tracker, SEO Forecast, and Content Audit. You also get a free trial.

6. SE Ranking

SE Ranking is another rank tracking software that comes packed with keyword tracking capabilities and white label reports for agencies.

If you are looking for all-purpose SEO software options for your agency, check out our curated list of SEO software for agencies.

Image Source- SE Ranking

Key Features:

• Keyword Tracking: Track your keywords across multiple devices and search engines.
• Competitor Analysis: Discover your competitors’ strengths and weaknesses using comprehensive tracking features.
• White-Label Reports: Create branded reports that you can share with clients to showcase SEO progress.

Pricing: 

SE Ranking comes with three pricing plans: Essential at $52/month for individual SEO professionals, Pro at $95.20/month for agencies and small teams, and Business at $207.20/month. All plans include a 14-day free trial.

7. Moz Pro Rank Tracking

Moz has long been a trusted name in the SEO landscape and its premium rank tracking tool follows suit. It is particularly valuable for its SERP analysis and customizable reporting features.

Image Source- Moz

Key Features:

• Custom Reports: Create tailored reports that highlight the data most relevant to you or your clients.
• SERP Analysis: Get a detailed look at SERPs to comprehend why certain pages rank higher.
• Competitor Tracking: Keep an eye on how your competitors are ranking and tweak your strategies accordingly.

Pricing: 

Moz Pro offers four pricing packages, including Starter at $49/month for small businesses, Standard at $99/month for essential SEO needs, Medium at $179/month with full tool access, and Large at $299/month for enterprises requiring extensive data. This tool extends a 30-day free trial period.

8. Advanced Web Ranking

Advanced Web Ranking is a good choice for rank tracking across various search engines. It provides comprehensive data segmentation to help you keep a close watch at your keyword performance.

Image Source: Advanced Web Ranking 

Key Features:

• Multi-Device Tracking: See how your rankings vary across desktop, mobile, and tablet devices.
• Competitor Analysis: Track competitors’ rankings alongside yours to identify new opportunities.
• Data Segmentation: Segment your data by keywords, search engines, or locations for a detailed analysis.

Pricing:

Advanced Web Ranking offers four different pricing options: Pro at $99/month, Agency at $199/month, Enterprise at $499/month, and the custom plan starting at $700/month.

9. SEO Tester Online

SEO Tester Online offers a user-friendly interface with basic yet effective rank tracking capabilities. It is a great starting point if you’re looking for straightforward keyword tracking without complexities.

Image Source- SEO Tester Online

Key Features:

• Keyword Tracking: Monitor your keywords effortlessly and understand how they perform over time.
• Site Audits: Complement your rank tracking with site audits that provide actionable recommendations for improvement.
• On-Page Analysis: Analyze on-page elements to ensure your pages are fully optimized for better rankings.

Pricing: 

SEO Tester Online offers Personal plans starting with Lite at €18/month, Pro at €26/month, and Plus at €38/month. Agency plans include Advanced at €48/month, Premium at €96/month, and Infinity at €296/month. Enterprise plans start at €499/month. All the pricing plans come with a 7-day free trial.

10. Pro Rank Tracker

Pro Rank Tracker offers a robust cloud-based solution with an emphasis on ease of use. It provides daily rank updates and customizable reports that you can share directly with clients.

Key Features:

• Regular Updates: Get up-to-date information on your rankings every day to stay informed about changes.
• Mobile SERP Tracking: Monitor how your keywords perform specifically on mobile devices.
• Customizable Reports: Easily create reports that highlight the metrics that matter most to your business.

Pricing: 

Pro Rank Tracker offers four plans: Free Trial to test all features, Starter starting at $49/month, Pro starting at $109/month, and Agency starting at $180/month for long-term projects.

11. Nightwatch

Nightwatch is another rank tracking tool that showcases in-depth rank tracking and comprehensive data visualization. If you love seeing your data presented in a visually appealing manner, Nightwatch is the tool for you.

Image Source- Nightwatch

Key Features:

• Advanced Segmentation: Break down your data by location, device, or any other parameter to get precise insights.
• Location-Specific Tracking: Understand how your keywords perform in different regions to refine local SEO strategies.
• Data Visualization: See your ranking data in visually engaging formats that make analysis easier and more insightful.

Pricing: 

Nightwatch offers flexible pricing based on tracked keywords, starting at $32/month for 250 keywords. This tool is available for a 14-day free trial.

12. Nozzle

Nozzle is an advanced rank tracking tool that provides deep insights into search engine results. It is an ideal choice if you need unlimited competitor tracking and a clear overview of the SERP landscape.

Image Source- Nozzle

Unlimited Competitors: Track as many competitors as you want without restrictions, giving you a full view of your market landscape.
SERP Snapshots: Capture and review detailed snapshots of the SERP to analyze all visible ranking factors.
In-Depth Insights: Access extensive data and insights that help you understand the dynamics of your keyword performance.

Pricing: 

Nozzle offers a range of plans based on business size. Their pricing packages include Basic at $49/month, Advanced at $99/month, Pro at $249/month, and Pro Plus at $499/month for small and mid-scale businesses. Enterprise plans for large businesses start at $999/month and can be customized based on your organizational needs.

13. Serpple

Serpple is an easy-use rank tracking tool that offers essential rank tracking features with an intuitive user interface.

Image Source- Serpple

Key Features

• Daily Keyword Updates: Stay on top of changes with daily updates that keep you informed about your performance.
• Competitor Analysis: Monitor your competitors’ keyword rankings and gain insights into their strategies.
• Predict Future Trends: Use data-driven insights to anticipate potential ranking shifts and stay ahead in the SEO game.
• Real-Time Tracking: Access real-time updates to make informed decisions quickly.

Pricing: 

Serpple offers three pricing plans: Side Hustler at $19/month for beginners, Entrepreneur at $29/month for businesses, and Agency at $99/month for agencies and large sites. All the plans extend a 14-day free trial and are eligible for daily rank updates.

14. Accuranker

Accuranker is a rank tracking software that comes with essential features to handle the specific needs of SEO agencies.

Image Source- AccuRanker

Key Features:

• Looker Studio Integration: Integrate with Looker Studio, AKA Google Data Studio, for streamlined data.
• Shareable Reports: Easily generate reports that can be shared with clients or team members to highlight performance.

Pricing: 

AccuRanker offers flexible pricing based on tracked keywords, starting at $116/month for 1,000 keywords. Plans are customizable with no additional costs to upgrade, downsize subscription. Like many other ranking tools, AccuRanker also extends a 14-day free trial.

15. Rank Ranger

Rank Ranger has been a part of  Similarweb since 2022. With advanced features such as mobile ranking and SERP features tracking, this tool is a go-to option to get a comprehensive overview of your SERP positions.

Key Features:

• Mobile Ranking: Track how your keywords rank on mobile devices compared to desktop.
• SERP Features Tracking: Monitor how often your keywords appear in SERP features like featured snippets, local packs, and more.
• Rank Insights: Get a sneak peek into specific factors affecting your search rankings.

Pricing: 

This tool offers custom pricing plans based on your rank tracking needs.

16. Keyword.com

Keyword.com offers ranking data focusing on location-based tracking and in-depth SERP analysis.

Image Source- Keyword.com

Location-Based Tracking: Focus on how your keywords perform in different geographic areas for targeted SEO efforts.
Detailed SERP Analysis: Dive deep into the SERP to understand all the elements that are affecting your rankings.

Pricing: 

Keyword.com offers a free plan for beginners. Their premium plans include Business starting at $4/month for weekly ranking updates and Enterprise with custom pricing for larger SEO projects.

Wrapping Up

Finding the right rank tracking tool is like having a reliable compass in your SEO journey. It can give you the data-driven insights needed to optimize your strategy, track your progress, and stay ahead of the competition.

Each tool we’ve discussed in this article has its own set of features and benefits. However, the final call is yours. Make sure you weigh these rank tracking tools against your SEO objectives and choose wisely.

Feel free to flood the comment section with other rank tracking tools we should add to our list.