Enhance Web Presence in Assistant and Search with Google Templates

Written by Shreoshe Ghosh

Updated on Jul 29, 2020
Category: Google Updates

Google announced on Wednesday that webmasters can now enhance their web presence by optimizing pages for Search and the Assistant by using easy-to-use Google templates.

Google has asked webmasters to mark the existing web content or future content with a set of templates that have been released by the search engine giant for quick SEO wins. 

The websites that use these structured data markups will have the upper hand as Google generates automatic actions for the Assistant along with a corresponding auto-generated page in the Assistant Directory.

Given below is a list of supported content types to know about creating actions for each:

  • Podcasts: Users can discover your podcasts in the Assistant Directory and play episodes of their choice using the Google Assistant. If you create an RSS feed of your podcasts, Google can easily auto-generate an action for it. 
  • Recipes: Users can follow recipes on your websites through rich cards presented in the Google Assistant and learn more about the content on the Assistant Directory. Creating a markup for the recipes will help Google to auto-generate an action for them. 
  • News: Users can read your content through the Google Assistant as a part of the Google News, carousal for top stories. You can create the markup for AMP and your structured data and Google can show up your news content on the Assistant.
  • How-to Guides: Website owners can create the markup for how-to content and Google an autogenerate an action when somebody asks the assistant to help them with a how-to query similar to one present on your site. 
  • FAQs: Users who enquire Google Assistant for information on a topic can view your FAQ content if you create the markup for it so that Google can auto-generate an action with the available information in FAQ format. 

How to Claim and Unclaim Your Action?

Once you’ve published your content and implemented the recommended structured data, Google may create a page in the Assistant Directory for it. The site owner will receive an email explaining how to claim this directory page. Alternatively, you can also claim the page by finding it in the directory and then clicking on the link to claim it. 

If you want to remove the auto-generated action for your content, you can go to the Actions Console and select the project from the displayed titles. In the Versions section of the Overview page, hover to the published version of your project and click on the Overflow Menu, then click Unpublish. 

About Shreoshe Ghosh

Shreoshe has been crafting and editing content on multiple niches for more than 4 years. She specializes in blogging on SEO and digital marketing. When she isn’t writing, you can find her working for the welfare of street animals. Reach her @ Mail | LinkedIn | Facebook or View all posts by Shreoshe

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