What are Nofollow Links? What are its Benefits in SEO?

By:  Samridhi Bhatia

September 1, 2022

Do you know nofollow links are beneficial for the SEO of your website? Well, when you’re about to set up the strategies to market your business online, getting your brand visible on the search engine is necessary.

To improve the rankings of your website in a Google Search, or to attract more customers to it, one important thing that you need to do is to push your brand in a better way for making it visible in the top Google SERPs.

Nofollow Links


If you want to encourage new customers to your website, as well as improving the search rankings, you need to build links of your website, on other websites.

Since you all learn that there is a distinct type of links exist, it entirely depends on what kind of links you’re making to your website. However, it’s true that neither type is bad.

There are two types of links that you can add that includes dofollow and nofollow links. Nofollow is less beneficial as compared to that of dofollow links. However, it isn’t the whole story.

Nofollow backlinks have their benefits for those who want to increase the SEO of their website.

An Introduction to Nofollow Links!

Well, you must be thinking what the nofollow links are?

These are the links that don’t pass any link juice to the target website. The actual meaning of “Nofollow” link is “Don’t count this” or “Don’t follow this.”  Even though no link is passed, but there’s no doubt that these links are valuable, and plays an important role, which is explained in this post. Read it further!

Benefits of Nofollow Links!

It’s true that this type of link does not help in the SEO of your website directly.

However, this link is one of the factors that maintain the stability of the search engine rankings of your website. Here we’re providing you with the benefits of Nofollow links. Check out these!

Nofollow Links

Improves the traffic on your website!

Nofollow gives your website the one crucial thing, the traffic. If your site doesn’t have the quality traffic, no conversions will be there.

If your website is getting the nofollow link from the relevant source, it will help you increase the traffic coming to your website.

No matter on which niche you’re working, if you’ll get the nofollow link, it’ll generate extra website traffic that would improve the SEO of your website.

Do you know that just a straightforward nofollow link to your website, around 150 to 200 visitors’ get increased? Moreover, that traffic will be the quality one.

Increases the PA, DA & other metrices!

Getting the nofollow links to your website improves its page, as well as Domain Authority. This is one of the important factors for the advertisers these days.

This is because if your website is having good domain authority, page authority, and other metrics such as Alexa Rank, advertisers will prefer your website to market their products and services.

Well, generally these factors aren’t considered as the ranking factors for a search engine like Google, but tools like Moz, Alexa, and Ahrefs have a complete data of the links you have on your website.

Therefore, if your website has a number of nofollow backlinks along with a relevant source, all such metrices like Alexa, PA, DA and other might get increased.

Helps your website gain authority!

One more benefit of adding the links of nofollow type is that it would help your website to gain some authority. If you’re adding an appropriate number of Nofollow links, a good amount of traffic will come on your website.

You’ll also get more subscriptions for the newsletters. This means that it will help your site in building the authority, but you need to keep in mind that this thing is possible only with high-quality content.

Nofollow Links act as the safest tags!

This link works as a safest tag for your website. This means that you don’t need to worry about the added nofollow links pointing your website. For this reason, Google won’t penalize yours for the backlinks.

Remarkable Ways to Get More Benefits from Nofollow Links

It’s not necessary that all the nofollow links be created equally. The best tactic to get benefits from such links includes the engagement of the target audiences and keep them coming on your website again and again.

Nofollow Links

Some of the remarkable tips that would help you get benefits from building the nofollow links are mentioned below. Implementing these tips on your website will give you positive results.

1. Create Engaging and Relevant Content!

You all learn that when it comes to the optimization of your website, one and the most prior thing on which you need to work is creating engaging content.

Same is the case with nofollow links. If you want to get the most benefits from such links, all you need is a good piece of content.

Content is one of the most important things that compel people to come to your website and stay there. Not only this, if you’ll be able to create exciting content, it’ll work as the main thing that would encourage the audience to come back to your website.

If you’re going to add links to your content, make sure you add it in the most relevant place. This is because it’ll encourage people to click on it.

When someone else is creating the content for their site, you can’t control that, undoubtedly. However, what you can do is requesting them to add your site’s link on the top of the page.

2. Combine the link types!

If you’ll focus only on either of dofollow or nofollow links, it’ll badly affect your website and won’t improve its search engine optimization. Including both the links in your content will make your content reach more people. Also, it’ll boost the rankings of your website.

For this reason, make sure that you include the combination of both the links, dofollow and nofollow. After adding the links, maintain a proper ratio and do experiments to check what exactly is giving you the best results.

3. Make your visitors share your link on their timeline!

Adding useful content providing all the required information to your viewers would make it easy for them to share it on their pages.

If you want to transform one nofollow link to a number of dofollow links in a better way, this is one of the best ways to implement. This would automatically increase the organic reach of your post.


Link Building is a procedure that involves smart work, not the hard work. It should be done in such a way that it’ll keep your website appearing on the top of the Google Search Engine Result Pages.

This is why, for maintaining the balance, what you can do is comment on other blog posts based on the niche similar to yours.

In this way, you’ll be able to build a relationship with those websites. You can also use social media to reach greater audience and increase your chances of link building.

At the same time, you’ll be gaining some links of nofollow type. From the above post, it can be concluded that the nofollow links are beneficial for your website’s rankings.


Samridhi Bhatia


3 thoughts on “What are Nofollow Links? What are its Benefits in SEO?

  1. Thank you for this awesome SEO information Sir. I do have some few questions, can someone has 1000000 back links and above? Is there anything wrong with having too many back links?

    1. Joe,
      I don’t think the number is going to create any problem but the way you got to the magic number is what Google is looking into. If all backlinks came to you naturally, let me tell you it’s an achievement. Out of this even if 50k are from low quality sites, and more than 500000 are from decent quality sites you are going to do great. But if you turn the tables around wherein you have just 50k decent quality backlinks and 5000000 low quality ones built using spammy practices, embrace for impact.

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