Content is the lifeblood of digital marketing campaigns. Trying to launch a winning digital marketing campaign without any content is a lot like trying to drive a car without an engine - it'd remain a pipe dream. High-performing, quality content will not only enhance your digital marketing campaign performance, but it also keeps your …
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Email marketing is an effective way to increase engagement with current and potential customers while keeping your company and products fresh in their minds. But, you’re probably reading this to make sure that your email marketing campaign is legitimate and not spam. It’s important to recognize that your outreach campaign will be beholden to …
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Rand Fishkin has been all out against Google, accusing the search engine giant of putting its interests above that of the users. Since his quiet departure from Moz to start a Sparktoro, Rand has been putting Google and its executives on the spot. Earlier in August, Rand had published an in-depth analysis of how less than half of Google Searches …
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Google has always aimed at providing relevant results to search queries in the easiest way possible. Even before you start the search, Google suggests possible results for your query. Google's ultimate goal has always been to improve the usefulness of the search results. Google search portal has changed over the years to meet the ever-evolving …
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Every business needs a content marketing strategy. However, many miss out the basics. That is- A Robust Strategy that will bring conversions in the long-run. Every content marketing campaign requires a plan along with goals that serve the ultimate purpose. This is important because there is a lot of content on the internet and you’re competing with …
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The biggest beneficiaries of internet democratization and its related services are businesses that invested in digital marketing for travel and tourism sector. There was a time when people hesitated to travel simply because of the cumbersome process involved in organizing the trip. Starting from booking the tickets to planning the …
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Time and again, Google has reiterated how fast mobile experience of websites could mean better search visibility. Now, the search engine giant has announced that it has upgraded the way Google Ads calculates the google mobile page speed score of landing pages. According to the latest release from Google, it has updated the mobile page …
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Social media is inherently both expressive and competitive. On one hand, it’s an opportunity for individuals and groups to communicate their ideas and to adopt new ones. On the other hand, it’s a chance to fabricate a brand regardless of your intention, product, background, and more. Legitimacy is secondary to attention and a following, when …
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In its recent move to eliminate spreading of false information, Facebook removes fake pages from its repository after suspecting coordinated inauthentic behavior. On Jan 17th, the company removed around 500 pages. Most of the pages removed originated from Russia; a few pages were owned by the official media agency of Kremlin. The pages that …
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