How to Write an Ebook: Definitive Guide

Written by Shreoshe Ghosh

Updated on Jul 29, 2020
Category: Others

Ebooks are short for electronic books that could be read on online devices. It is an extensive form of written content that is available online in PDF format so that it can be downloaded easily. Downloadable resources like ebooks can multiply lead generations for any business online. However, many companies struggle to find a competent writer to create ebooks for their company. Even for experienced writers, writing an ebook for the first time can be a real challenge if you have no idea where, to begin with. 

Writing an ebook is not an arduous task; neither is easy-peasy. It is a step-wise process that requires the right approach. The first thing that you need to consider while preparing an ebook is the structure. Fortunately, ebooks don’t follow a predefined structure, it mostly tries to mimic the way most books are written, but there are many exceptions.

How to write an e-Book

 An ebook can be written on any topic of interest. Ebooks are written chapter wise with possible sub-chapters wherever possible. All ebooks contain images, infographics, videos and audio clips along with written words. Ebooks allow you to talk in-depth on a topic that would otherwise become difficult to accommodate in a blog post or an article. Research is a significant part of ebook creation. An ebook writing required thorough research with proper citations and references.

Ebook Formats

An ebook can be saved in different formats, but the most common of all is the PDF version of ebooks. PDF stands for “Portable Document Format”, which means with a PDF ebook, it is easy to access and read on computers. Electronic Publication or EPUB format works great for smaller devices. It is more flexible than PDFs, and the ebooks can be adapted to any screen size ranging from computers to tablets and mobile phones.

The AZW format of ebook is designed for Amazon Kindle, an e-reader device from the house of Amazon. Users can also open this file format on their desktops, mobiles, and tablets. ODF or Open Document Format is a version of ebook meant for OpenOffice, a series of open-source content creation programs like MS Office. 

Are Ebooks Editable?

Ebooks cannot be edited once saved in any of the file formats mentioned above. So, to avoid any mishap, it is best to have an editable version of the ebook like one saved in MS Word, handy. Ebooks are uneditable mostly to prevent the content from getting modified. 

Writing an ebook is not only about the research, although it is undoubtedly the most vital part. A good ebook also boasts a good design that the readers find easy to follow and follows a pattern that links every chapter of the ebook.

Designing your ebook requires proper visualization. We recommend you to try some of the free online ebook makers like Flipsnack for stunning results

In the following section, we will discuss the essential elements of an ebook, i.e. how to write an ebook step-by-step.

How to Write An Ebook?

Choose a Topic That Matches Your Business Needs

Begin by choosing a topic that matches your business needs. The ultimate goal of your ebook is to generate leads for your business, so pick topics that readers might want to learn by downloading the ebook from your site. Your ebook topic shouldn’t be misleading and deviate a user from the subject. You can research online and pick a topic that is not covered very much in-depth until now. You can find ebook topics from tools like Blog Topic generator and try to make it more comprehensive and engaging.

Outline Each Chapter of Your Ebook

The introduction of your ebook should provide a summary of what the ebook will be about and also generate curiosity in the users to read more. Start by talking about the topic that will be covered in the ebook and end it by asking some significant questions whose answers can be found within the pages of the ebook. 

Although each of your ebook topics and sub-topics will talk about different aspects of the main topic, it shouldn’t be treated as an individual topic, but rather a continuation of the previous topic and preface to the next one. Unless you build the link between chapters, people won’t find it engaging enough to go through all the sections and may skip a few.

Creating a structure of the ebook before you start writing can help you to frame each chapter accordingly. While your ebook should be full of information, keep it at the back of the mind that you are going to use this resource to generate leads.  So make sure to look for link opportunities within the content that will lead users to your website or product/service pages.

Format Your Ebook Content

Ebook content is ought to be extensive, but you have to write it in a way that the users don’t find it overwhelming. Break the monotony of long sentences by separating your content into tables, bullet points, and paragraphs. Use bold texts to highlight any heading or subheadings and italics to add quotes. 

Ensure to maintain consistency in writing style and presentation across the ebook. Stick to a font that is clear enough to be read on small devices. Check if there is enough spacing between two paragraphs or two different subheadings to prevent clutter. 

Design Your Ebook

Designing your ebook requires proper visualization. Right from the cover of the ebook, to the color schemes, fonts and other essential aspects, everything should look appealing to the users. If you are writing an ebook for your business, it should be able to represent the company in the right way. Adding a brand logo on every page of the ebook or adding an “About Us” section at the beginning of the ebook or choosing a color scheme that is in sync with the brand logo are some ways in which you can successfully incorporate your brand values within the ebook content. 

Add Compelling Visuals

Images, infographics, and charts can refine the quality of your ebook and make it more interesting. With ebooks, you can also link videos within your content. Adding compelling and original images can increase the value of your ebook by several folds. Instead of relying on other websites, you can do your own surveys and research work and create charts and graphs based on them. To personalize, you can add your brand logo beside these images as well.

The images and charts that you add in your ebook should fit all types of screen sizes without compromising on the clarity and size. It should also be kept in mind that adding too many visuals can increase the size of your ebook, so avoid adding them unnecessarily. 

Add Appropriate CTA

What’s the point of writing an ebook without a purpose? Imagine people downloading a 1000 pages ebook and being clueless about what to do with it once they finish reading it. Should they just switch to reading the next ebook or take some action that could profit your business? Obviously, you’ll opt for the second choice and to make it happen; you need to add a call-to-action (CTA) at the end of your ebook. 

Since your ebooks readers are already converted into leads by opting to share their contact details to get access to the complete ebook, you need to find ways to remarket your products and services further and push these leads further down in the marketing funnel. Your CTA can be a link to another ebook or a link to a product or service page or a special coupon that could be used to get discounts on availing your product or services. Depending on what kind of business goals you want to accomplish, your CTA can vary.

Specify a Dedicated Landing Page For your Ebook

You’ve spent time and energy on creating an ebook for your business; you might as well give it dedicated space on your website for people to notice. Building a separate landing page for ebook download can prompt users to open the particular webpage, read about the benefits of downloading the ebook and then share their details to get complete access. This will help you in tracking leads and measuring bounce rates or conversions easier.

Promote  & Track

Promote your ebook on social media and create a buzz among your users. Encourage people to download your ebook and write blog posts related to your ebook topic where you can add a CTA, in the end, prompting users to download the ebook to learn more. You can send emails to your mailing list stating that you’ve launched an ebook. You can also execute marketing tactics to promote your ebook to a broader audience. 

Along with promoting the ebook, you should also track the engagement and conversion using the right tools. This will help you to understand the effectiveness of your marketing strategies and modify them accordingly.


Ebooks are not created in a few days and need months of planning and preparation. These useful resources can leverage the success of any business and bring them quality leads. So take time to create your own ebook and follow all the steps mentioned above for proper execution. 


About Shreoshe Ghosh

Shreoshe has been crafting and editing content on multiple niches for more than 4 years. She specializes in blogging on SEO and digital marketing. When she isn’t writing, you can find her working for the welfare of street animals. Reach her @ Mail | LinkedIn | Facebook or View all posts by Shreoshe

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  1. Avatar

    Great post! Just shared this with my team of ebook writers and they found it quite informative. Keep up the good work.

  2. Avatar

    Thanks for this! I’m working on my first ebook right now and it’s helpful to have so much good advice in one place.

  3. Avatar

    Thanks for the great insight! For a long time I am thinking of writing a comprehensive ebook, but actually didn’t know how to go about it, and your timely post cleared up the clouds!

    • Avatar

      Great to hear that Michele. Please send it e-book once it’s done. I’m sure it will be a great read.

      • Avatar

        Sure Dileep Thekkethil

  4. Avatar

    Fantastic post! Thank you for sharing this. I stumbled onto this post, and you have converted me to start writing my own e-book.

  5. Avatar

    Thanks for posting this article! I’m hoping to write my first ebook this year, and your tips are going to come in handy. Also, I wanted to know which software I should use to write my e-book?

  6. Avatar

    I’ve been considering it for a while. I think what’s holding me back is the technical stuff, but you’re making it sound pretty easy.

  7. Avatar

    This most helpful ebook because in a world which I don’t know too much about, but which I intend to penetrate and learn, this book placed me solidly on the path towards success in writing ebooks. I am grateful to the author for sharing this obviously extensive knowledge.

  8. Avatar

    How hard is it to publish an ebook as a hard copy? Ebooks are great for today’s society where people don’t actually buy books anymore but do you miss the traditional type of books? I want to know the process after publishing an ebook and how to sell it as a hard copy?

  9. Avatar

    This is awesome, but what website did you use to publish your ebook? I’m almost done with my book, but I don’t know where to post/publish it.

  10. Avatar

    I’ve been struggling to think of ways to monetize my blog and this could be one way for me to do it among many others. I’m definitely going to look into how to actually create an ebook.
    Thanks for the motivation!

  11. Avatar

    Thanks for the great post, Shreoshe. You inspired me to write an E-Book. Writing an E-Book is uncomplicated when you have guidance like this. :)

  12. Avatar

    Thanks for the guide Shreoshe. I’m hoping to write my first ebook this year, and your tips are going to come in handy.

  13. Avatar

    Thanks for posting this! I’m planing to write my first E–Book this year, and your tips are going to come in handy.

    • Avatar

      Hi James,

      Great to hear that.

    • Avatar

      Hi James,

      Great to hear that. Please share the copy of the e-book with us too.

  14. Avatar

    Can I make money from an e-book without doing a blog? I don’t have a blog and I want to write an e-book anonymously. Recommendations?

  15. Avatar

    Hi Shreoshe,
    Please tell me how do you go about conducting market research prior to writing an ebook to see if the book will actually sell?

  16. Avatar

    Hi, I’m all set to publish my E-Book. After publishing it, what would be the best way to promote it?

  17. Avatar

    What is the best strategy for turning website visitors into leads? Would free e-books help?

    • Avatar

      Hi John,

      It should work if you place it in the marketing funnel appropriately.

  18. Avatar

    How do I write a captivating blog post to promote my free e-books?


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