Top 29 Digital Marketing Books Every Marketing Professional Should Read

The territory of Digital Marketing is a shifting landscape that changes continuously. However, if done precisely by following trends and utilizing well-suited strategies, then digital marketing guarantees gigantic returns as well.

Specialists are accompanying their presentations, webinar sessions, and best digital marketing books to give digital marketers a chance to comprehend the moves of success in 2024.

Incorporation of digital marketing is a need among brands and organizations all around the world, and advertisers are conceptualizing wherever to single out, take measures, and get down to business for new trends and procedures of the digital arena.

Books have always had a high ground in the channelization of information. However, the affirmation of success comes through the well-suited choice of digital marketing books.

Book reading fills your head with new bits of data in a short measure of time. At a low value, you get rich bits of knowledge of incredible pioneers. Creators put their life experiences in a contracted form to upgrade your vision.

With regard to digital marketing, you’ll find different in-depth online articles. Diverse choices bring forth disarray.

Books spare your time and exertion by retaining works of best marketers in an organized way. Encircle yourself with the following digital marketing books to help your online empire. 

We have also included 29 best books to learn digital marketing that were recommended by SEO gurus who shared their insights with us on our SEO On-Air podcast.

Top 29 Digital Marketing Books Every Marketing Professional Should Read

1. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

By Eli Schwartz 

Eli Schwartz is an SEO expert and consultant with more than a decade of experience in the industry. He’s led the SEO team at SurveyMonkey and worked with leading brands, including Shutterstock, Gusto, WordPress,Quora and more and has implemented global SEO strategies to drive spectacular growth for them.

His book, Product-Led SEO, delves into a comprehensive approach to implement SEO in a product-centric environment. It addresses specific audiences and is a go-to option for product specialists, managers, and SEOs working on scalable products, making it one of the best digital marketing books of all time.

What readers have to say (Amazon reviews)

• “Product-Led SEO pushes your thinking with paradigm shifts backed by compelling arguments. I found my own views on best practices evolving as Schwartz illuminated flaws in conventional wisdom. He successfully proves SEO success depends not just on what you do, but why and how.” -Shannon Hayner
• “As Eli points out in his book, when managed strategically SEO can be a powerful growth engine. The book proves that leveraging SEO can contribute a massive amount of new business value.” -Tom Shapiro

2. How To Get to the Top of Google: The Plain English Guide to SEO

By Tim Cameron-Kitchen

Tim Cameron-Kitchen is digital marketing expert, author and the CEO of Exposure Ninja. He specializes in multiple verticals, including SEO, content marketing, PPC, social media and email marketing and has five best-selling books to his name.

This book, How to get to the Top of Google, answers a wide array of questions, from how Google chooses websites to rank to how to build an SEO strategy that drives massive results, using simple language. That said, this is certainly one of the best digital marketing books for beginners.

What readers have to say (Amazon reviews)

• “One of the most honest and clear layed tips, tricks and techniques about SEO! Super clear english language to read. Highly recommend either for beginners either for advanced.”- Indre Bee
• “Good book with a deep description of SEO. I find it very useful. Good for SEO and SMM people.”- Dimple Sharma

3. Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

By Russell Brunson

Russell Brunson is a New York Times bestselling author and the co-founder of ClickFunnels.

His book, Dotcom Secrets, is a great choice to learn the how-to of internet marketing. It offers valuable insights on creating sales funnels, optimizing web pages, and mastering the art of persuasion to boost conversions. It emphasizes the importance of understanding customer psychology and provides practical solutions and strategies for increasing traffic and sales.

What readers have to say (Amazon reviews)

• “Excellent book. This is basically a business development book that incorporates internet marketing best practices. I’d highly recommend it to any business owner that does any internet marketing. It’s worth well over $1 million if you put it to use.. so if you can pick it up for less than that, it’s a bargain!”  – Dan D.
• “The concepts were so easily explained and supported with real life examples that I could not put it down without completing it.” – Arif

4. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

By Pete Koomen, Dan Siroker

Pete Koomen and Dan Siroker are ex-Googlers and the founders of Optimizely, a digital experience platform software provider. A/B testing and multivariate testing tools are some of their major offerings.

A/B testing is the concept of checking different versions of a web page to measure performance and improve conversions. Using A/B testing, brands can improve the effectiveness of their marketing campaigns and offer better user experience to prompt conversions within their marketing and sales funnel.

Written by two field experts, this book emphasizes the need for A/B testing to drive better results. It features several real-life examples to pinpoint how A/B testing is an effective way to optimize websites and expand profit margins.

What readers have to say (Amazon reviews)

• “I give it five stars because the book is concise and written by experts who know what they are talking about. They had access to success stories from popular companies. This book is for people who have a website with sufficient traffic to perform the experiments.” -Jaime Montoya
• “As someone who has been running controlled experiments (e.g. A/B tests) for over 10 years at Amazon and Microsoft, I found it fun to read with motivating examples that are easy to understand by anyone thinking of trying A/B testing”. -Ron Kohavi

5. The Ultimate Sales Machine

By Chet Holmes

Chet Holmes was one of America’s top marketing and sales experts. He worked with over sixty of the Fortune 500 companies as a marketing executive, trainer and strategic consultant.

This is a handbook for those who aim at achieving success in sales and business. Holmes introduces the “Pig Headed Discipline” concept, emphasizing the need for unwavering focus in order to be successful He also explains key principles such as time management, training, and client relationship building to accelerate sales.

What readers have to say (Amazon reviews)

• “Chet Holmes has brilliantly simplified the art of long term sales growth. Creating your high value pitch, sales strategic objectives to hiring the best and retaining. This book is a classic must read and then implemented. Written in a very simple manner, having good practical examples to relate with. This one for sure is added to my, must carry list of books for day to day reference. Highly recommend, go get it Now.” -Deepak Singh Thakur
• “It’s the concept of pigheaded discipline and determination, if you understand this the concepts presented throughout the book will make more sense and it will take your sales game to a whole new level!”-Matt Perez

6. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

By Donald Miller and Dr. J.J. Peterson

Donald Miller is the CEO of StoryBrand and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years.

This particular book will guide you on how to create and implement a sales funnel that will boost  traffic and drive sales for your business 

The checklist created based on proven principles from Building  StoryBrand practically showcases how to build a sales funnel that touches upon the customers’ needs and while communicating the brand message effectively.

What readers have to say (Amazon reviews)

• “Absolutely clear and concise book. Refreshing! Donald Miller is amazing. I look forward to reading more of his books and learning exactly how he can make a book such an enjoyable read.” -Shakti Chauhan
• “I was looking for something with very practical steps, this book is just amazing to help you come up with your marketing copy for your website. This is a very step by step guide and with practical exercises which you can do with yourself or your team. An amazing must read.”-Mohammad Danish Siddiqui

7. In the Plex: How Google Thinks, Works, and Shapes Our Lives

By Steven Levy

Truth be told, very few companies have been as successful and as looked up on as Google. Google did revolutionize the world of the internet like nothing before. How did Google achieve this glory of all times?

In this book, The Plex, Steven Levy transports readers inside Google headquarters-the Googleplex-and unwraps how Google works.

Penned down with the co-operation of Google’s top-tier management, including Sergey Brin and Larry Page, this book presents a behind the scenes version of the search engine giant. That unique perspective is one of the reasons why we have listed it among the top 10 digital marketing books on our list.

What readers have to say (Amazon reviews)

• “Compelling. The advent of the Internet has changed the world, and Google has invented two essential Web features. One is a search engine, which enables us to reach our destination websites. Another is a monetizing scheme with advertisements, which brought the company huge money. This book chronologically describes the company’s history, from its inception to the emergence of its rival, social media, with exciting Googlers episodes.” -Tamano
• “If you’d ask me which technology journalist should write a book about Google, then Steven Levy would be high on my list. He is able to write about technology in an engaging way, making “In the Plex” and insightful book about how Google works… and how it doesn’t work.” -Bas Vodde

8. The 22 Immutable Laws of Marketing

By Al Ries and Jack Trout

Al Ries was a marketing expert, author and  the co-founder of Ries & Ries, a consulting firm based in Atlanta. Along with Jack Trout, the co-author of this book, Ries coined the term “positioning” and aligned it with marking in their other book titled “Positioning: The Battle For Your Mind”.

In the book, The 22 Immutable Laws of Marketing , just as the title suggests, the authors have come up with a set of 22 principles for making better sense of marketing and be a winner when it comes to execution. That makes it one of the best digital marketing books of all time, a must-read for SEO marketers.

What readers have to say (Amazon reviews)

• “Absolutely the best marketing book. wow. a must read for those in business. easy to read, broken down in steps, actually pretty fascinating info.” -Esther Litchfield-Fink
• “Liked the simple explanation with examples on how to approach Marketing. Do’s and Don’ts of marketing were explained very clearly.” -Abhinav Toshniwal

9. The Ultimate Guide to a Successful Business Website

By Jason P OConnor

Do you want to build a new SEO-optimized website or upgrade an existing one? If yes, this book by Jason O’Connor is for you.

O’Connor is a professional Internet consultant specializing in web design, programming and marketing. He owns Oak Web Works, LLC. 

Written by an industry professional, this book will explain everything you need to know to go build a fully-functional, money-making website for your business. It offers step-by-step guidance on website creation, hiring a web designer and so much more.

What readers have to say (Amazon reviews)

• “ Mr. O’Conner has put together one of the best books on creating a business website that I’ve seen in a long time. He doesn’t pack it with technical jargon, as far too many of these type books do, and he takes his time in explaining everything you need to consider in building, or rebuilding, a business website.” -James Sadler
• “I would recommend this book as a starting point for getting your website up and running. Lots of good ideas and concepts to think about and it’s organized very well.” -Mark Holte

10. Jab, Jab, Jab, Right Hook

By Gary Vaynerchuk

Gary Vaynerchuk, four-time New York Times bestselling author, is an early investor in organizations like Twitter, Tumblr, Venmo, and Uber.

With a full-service digital organization, VaynerMedia, he has helped Fortune 500 organizations in creating different digital and social networking techniques.

The book features the art of winning the hearts of clients by acing the ability of social media marketing. It gives the winning mix of right punches and hooks for setting off an emotional reaction.

Gary calls attention to how notorious brands create low-quality content without understanding the social media platforms.

He encourages advertisers to regard the platform and its users since individuals come with different mindsets on various platforms. With fewer right hooks and more punches, he gives the outline to changing followers into brand loyalists.

What readers have to say (Amazon reviews)

• “This is a valuable guide for anyone who intends to master the social media. Gary wrote the book in 2013 but most of the content is still relevant in 2018.What one needs to learn from this book? The strategies and platform might evolove as the time passes but the approach he shares will be relevant in the future too.” –Faisal.
• “It has practical case studies on what is a jab and right hook in the world of social media. You can have a wrong jab and wrong right hook. Have a great boxing match.” -Vikram Shetty.

11. Digital Marketing: Strategy, Implementation & Practice

By Dave Chaffey & Fiona Ellis

Dave Chaffey has composed different online marketing books like Digital Business and E-Commerce Management, the E-advertisers Bundle, and so on.

He is a lecturer of Marketing at Cranfield and Birmingham Universities. Fiona Ellis-Chadwick is a scholastic expert for BBC and Lecturer in Marketing at The Open University Business School. She has, likewise, co-authored “Standards and Practice of Marketing.”

Digital Marketing books give details by including practical business examples, interviews, and contextual analyses that let perusers fathom digital marketing in reality.

Composed by Dave Chaffey and Fiona Ellis-Chadwick, this digital marketing book is favored for seeing each and every part of this type of marketing, and the individuals who wish to know how to advertise from basics to most recent trends must read this one.

Among other top digital marketing books, this book gives practical direction on how entrepreneurs can get the most out of digital branding to meet their marketing objectives, and get feasible existence in the hard-hitting rivalry in business sectors.

What readers have to say (Amazon reviews)

• “I read this for the Digital Marketing module of the CIM Level 4 Certificate in Professional Marketing. It covers all areas digital marketing with case studies, current examples. Useful for both theory and application. Highly recommend!” -Cupcake.
• “Got this for my Digital Marketing diploma – a ton of info with lots of cross referencing and further information and resources links. Well worth it for consolidating what you learn on the CIM course.” -The Blonde Plotters.

12. Youtility

By Jay Baer

Jay Baer, the owner of Convince and Convert Blog, is a marketing keynote speaker, digital marketing pioneer, and a host of Social Pros podcast. Since 1994, he has counseled more than 700+ brands, including the Fortune 500 organizations.

With Youtility, he breaks the conventional attitude of hype marketing. The book enables prospects to make better choices over the long haul.

He encourages organizations to adjust to the constantly changing marketing industry by building associations with information.

The entire book rotates around savvy advertising with the point of transforming a one-time customer into a long-term client.

With genuine corporate examples, he explains how purchasers have the upper ground to sift through hype-filled marketing.

What readers have to say (Amazon reviews)

• “Jay Baer introduces a developing concept in marketing that focuses on the individual consumer rather than the mass market. It’s an approach that’s gaining a growing following and one that gives small businesses a level playing field to take on the big brands. This book is a useful push to make your business a Youtility business and provides some handy examples that you could try today.” – Mr. Russel Davies.
• “Excellent book”. -Abhay Kumar

13. The Social Media Bible: Tactics, Tools, & Strategies for Business Success 

By Lon Safko

Lon Safko is CEO at Innovative Thinking. His book The Fusion Marketing Bible was a hit #3 on Amazon, while The Social Media Bible was a hit #1 on Amazon.

This is the best book for digital marketing experts, firms, organizations, small or huge business ventures as it is updated with all the new procedures, data, and strategies expected to get business success through social media marketing.

Each of the updates and tactics required for marketing through Twitter, Google Search engines, Yammer, mobile marketing, gadgets, plug-ins, applications, and so forth are incorporated into this Social Media Bible.

What readers have to say (Amazon reviews)

• “A gem for those who want an orientation to The Social Media world.”-Varifree
• “Very well written and also very interesting. I recommend to read it to thse that want to improve their business through social media!”. -Maria Rita Pellegrino

14. Epic Content Marketing

By Joe Pulizzi

Joe Pulizzi, the founder of Content Marketing Institute, is a content marketing strategist and podcaster who organizes the content marketing show ‘Content Marketing World’ in North America. He is otherwise called the ‘Godfather of Content Marketing.’

In his book, Joe discloses how to recount an alternate story by winning the hearts of the crowd with sensible marketing and less clutter. He offers importance to the valuable content that purchasers are always excited to devour and share.

This 350+ page content marketing book mentions every tool for making and appropriating the content by setting out the targets, standards, and core techniques in a simplified way.

The creator urges organizations to quit talking about themselves. He weighs on finding a genuine voice by adhering to the brand story for client engagement.

What readers have to say (Amazon reviews)

• “Very good book really, would have been great if the author had spent more time on how to identify stories that matter to your audience by examples.” -Kindle Customer.
• “Great book (delivered in great condition). Real food for thought. Content marketing is a strategy that I now realise I need to engage with and this book gives me a good understanding and structured approach to what I need to do.” -Mr. E. Ferguson.

15. The Big Data-Driven Business

By Russell Glass & Sean Callahan

Russell Glass is head of Products for LinkedIn Marketing Solutions. He was additionally founder, president, and CEO of Bizo, which was a B2B audience-marketing platform, while Sean Callahan is a co-author and Senior Manager, Content Marketing LinkedIn.

For fruitful digital marketing in 2024, significant data will be the most prevailing source of bits of knowledge about your potential clients, and this book will be conclusive in understanding the significance of Big Data.

The book incorporates expert advice and genuine cases that work as a helping medium to beat contenders and win clients skillfully.

The Big Data-Driven Business is undoubtedly one of the best marketing books of 2024 that tells you strategies that lift the benefits of organizations by utilizing big data most thoroughly. Data-driven campaigns will be a standout amongst other real trends of 2024.

What readers have to say (Amazon reviews)

• “Love this book, really a Must to buy if you are into Digital Marketing.” -Keey85
• “Joe Pulizzi is the undoubted content marketing expert. Full of great examples and advice to make a real big impact to your organisation.” -Supaluca

16. Permission Marketing

By Seth Godin

Seth Godin, the founder of Yoyodyne and Squidoo, is the writer of 18 books distributed in more than 35 dialects. In 2013, he was conceded into the Digital Marketing Hall of Fame.

Permission Marketing, the marketing classic, enables advertisers to shape their message as per clients’ eagerness. He rejects the idea of ‘Interruption Marketing’ where organizations offer the item by pushing the thought like a pushy sales representative.

He shares practical techniques and case studies for pulling in potential clients. This book accentuates the requirement regarding permission as a benefit.

With consent, comes the huge duty to impart significant content to the audience base. Four tests of Permission Marketing makes the firm establishment for trust and brand awareness.

What readers have to say (Amazon reviews)

• “Great book on how to market in the new age odf digital marketing. Talks about how one should take permission before you go ahead and market your products to anyone, makes sense!” -Rohan Baindoor
• “A good guide to connect and leverage your customer’s permission to grow your business.Stresses the importance and relevance of permission in today’s cluttered world, and how customers value your respect for that permission.” –Amazon Customer

17. Art of SEO (3rd edition)

By Eric Enge

Eric Enge, CEO, and founder of digital marketing agency Stone Temple Consulting is known for breaking new grounds and disposing of regular myths in the search engine industry.

Jessie, the founder of SEO agency Alchemist Media, is one of the first nine founders of SEMPO (Search Engine Marketing Professional Organization). She was the first individual to pitch the PPC click fraud in 2001.

Stephan, the founder of the SEO organization Netconcepts, invented the computerized pay-for-performance natural search tech platform ‘Natural Search Optimizer.’ His incredible command in SEO, profitability and other online themes landed him more than 100 talking gigs around the world.

The third edition furnishes digital marketers with a refreshed rundown of SEO tools and website optimization techniques.

These three recognized experts had investigated the inward workings of search engines in this 990+page guide, which can be considered as one of the best books about digital marketing.

The perusers get a glimpse of the search and SEO industry future by understanding the impacts of different algorithmic updates, instruments for tracking results, and new developments in mobile, local and vertical SEO.

What readers have to say (Amazon reviews)

• “Amazing book to read. This book provides indepth knowledge abt search, keywords, mobile seo ,local search n so on,I ll highly recommend this book.” -Vishesh Bhalla.

• “Prompt dispatch. Excellent presentation. You can easily become a Master with this book. Explains everything, even history that helps you understand better algorithms and how the search engine works.” -Karen De Nóbrega.

18. The New Rules of Marketing and PR

By David Meerman Scott

David Meerman Scott’s considerably long list of advisory customers incorporates Hubspot, an organization he assisted raising from a modest bunch of customers to more than 30,000 clients in 90 nations with his deals and marketing techniques.

His book has been converted into 29 dialects, and many colleges and business colleges have included it in their curriculum. The book offers a well-ordered strategy for expanding visibility and sales by speaking with the buyers specifically.

It offers resources for business owners and entrepreneurs for building a solid advertising and PR program. This functional guide comes with entrancing case studies and detailed analysis for certainly marketing any item, administration, or thought.

What readers have to say (Amazon reviews)

• “Very informative. It is the perfect tool for marketing in today’s digital age.” –Peter Duffey.
• “Very informative. It is the perfect tool for marketing in today’s digital age.” -Tomxico.

19. You’re My Favorite Client

By Mike Monteiro

Mike Monteiro is co-founder and design director of Mule Design, and he has composed two books, and both are distributed by A Book Apart. Design is a Job is his first book.

Understanding customers’ desires are the most important factor for designing and executing an effective branding campaign, and this book helps in doing that most extensively.

It tells strategies that ought to be injected into digital marketing ventures, web designing, and improvement forms for pulling in and maintaining potential customers.

Just following your taste will never give you a chance to get the success that you wish for, and that is the reason why including tactics that are detail-oriented is crucial for accomplishment in the present digital world.

What readers have to say (Amazon reviews)

• “Mike Monteiro has already proven himself to be one of the most important thinkers in the design world today, and he does so again with this gem of a book. If you want to learn, grow and you’re OK with not being curled all the time by an author, you’ll come away with valuable insights here. Highly recommend it!” -Marcus.
• “This is an incredible voice for designers and design-thinkers. Mike’s writing style makes it accessible to those working in the industry. His voice is authentic, his solutions are solid, and his advice can benefit any organization. As a designer, I found myself nodding along vigorously and doing air-punches as I read along. I strongly recommended this to my CEO and other non-design colleagues. The content is useful and applicable, and you can’t beat the price.” -Kate Kimble.

20. Digital Marketing for Dummies 

By Ryan Deiss and Russ Hennesberry

This 300-page book covers marketing planning, SEO, SEM, social, display, paid, email, and data analytics.

This book gives special focus on the importance of landing pages along with 50+ blog category ideas like:

• Lists
• How-To’s
• Comparison
• What-If
• Product Tips

Overall, this is one of the most elaborate books about digital marketing and can also be considered as one of the best social media marketing books of all time.

What readers have to say (Amazon reviews)

• “An excellent introduction to all aspects of marketing. Really helpful” -Kindle Customer.
• “Bought this for a gift for someone who’s a new business owner.” -Pat Hawkins.

21. Hug Your Haters

By Jay Baer

This book offers a concrete framework of proper customer service by guiding on how to address public and private complaints and grievances. This book also tells you the right time to respond to the customer’s complaint and how to utilize the best tools and practices to turn your company’s problems into a profitable solution.

With many interesting case studies, this book will keep you hooked till the end and will teach you the secret to tackle haters with compassion, wit, and presence of mind.

Your business can only see constant success when your customers are consistently happy and to make it happen, you need this book to learn the very basics.

What readers have to say (Amazon reviews)

• “Many books I’ve read on anything remotely related to digital marketing are based on the author’s experience alone. This book is filled with data from Edison Research and examples from business owners in various markets. Extremely helpful, useful and always kept to hand for data.” -Ed D.
• “Great book for any form of selling job, really interesting read” -Lollie

22. Building a Story Brand

By Donald Miller 

Donald Miller’s  A Story Brand offers the perfect solution for struggles that business leaders often face. This book decodes the method to connecting with customers by revealing seven universal story points that all humans respond to, the real reason why customers make purchases, how to simplify brand messages so that customers understand them, and how to create the most effective messages for online and offline marketing. 

In this ever-distracting world, it is important for business owners to know the way to cut through the noise and reach out to customers. Donald Miller’s book is a reflection of his seasoned expertise in helping brands connect with customers to grow their business.

What readers have to say (Amazon reviews)

• “This book is an absolute treasure! It speaks about a brands message in a way no other book does. It had been lying around for a while before I picked it up and now I regret the delay. This book gave me more clarity within two days than many courses and workshops and talks in the past two years. The knowledge shared in this book is generous and it deserves all the praise. It makes you look at your brand in a way that is so clear and focused that the next steps aren’t hard to figure out. I highly recommend this book!” -V111.
• “There are very few books that keep me glued and this is one of them. In fact, I read the entire book on a journey from Toronto to the UK. Whether you’re starting off in business or have an established business you need to buy this book to gain clarity in the message you deliver to your customers. The book is well written and comes with an online application for building your brand story. The app itself is brilliant and work the small investment in the book. Not only that, it’s clear that Donald not only talks the talk but implements the strategies he teaches in his own business. His book, website, app and upsells are crystal clear to understand. Time to start applying this stuff to my own business!!” -Nadeem Mohammad.

23. Lean Analytics

By Benjamin Yoskovitz and Alistair Croll

Lean Analytics steer you in the right direction when it comes to creating a product that people would love. Whether you are a startup founder or an entrepreneur trying to swim against the tide, your biggest risk is creating something that will be widely accepted.

This book by Benjamin Yoskovitz and Alistair Croll teaches you to measure and analyze as you grow your business, find the right customers and decide what to build, how to monetize and promote it. 

This is the only handbook you will need to take your product from its initial stage to the market and beyond. With 30 case studies and several interviews with investors and founders documented in this book, it is a wise investment for all the lean startup founders out there.

What readers have to say (Amazon reviews)

• “Very well organized and written. Im a big fan of lean practices, it fits very well for companies that are struggling with growth or ‘what next’ type of q. It can help com to steer from ‘do everything, so that something will be a success’ to ‘focus on things, to arrive on successful thing, through iterative process’. Must read if you a lean fan.” -Pushkar.
• “An excellent summary of the data that every business owner needs to be thinking about in the modern era. Although the authors aim this books squarely at companies in the IT space, the methodologies and data points that EVERY young (ie not yet-quoted) company needs to focus on. We are all operating in the digital age and understanding the metrics which matter in a digital world is essential to keeping one business moving forward. I found this an excellent book, even though I described it to my business partner as akin to a “horror story” you keep on turning every page knowing that the next discovery is yet another “body” to be uncovered, ie some metric/measure that you know you really should have data for, but for some reason has eluded you! A very useful practical guide to thinking about what metrics really matter in modern business.” -Ian H.

24. Hacking Growth

By Sean Ellis and Morgan Brown

This book decodes how some brands grew into powerhouses despite their humble beginnings. Brands like Airbnb, Pinterest and LinkedIn have grown from simple products to something that the world looks forward to. There’s a special branch of study to learn this pattern of growth, also known as growth hacking.

The book offers a truly rewarding experience to the vast community of growth hackers. This book tells you how to increase customer base and market share and walks readers through the process of creating and executing their own custom-made growth hacking strategy. 

What readers have to say (Amazon reviews)

• “Although to be honest, I will only read 90 pages as of now but man! Already this book has proven it’s worth. I want to binge read it but I’m holding onto myself. I will read it slowly and carefully.” -Manav M.
• “Technical book for those who have the lean startup background. More context on tools for analytics may have been helpful.” -SS.

25. Ogilvy on Advertising

By David Ogilvy

Ogilvy on Advertising is a vintage book that covers every aspect of advertising. It explains the core concepts of this field and then goes on to explain the advertising job market and how one can get these jobs. David Ogilvy focuses on the four fundamental pillars of advertising: : maintaining professional discipline, performing intense research, being creatively brilliant, and producing results for clients.

This book further spills the secret weapon of a marketing executive,i.e., direct mail and also explains the good causes advertising can be used for. The author’s personal opinion on the flaws of advertising and his belief in reviving print advertising is a treat to all new age advertising professionals reading this book. This book was originally published in 1985. 

What readers have to say (Amazon reviews)

• “Being an advertising professional, this is one of the best books that you would love to read, get insights from and obviously collect. I have always wanted to get a dig into the brain of Ogilvy and the path breaking campaigns they created. A cult in itself! Go read it this weekend  :).” -Saptadeep.
• “A great, easy read. Good to see a man ahead of his time place copywriting and direct response in its rightful place, as a cornerstone of advertising. Most of the principles, and certainly the spirit, of this book are equally relevant today as when this book was first published.” -Grant Perry.

26. Influence: The Psychology of Persuasion

By Robert Cialdini

‘Influence: The Psychology of Persuasion’ is a book written by Dr. Robert B. Cialdini,  a Phd. in Psychology.  The book tries to find out what makes people say “yes”. he book is based on the fundamentals of marketing and helps readers understand and analyze the same. The author’s  extensive research on human psychology has enabled him to come up with six universal principles that teaches readers the art of becoming a skilled persuader. 

What readers have to say (Amazon reviews)

• “Great book to learn persuasion techniques . It also tells how to defend us from people using such tricks for profit. It uses academic research as evidence to support its techniques. The vocabulary and sentence structure used in the book can be further simplified and made crisp.” –Rabbit King.
• “A fascinating read, if a bit dry at times. It really makes you think about the marketing that is aimed at you. It makes you question the “great deals” you have got in the past and the ones currently on offer to you (a great money saving device!) It can lead you to feel quite cynical about the way companies (and some individuals) behave. But if you step back a bit, the book gives you the tools to defend yourself with (or approach others with – if you are a marketeer!) and helps you make more informed choices.Some of the samples are so small that statistically the assertions are difficult to back up, but if you put that to one side you can believe the experiments would get results in the stated direction.” -Luke It Or Not.

27. Content Machine

By Dan Norris

Dan Norris is a 4-time Amazon best-selling business book Author. His book, Content Machine, outlines a strategy to establish a 7-figure business utilizing the power of content marketing. The author shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years, spending only $181.23 on advertising.

The book further covers the biggest mistakes that kill content marketing efforts and how the best marketers in the world have built their audience with the help of right content marketing strategies. Whether you are a writer, blogger, entrepreneur or business owner, this book is a must in your collection if you want to leverage the power of content marketing.

What readers have to say (Amazon reviews)

• “I should say Dan has done a commendable job by gathering an exhaustive list of tools, people success stories real life examples. Any one who wants to start or pursue as a Content Marketer. Highly Recommended!” –Abishai Billigraham.
• “I read this book end of 2016 and meant to post my review but I forgot. Dan is actually very knowledgable and truly understood what people need to create and start their business. Every chapter provides useful guidance ( beginner to intermediate level) whether you’re a manager or business owner. End of 2018 and went back to one of the chapters to pick up some ideas. I do recommend Dan’s book because it really provides value for your money. Also you get extra bonus with his ready to use templates.” -Paul A.

28. Hooked

By Nir Eyal

This book by Nir Eyal decodes why some products attain worldwide popularity while others fail to deliver. This is explained in the book with the help of the “Hook model”. It is a four-step process embedded into products of many successful companies which encourages positive human behavior.

Nir Eyal, through this book, provides practical insights into use habits and actionable insights into building products that people love to accept. Hooked is a great book for product managers, designers, marketers, and start-up founders.

What readers have to say (Amazon reviews)

• “An enterprising read on a step-by-step process designed by author Nir Eyal, explained with relevant research, case studies, and living enterprise examples. This book is especially relevant and a must-read for people involved in building products or services – designers, entrepreneurs, and innovators. There is also a do-along exercise if you’re looking to apply the learning from each section of this book.” -Natarajan Mahalingam
• “It’s a good book, with quite an interesting theme that dwells into a complete step by step procedure of how some ideas make it big and how others don’t. The only issue I have is that although the author makes a lot of points and gives a vairiety of facts, but somehow when it comes to backing them up with examples he’s only stuck at 3: Instagram, Linkedin and Pinterest. All throughout the book you’ll just keep on coming back to these 3 ideas only. It would have been nice had he talked about more comapanies, maybe even lesser known ones and cite examples from there to keep people engaged more.” –Amazon Customer

29. Getting Everything You Can Out of All You’ve Got

By Jay Abrahams

Jay Abrahms is one of the leading advisors for America’s top corporates. His book teaches how you can turn a simple business idea into a multi-million dollar opportunity by spotting hidden assets, untapped resources and overlooked opportunities.

With this book, you will find a fresh perspective on where to look for and capitalize on opportunities. You will also learn how to adapt and apply certain tools and techniques to apply them in unique circumstances to maximize your income, influence and overall success.

What readers have to say (Amazon reviews)

• “A must buy for anyone even considering starting a business, let alone someone who actually has one. This should be required reading for everyone. The book is also very clearly and simply written, it reads very easily. I am now a fan of Mr. Abraham.” – A. Roy
• “This book is a treasure trove of information on how to build your business the right way, starting from your unique position as Abraham quizzes you with 50 questions on your unique situation in Chapter 3. I’ve never read a book with so many creative ideas, and with stories to help the reader understand how the information can be applied in real life situations. There are a couple of chapters to do with the internet that you may as well skip because the book was published in 2000, but otherwise it’s 20 chapters of inspiring, practical advice on how to get everything you can out of all you’ve got. Buy now!” –Sean

To Conclude on Digital Marketing Books

Reading alone won’t make you a specialist. Make a move. Begin from any book mentioned in the list. These books will extend your comprehension to enable you to exceed expectations in the field of digital marketing.

Aside from removing unnecessary resources, you’ll figure out how to compose and structure drawing in content.

Before taking a look at the sticker price, understand the concealed value. You are fortunate because you’ll get a brilliant chance to gain from specialists’ experiences of training and devotion.